Dow Textile Fibers Put On The Latest XLA Image Ads

A few days ago, the Dow textile fiber division announced that it will make multimedia advertising for the new generation of Dow XLA elastic fiber and put it into the world.

At the same time, the website of Dow XLA elastic fiber has been formally launched. Both retailers and consumers can clearly understand all the information related to XLA elastic fiber from the website.

After advertising is officially launched, consumers can also see advertisements on the website.

As a leading supplier of fiber fabrics at the forefront of global fashion and technology, Dow textile fiber division has introduced a breakthrough and innovative XLA elastic fiber. Dow believes that this fiber will break through the original design rules, thereby changing the appearance and feel of the fabric and meeting the different needs of various occasions.

In order to enable consumers to understand the changes that this fiber brings to daily life, Dow textile fiber business department has designed a series of print ads with visual impact, and video advertisements are intended to challenge routines and integrate with fashion in the overall humanistic perspective, in order to show the desire for interaction and breakthroughs between people and the world.

The inspiration for this new advertisement comes from a simple question: "how can a fiber initiate the revolution of design creation? How do people feel, see and take care of their clothes?"

At the same time, the online website contains the latest situation and activities of XLA elastic fiber application, and consumers can learn from the website the advantages of XLA elastic fiber and its application in the clothing market.

Retailers can not only get procurement service information on the website, but also find opportunities to cooperate with Dow's XLA brand.

"We think Dow XLA elastic fiber brand has reached a new height," said Holiday Watson, global brand communication manager of Dow textile fiber division. "As a high quality fiber for choice, XLA has gained widespread recognition in the industry's strong brands.

This is the best time to announce our cooperation. We believe that the great benefits of XLA's innovative fiber are enough for designers and processing plants to break through the original design rules.

She has photographed Diesel, Nokia, IKEA and Bjom Borg advertising fashion photographer Henrik Halvarsson adopting a controversial non-traditional way to accomplish this challenge. Each of his filming subverts fashion practices and gives solutions, this time about the solution of XLA elastic fiber.

Print advertising and online advertising combine maturity and passion to depict an irresistible world in which everything suddenly becomes customized for you.

Video advertising has set us on such a journey - excellence, expressiveness, fit and durability - to wear jeans and swimsuits in the core fashion category, so that consumers can feel the feel of Dow XLA elastic fiber visually.

The breakthrough rules of Dow's XLA elastic fiber series will be launched in global commercial publications, trade magazines and consumer magazines in North America, Europe, South America and Asia, including Women 's Wear Daily, DNR, Sportswear International, Inside Fashion, textile guide, etc. the comprehensive network platform and some national media will also play a complementary role in this release.

At the same time, Dow XLA's new website in Chinese and English will bring you a refreshing and cool feeling.