Guangdong Dongguan Appears "Smart" Clothing

< p > at present, a large number of traditional enterprises have not yet completed the pformation in < a href= "http://www.91se91.com/news/index_p.asp" > Guangdong < /a > Dongguan. The production mode, equipment, technology, process, system and concept that are solidified in the industrial age are facing challenges.

Now 3D printing technology, which is considered to be a subversion to traditional manufacturing, is slowly penetrating into the manufacturing sector of Dongguan.

Labor shortage and high cost of workers, the traditional cheap labor production mode has gradually been replaced by robots.

There is no doubt that Dongguan's traditional manufacturing industry is undergoing a new revolution.

< /p >

< p > recently, Dongguan city of Guangdong province is surrounded by some negative news. This has cast a shadow over the local image and industrial development. However, it is gratifying to note that the local a target= "_blank" href= "http://www.91se91.com/" > textile /a < a target= "_blank" href= "target=" > clothing group < < > > the group is not affected by the negative news, still full of confidence, and actively seeking pformation and upgrading under the impetus of traditional industrial advantages.

According to the reporter, as the product of highly integration of information technology and industrialization, the term "intelligent manufacturing" is becoming a high-frequency word in Dongguan garment industry of Guangdong.

< /p >

< p > as we all know, Dongguan is a cluster of textile and clothing. At present, Dongguan has 3 provincial industrial clusters upgrading demonstration zones, Humen clothing, Dalong Mao weaving, Houjie "a target=" _blank "href=" http://www.91se91.com/ "shoes" /a "industry, and China's a target=" _blank "href=" _blank ".

All kinds of textile and apparel are less than a target= "_blank" href= "http://www.91se91.com/" > shoes and hats < /a > brand name 54.

< /p >

Not long ago, "P", Dongguan SME Bureau issued "Dongguan textile" a target= "_blank" href= "http://www.91se91.com/" > clothing shoes and hats < /a > industrial development survey report.

According to the report, the industry is changing from pure manufacturing to advanced R & D, advanced manufacturing and brand marketing.

< /p >

< p > < strong > intelligent increase productivity > /strong > /p >

Dongguan, Guangdong, takes Humen town as the center, radiating Changan, Houjie and other townships, mainly producing fashionable women's wear, casual wear, children's clothing, etc., and takes Dalang town as the center to radiate Changping, Liaobu and other townships, mainly producing woolen knitted products. Taking the town of Cha Shan as the center, it radiate Shilong, Dongcheng, Shitai and other townships, mainly producing casual wear, children's wear, knitted T-shirts, sportswear, underwear, etc. Dongkeng Town is a men's clothing enterprise that gathers production of foreign clothing; it forms a water village area in the town of Ma Chung, Hong Mei and Sha Tin, mainly engaged in printing and dyeing, washing water and other links; the central hall town mainly produces jeans clothing.

Shoemaking is mainly located in Nancheng, Houjie and Humen.

< /p >

< p > in recent years, Dongguan's textile, clothing, shoes and hat private enterprises have developed rapidly. They have gradually changed from the past single business model for foreign processing and OEM production to the combination of OEM and ODM.

A number of enterprises such as YISHION, search, urban beauty, Ying Qi, long dream and pig pig grew rapidly.

The city has 7 textile and clothing shoes and hats, and its main business revenue exceeds 1 billion yuan, of which YISHION group's main revenue is 6 billion 800 million yuan.

< /p >

< p > advanced technology such as industrial robot, information software system and Internet of things technology is bringing the "made in Dongguan" from the labor-intensive era to the era of "intelligent manufacturing".

< /p >

< p > the head of Dongguan Yi Sha Industrial Co., Ltd. said that after the loom has upgraded the CNC loom, one person can take care of 6~8 machines, while a machine is equivalent to the efficiency of the previous 40 to 60 people, which greatly reduces the demand for the employees, and the corresponding area of the workshop and the area of the staff quarters have been reduced and the cost has been reduced.

< /p >

< p > whether to introduce robot production line is changing the competition pattern of production enterprises or even deciding whether it will survive or die.

In this regard, Mr. Fei, general manager of a shoe industry in Dongguan, has a deep understanding.

For example, sewing robot, although the price of 12000 yuan per unit is 6 times more expensive than that of ordinary sewing machine, but under the condition of constant manpower and constant cost, the monthly output of factory rose from more than 50 thousand pairs to 90 thousand pairs, and the monthly profit increased from about 200000 yuan to about 400000 yuan.

< /p >

"P", which made him overjoyed.

As a boss of a small shoe factory, he used to think about how to keep his customers and how to dig other people's customers, but the technology, raw materials and labor cost were almost the same, and the stalemate was hard to break.

Because sewing robot products are very standardized, there are no wires. High quality and low price products have touched customers. They have robbed 30 thousand pairs of orders every month, and 500 thousand yuan has been recovered in 3 months.

"If the two companies make shoes, if one of them reforms the technology and reduces the price by 2 yuan, they can hold the source of their customers firmly in their hands, and there will be no market for the other."

He explains so much about the competitive changes brought about by technology.

< /p >

< p > < strong > industry pformation and upgrading < /strong > < /p >

< p > manufacturing big province Guangdong has 2.8 processing trade enterprises, more than 1/3 in Dongguan.

Unlike other pilot cities of pformation and upgrading of processing trade enterprises, the ecology of processing trade enterprises in Dongguan has unique characteristics: the processing trade enterprises here are not clustered in one or two industrial areas, but scattered in various towns and streets in the whole city.

In a word, the processing trade enterprises in Dongguan are "scattered".

< /p >

< p > as early as 2011, Dongguan set up special funds to guide and reward enterprise pformation and upgrading.

In view of the fact that most of the processing trade enterprises in the garment industry come from Hong Kong and Taiwan areas, the Dongguan municipal government combined with Hong Kong and Taiwan productivity guidance institutions to provide the enterprise with a maximum of 300 thousand yuan for professional guidance services.

Humen clothing industry, which is dominated by "YISHION", is the benchmark for Dongguan pformation and upgrading. It is earlier than other industries in Dongguan, no matter whether it changes from brand to foundry or from domestic sales to foreign sales. This is also an important reason why Humen economy can still outshine itself in the 2008 financial crisis.

< /p >

< p > clothing in Humen < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > industry innovation service strength is continuously strengthened.

The Humen fashion innovation service center, unveiled recently, is a state-level clothing and apparel public service platform jointly constructed by the Humen town government and the China Textile Information Center, including the national textile fabric Museum Humen Pavilion, testing center, proofing center, training center and so on.

< /p >

< p > at the same time, Humen's famous clothing enterprises have also increased their brand building and technological strength.

Dongguan YISHION group, which has 3500 specialized stores nationwide, has not only built the highest quality inspection center of China's clothing and apparel weaving industry, but also invested nearly 30 million yuan, and established a product inspection center.

In addition, "YISHION" and other enterprises have also actively implemented the strategy of going out, expanding their business to Southeast Asia, South Asia, the Middle East and some European markets. Not only have they set up specialized stores there, they have also registered trademarks in many European and American countries, formulated plans for development, and gradually and steadily developed overseas markets.

< /p >

< p > the group set up design studio in France, England and Malaysia. Its < a target= "_blank" href= "http://www.91se91.com/" > designer /a team is composed of professional fashion designers from mainland China, Hongkong, Taiwan, Malaysia and the United Kingdom.

YISHION's quarterly new product has increased from 1500 to 5000.

The responsible person of Humen town said that Humen will strive to build up a major industrial gathering area of Dongguan's clothing and apparel industry and the national key clothing and apparel industry cluster, and strive to achieve annual sales of over 50 billion yuan in two years, and drive the annual sales volume of Dongguan garment industry cluster to exceed 100 billion yuan.

< /p >