Guangdong Is Striding Forward From The Big Online Shopping Provinces To The Strong Province Of E-Commerce

Yan Guo flower early, spring boat carrying rain.

In 2014, the Guangdong provincial government work report showed that Guangdong raised the target of 13% growth in total retail sales of consumer goods this year. It will speed up the construction of Guangzhou, Shenzhen and Shantou national e-commerce demonstration cities, and cultivate a number of comprehensive e-commerce leading enterprises and industrial e-commerce platforms. At the same time, we should innovate information service products and models, speed up the construction and market expansion of 4G network, push forward the construction of national information consumption pilot cities, and expand information consumption.

By the end of 2013, Guangdong Province as a major e-commerce Province, e-commerce transactions exceeded 2 trillion yuan, an increase of 33%, significantly exceeding the national average level, of which the scale of information consumption reached 640 billion yuan, an increase of 21%.

Under the guidance of the Guangdong provincial Party committee and the provincial government, the Guangdong provincial economic and Information Committee has taken the lead. New activities have been made in the activities of "Guang Ye online" in 2012 and 2013. At present, the electricity supplier industry in Guangdong is facing a trend of development, and the opportunities and challenges are also emerging.

　 Boost "big" Online retailers Industry "soaring"

According to AI statistics, in 2013, the scale of e-commerce transactions in China was 9 trillion and 900 billion yuan, an increase of 21.3% over the same period. It is expected that the growth rate will slow down in the next few years after 2014, and the scale of e-commerce market will reach 21 trillion and 600 billion yuan in 2017.

As a modern mode of circulation, e-commerce has widely penetrated into all links of production, circulation, consumption and other industrial chains. It plays an irreplaceable role in changing the traditional management mode, effectively reducing transaction costs, improving the efficiency of economic operation and promoting the development of regional economy.

According to the monitoring data of Taobao in 2013, the penetration rate of e-commerce in Guangdong is far higher than that in other regions. Guangdong has become one of the most developed regions in e-commerce, and the volume and volume of orders are far ahead, ranking the highest in the country. In addition, as a large province of processing and manufacturing, many small and medium-sized enterprises in Guangdong also provide a good commodity foundation for the development of e-commerce.

However, in the field of B2C, the top ten Internet retailers in Guangdong are only QQ mall and vip.com, and the sales volume is far below the first and second position of the two platforms, which is difficult to adapt to the status of the first largest province of Guangdong's total retail sales of social consumer goods. Guangdong's "big business take-off" still needs to be promoted. Some traditional enterprises are not enthusiastic in developing e-commerce and fail to try new business models as soon as possible.

In view of this situation, in 2013, the activities of "Guang Ye online" continued to support the market players, such as platforms, shopping centers and online stores, and actively launched various kinds of online shopping promotion activities, which led to a rapid growth in the scale of transactions.

According to the data released by the Guangdong Economic Commission, in 2013 1-12, sales of e-commerce platforms, online shopping centers and online stores reached about 500 billion yuan, including turnover of about 300 billion yuan, and the participation of various market participants in the total volume of products reached 690 million yuan; and the number of electronic business platform enterprises in 2013 exceeded 313 million.

　　 Where are the electricity suppliers?

In 2014, in Dongguan spring recruitment activities, some enterprises were paying 30 thousand / month high salaries to find high-end talents, but still the recruitment situation facing the recruitment of enterprises is still "hard to find".

At the end of last year, statistics from Taobao University showed that the gap of talent in the entire electricity business sector in the next three years will reach 4 million 457 thousand. Among them, the high level management personnel of e-commerce mode design, strategic planning and the market operation and marketing personnel of individual e-business show a significant gap.

According to data from human resources consulting and outsourcing services ahan Hewitt, the average salary growth rate of the e-commerce industry in 2013 was 9.8%, and the turnover rate was as high as 29.6%.

Looking for the recruitment website of Guangdong enterprises on e-commerce talents, "webmaster, SEO Optimization Engineer, online customer service, website" Designer "Java Engineer" and other key words appear frequently. Skilled personnel with three years or so electricity supplier experience are important groups that companies are longing for.

Not only that, it is noteworthy that, based on the different forms of e-commerce and traditional business models, the formation of mature e-commerce teams, though not necessarily accompanied by a long training cycle, has set higher requirements for enterprises in terms of aggregation, communication and teamwork.

In view of the perplexity of enterprises, the activities of "Guang Huo online" organized an electronic commerce lecture hall. Regular e-commerce training is conducted, and an electronic commerce lecture hall is held every month. Experts and industry leaders are invited to give lectures to e-commerce enterprises and traditional enterprises, so as to enhance the overall level of e-commerce in our province.

In 2013, the event held more than 2500 people in five cities of Guangzhou, Zhongshan, Jieyang, Shunde and Zhuhai, and invited e-commerce experts and industry leaders to teach important experiences and theories of e-commerce development, operation, brand promotion and strategic decision, which effectively promoted the popularization of e-commerce applications and gained wide acclaim from enterprises.

　　 Asking about the way of Guangdong's electricity supplier development

At present, Guangdong manufacturing enterprises have obvious cluster advantages. Guangdong is one of the leading industrial provinces in the country, and new pillar industries such as electronic information, electrical machinery and special equipment, petrochemical industry, etc. Spin clothing The traditional pillar industries such as food and beverage, building materials, and papermaking, medicine, automobile and other potential industries are developing rapidly. The major suppliers of e-commerce, such as Alibaba, Jingdong mall, shop No. 1, Gome, Suning and other business platforms, Guangdong suppliers occupy an irreplaceable position.

But vip.com chairman and CEO Shen Ya, when talking about the development of Guangdong's electricity supplier, has said that many traditional enterprises have not paid enough attention to the electricity supplier business. They call the network the new channel department. "They know that the electricity supplier is very powerful, but they only see that online shopping accounts for 6.2% of the traditional retail market share, and no attention has been paid to online shopping increasing by 600 billion every year. Some traditional enterprises are still in a state of chaos. Although they have a general idea of electricity providers, they do not know where to start.

From the big manufacturing province to the strong e-commerce Province, Guangdong electric business cluster must take e-commerce business as the leader, improve logistics distribution, payment security and credit certification, software development, further enhance the e-commerce service industry system, improve the e-commerce environment, at the same time, realize the strong combination of e-commerce and social networking platform, upgrade new technologies such as cloud computing, Internet of things and natural language, effectively solve the bottleneck problems such as storage space, computing power and data services.

How to make good use of Internet mode to manage traditional industries? At the 2013 Guangdong (International) e-commerce conference site, millet technology founder, chairman and CEO Lei Jun gave such an answer: "business model transformation of retail links, save 20%-30% costs, and then replace the traditional marketing mode with new media marketing mode, and save 10% of the cost. On this basis, the price of the same retail product can be reduced by nearly half. If Guangdong's traditional brand manufacturers can go online, the retail price will be reduced by 1/3, but profits will increase by more than 50%.

At present, the trend of further integration between traditional enterprises and electric business enterprises is obvious. With the further layout of mobile Internet by many business enterprises, the mobile client will replace the PC end to become the main battleground for e-commerce enterprises to compete for users. If Guangdong electric business enterprises seize the development opportunities and play the advantage of industrial clusters in vertical subdivision industries, it will be possible to achieve "bend overtaking".