Asian Market Or Banknote Printing Machine For LVMH

< < p > < < a href= > http://www.91se91.com/news/index_c.asp > > China wealth and quality research institute < /a > released the report, although the 2013 a href= "http://www.91se91.com/news/index_c.asp" > luxury market < /a > overall slowdown, but LVMH still created a 29 billion 149 million euro sales performance, reached the highest level in history, ranking the first of the major luxury group. At present, the group has 53 brands, 4 retailers, 3384 shops worldwide, with a profit margin of 3 billion 947 million euros.

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< p > according to the report, in the 2013 sales of LVMH group, the United States, France and Japan accounted for 20%, 13% and 11% respectively. In addition to Japan, Asia accounted for 22% of the group's sales. The report said that the emerging market strategy has been the unremitting and effective strategy of the LVMH. The brand entered the market at low cost and seized high profits, and the absolute right of price, channel and marketing made Asia a banknote printing machine for LVMH.

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< p > from the point of view of the < a href= "http://www.91se91.com/news/index_c.asp" > sales growth rate < /a >, the growth rate of French local sales ranks the highest in the region, reaching 11%. The report analysis shows that the sales volume of the boutique retail sales has reached 14%, especially the rapid development of the tourism retail field has become the new engine of LVMH; the sales growth rates of Asia and the United States except Japan are all 4%, and sales in Europe, except France, have been sluggish, falling to -1%, and Japan has grown -9%, creating the biggest decline in history.

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< p > the report shows that among the 3384 LVMH shops in the world, the United States, France and Japan are 669, 443 and 370, respectively. Apart from Japan, the proportion of Asia is 30%, reaching 749, of which 47 stores are located in China, and are distributed in 32 cities.

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< p > the report says that because of brand resources and brand influence, LVMH can often get very good store site cooperation conditions, especially in emerging markets where commercial real estate is developing rapidly. This reduces store expansion costs and profits to a certain extent.

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According to the report, the sales volume of the retail sales reached 8 billion 938 million euros, accounting for 30% of group sales, and 3% of the group's sales. The growth rate of aroma products was 10 percentage points lower than that of 13% in 2012. The growth rate of alcoholic products, which accounted for 14% of Group sales, was only 1%, down by 16% compared with 2012; the sales rate of fashion leather sales, which accounted for 33% of group sales, was at a record low of -0.4%; the sales of jewellery watch business, which accounted for 9% of group sales, dropped from 98% in 2011 to 98% in 2012, and in 2013 it dropped to -2% in 2013.

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