Channel Evaluation System For Baby Products Will Appear

< p > "no international brand has not been recognized by Chinese consumers". With the rapid development of China's economy, this phrase has been gradually accepted by overseas brands. Especially in the field of baby products, international brands such as children's cars, safety seats, beds, feeding, washing, and < a href= "http://www.91se91.com/news/index_c.asp" > children's wear > /a > have sprung up.

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< p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > high quality channel > /a > difficult choice. International brand development cost is high. < /strong > /p >

< p > with the continuous emergence of new technologies and applications, the new generation of childcare consumption habits has changed. At present, there is no perfect channel evaluation system for baby products industry in China. Especially for the new a href= "http://www.91se91.com/news/index_c.asp" > international brand < /a >, the grasp degree of the Chinese market is not very thorough, resulting in its high investment cost.

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The era of "P" > "the moon in the west is more round" is gone forever, with only brand aura and lack of effective support from channels.

Industry observers point out that some international brands have tried their best to test the Chinese market on the strength of their overseas business advantages. However, due to the improper channel selection and other factors, brand recognition has increased slowly, and their reputation and loyalty have been greatly reduced.

Brand marketing experts believe that in today's fierce competition, brand crisis public relations may be more difficult than brand building for international brands that have just laid the Chinese market.

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< p > < strong > baby channel evaluation plan surfaced to make up for the industry vacuum < /strong > /p >

In order to help international brands solve the problems of market expansion and channel selection, the China toys and Baby Products Association plans to start the industry channel evaluation work this year, from the channel's brand agent situation, the channel coverage, market promotion experience and business credit, and so on, to create the industry's authoritative business reputation authentication system, so as to provide an excellent decision reference for the international brand. P

It is understood that in 2008, the association was puzzled by the procurement of international buyers, successfully launched the "star supplier promotion plan", and accumulated a lot of mature experience in the evaluation criteria and system construction of manufacturers.

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< p > in order to make the channel evaluation work more authoritative and more valuable, in the early stage of the system construction, the association went to the United States, Germany, Italy, Hongkong and other places to widely listen to the recommendation of the famous brand of baby products. At the same time, it also widely collected the opinions of international organizations and media through questionnaires, telephone communication and other channels, and was strongly recognized and supported.

An international brand executive with considerable achievements in washing supplies said frankly that at present, China's channel market needs to be standardized. The new measures can enhance international brand confidence and improve the success rate of market distribution.

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< p > < strong > international brands have successfully scramble for high-quality promotional resources < /strong > /p >

In addition to providing channel evaluation and recommendation services, China toys and Baby Products Association, in addition to providing channel evaluation and recommendation services, creates opportunities for international brands to create opportunities to meet with quality channel providers, and enhances the effectiveness of deep cooperation. It also co sponsored with Germany Cologne exhibition the launch of the China Mainland's only international children's products trade exhibition, China baby show, which was held on October 14-16 in 2014 at the Shanghai New International Expo Center.

It is worth mentioning that since the 2011 China children's exhibition became an independent exhibition, it has become a battleground for many international brands to enter the Chinese market due to its amazing speed of scale growth and remarkable effect of platform promotion.

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< p > at present, the United States Zooper, Nike Kids, Us baby, Little Tikes, Germany Cybex, Kiddy, Puma, Cybex, Kiddy, Japan, Norway, China, France, UK, China, Korea, Spain, Holland, Spain, and Germany.

In addition, the exhibition will hold a "high-level Roundtable" between brands and channel providers, providing an excellent opportunity for many high-level thinking to the international brand layout market.

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