About 70% Of Women Are Willing To Shop Online.

A few days ago, when the value of women's Day was 38, Z.cn online shopping mode, especially the network of women. Shopping Characteristics, launched an investigation. Nearly ten thousand consumers took part in the survey. The survey found that no matter men and women, their main shopping methods were changed from offline to online. More than half of consumers had shifted the shopping main battlefield to the network platform, and nearly 20% consumers said that the Internet was almost their only shopping channel. About 70% of women said that over the past year, they had shoped more online than offline, and men reached 60%.

Online shopping products category, the survey also found that women's online shopping category far richer than men, women consumers prefer to try new strange products online. About 50% women will choose to buy online. clothing Jewelry and beauty / personal care products, food household and Book audio and video are also products that female customers will collect online. The purchasing power of "new mothers" should not be underestimated. 15% of women will buy mother and baby products online, while jewelry, watches and other luxury goods are more likely to buy online. For male consumers, the products of online shopping mostly focus on business. Clothes & Accessories , shoes Shoes, digital and outdoor sports products account for 70% of the total, while others try less.

　　 Girls love themselves more. The Internet is the main way to convey love.

"Love others, love yourself first" is also reflected in this survey. In the survey of online shopping products, more than half of the men and women surveyed will reward themselves first, followed by gifts for family members or friends. On the choice of gifts for family members or friends, more people choose the Internet. Many people say that because of the convenience of the Internet and the rich products, it makes it easier to convey love through gifts. In addition, boys know well that "girls are born with love for beauty". When buying gifts for online shopping, 40% of men choose beauty / personal care products, followed by digital products.

The survey also found that girls were more generous in online shopping than boys, and about half of girls bought more than $2000 online. 30% of women bought online last year. gift The maximum amount is between 2000 yuan and 5000 yuan, and another 21% is more than 5000 yuan. Men are more inclined to express their "ritual and light feelings". When they buy gifts for female friends online, 40% of them will choose an economical gift between 200 yuan and 1000 yuan.