Wu Xuekai, Master Of Fashion Design: Integration And Cross Border Art

Wu Xuekai, the top prize winner in the clothing industry, was invited to join the event. The organizers hope that on the one hand, the celebrity effect can arouse the concern of the downstream industry and the whole society, and lead the whole textile and garment industry to pay attention to the trend of the trend of fiber fashion, which is more conducive to the dissemination of the fiber brand; on the other hand, it is through the industry leaders to excavate the artistic connotation of the fiber and make it perfect.

Act as Garment industry Wu Xuekai's artistic conserving has been recognized by the clothing industry at home and abroad. His works swept all the awards of costume design, and the understanding of clothing and art was perfect. Wu Xuekai is also concerned about the changes in the fabric of clothing.

After joining the event, Wu Xuekai went deep into the scientific and technological strength of China's chemical fiber industry. After years of immersion in textile and garment circles all over the world, he also found that China's chemical fiber industry should innovate its industrial development under the integration of technology, brand, communication and service strength in order to build up the brand of Chinese fiber. He praises industrial development with overall thinking and long-term strategy.

In the modern business environment, as a producer of intermediate products, does the chemical fiber enterprise keep pace with the times and take the pulse of the quasi age? In the eyes of the master designer who affects the development of China's textile and clothing industry, what other lessons are there for our enterprises to make up for? Wu Xuekai's thinking may give the fiber enterprises a broader development thinking.

　　 Technology landing requires innovation system.

China's fiber technology is internationally advanced and well chosen. Material Science Wu Xuekai agrees with this view. He said he also felt the change of China's fiber in the communication between participants and people in the industry. How to transform scientific research into practical and recognized products, he thinks it is worth thinking in the industry.

Wu Xuekai believes that collaborative innovation and cross boundary interaction can solve this problem. However, the lack of innovative methods and tools in reality makes it difficult to transform innovation into reality. Therefore, he believed that the construction of innovative system should be regarded as an important task in the transformation of fiber technology.

In the fiber field, the innovative system construction is reflected in the upstream and downstream cooperation and the opening up of the industrial chain. Taking the outdoor sports demand of consumers as an example, Wu Xuekai said that the upstream enterprises should consider the demand of consumers in outdoor sports function when producing fiber products. When technology realizes the functions of products, cross boundary cooperation is needed to turn products into supplies.

The innovative system can enhance the value. He believes that the relevant industries in the United States have a mature system in the mode of cooperation and cross-border integration. "This is a sign of strong American innovation capability. China needs to recognize the importance of the construction system. "

How can functional fiber products better serve people's lives? How can low carbon environmental protection stay at the conceptual stage? These problems need to be solved by enterprises.

As the basis for subsequent cross-border innovation, China Fiber technology Has risen. He hoped that "Sheng Hong Chinese fiber (Yi Mian) creative fashion collection 2014" to show that our fiber has been able to do better than imagined. {page_break}

　　 Reinvention of mind depends on wide dissemination.

Through the upstream and downstream hand in hand, we can build fiber brand. Brand promotion can change the public's perception of fiber. Wu Xuekai believes that the industry should also see that the general public has inherent mental models of fiber cognition. It is very difficult to change this and needs extensive publicity and guidance.

When asked about the success of some foreign fiber brands, Wu Xuekai, who successfully built multiple brands, also expressed his own views. Taking Lycra fibers as an example, he thinks that foreign enterprises are linked with fashion by organizing various kinds of fashion activities, so that people think that this kind of fiber is the best and affects consumers' cognition.

Of course, technological innovation is the foundation of brand and the embodiment of enterprise strength. When Wu Xuekai mentioned the case of Leica, he stressed that enterprises should have corresponding technological innovation strength. At the same time, it is more important for foreign enterprises to have strategic thinking on promoting brand. The overall planning ability of enterprises is highly respected by Wu Xuekai.

Wide spread can change the public's inherent impression. Therefore, long-term brand marketing It must be adhered to by enterprises and must have overall planning. The so-called strategic development put forward by some domestic enterprises lacks integrity. Just after technology upgrading, we have better products and have not succeeded in brand delivery. This is the imperfection of the strategic development of enterprises, without the result of overall planning and long-term design. The overall planning is the power of design. Wu Xuekai said that mind has strong power in design. In his view, the dual nature of mental strength lies in this. On the one hand, it is difficult to change, and on the other hand, it can achieve the success of business strategy.

　　 Service value needs to be further recognized.

Service can increase the added value of industrial products. This development concept obviously needs more learning from enterprises in the industry. Wu Xuekai, who is accustomed to giving a long view and observing the world, specifically reminds us that the modern service industry will change the future of Chinese industry.

The recent executive meeting of the State Council has proposed that promoting the development of new and high-end service industries, such as cultural and creative and design services, and promoting deep integration with related industries is an important part of adjusting the economic structure. It can be seen that the chemical fiber industry also needs to explore what business needs to integrate with cultural creativity and design service industry, so as to increase the added value of the industry.

In the linkage of upstream and downstream industries, fiber enterprises should no longer be satisfied with selling products only, but should realize downstream customization. They can no longer be driven by market driven production of conventional products passively. Instead, they should take the initiative to understand the fashion trend of fiber, clothing and clothing, and the direction of technological development, and actively develop potential products that market needs. This is the idea of service market and the transformation of service industry chain.

Wu Xuekai expressed her views on this issue by taking Japan's related industries as an example. He said that enterprises should have clear goals in their activities and express them in a planned way. The service can assist the realization of the goal, and the enterprise must have a strategic position to serve the target population well and realize the value enhancement. Therefore, enterprises must build up a large scale. data base We must analyze and judge the target population before we can do a good job in service.

The transformation and upgrading of the industry is reflected in the enhancement of the added value of the products. Taking root in the market and contributing to wisdom, the service of fiber production enterprises should start from the integration of resources.