Anta'S Future Trend Is Optimistic, The Market Value Has Exceeded 30 Billion

Less than p ago, Anta announced its 2013 results announcement. Anta's a href= "http://www.91se91.com/news/index_s.asp" > share price < /a > rose all the way, rising from HK $10.42 to HK $12 for three consecutive days, rising 15.16%, setting a new 21 month share price.

As of Monday, Anta's market value reached HK $30 billion 600 million.

< /p >

< p > < strong > market value exceeds the total of the other four, < /strong > < /p >

< p > data show that in 2013, the number of Anta closed stores decreased by 318, and most shops were closed in the first half of the year.

In the second half of 2013, Anta only closed 77 stores.

< /p >

< p > domestic campaign < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > enterprises after many years of rapid growth, after 2012, they fall into the wave of closing shop.

The number of Lining, Anta, PEAK, 331, China, XTEP and other sports brands was at least 3000.

At present, this trend has slowed down. By the end of 2013, there were 7757 large stores in Anta, which basically covered all domestic markets.

< /p >

< p > the data of "library sales ratio" commonly used in the industry show that Anta has stepped out of the shadow of closing shop.

The ratio of inventory to sales is the ratio of inventory to monthly sales. At present, Anta's Treasury sales ratio is below 5 months' health level.

< /p >

At the same time, Anta also announced the third quarter 2014 orders and the fourth quarter of 2013, the same store sales situation.

Data show that Anta has achieved an increase in the number of orders per unit for three consecutive quarters, and sales in the same store also grew year on year.

In the same store, the number of units in sales in the fourth quarter of 2013 increased, which improved compared with the first three quarters, and the ratio of Treasury to sales returned to normal level of 4-4.5 months. The retail terminal discount rate was around 30 percent off.

< /p >

In addition to P, Anta clearly announced that the newly developed children's clothing business will continue to increase the opening of stores.

"Our internal plan is increasing, and there are less than 900 now. Children's clothing is a business that nurture potential consumers."

Ding Shizhong, chairman and CEO of Anta's board of directors, also said that the positioning of high-end brand FILA is different from Anta, so the planning of opening stores will also be different.

According to the report, the number of Anta children's sporting goods stores in 2013 totaled 881, an increase of 48 stores over the previous year.

< /p >

< p > Anta's performance is also concerned by the market.

At 10 a.m. on February 27th, the market value of Anta, Lining, XTEP, PEAK and 331 degrees in Hongkong market were 30 billion 140 million, 8 billion 300 million, 8 billion 470 million, 4 billion 300 million and 4 billion 200 million Hong Kong dollars respectively, and Anta's market value exceeded the sum of other four.

< /p >

< p > < strong > brokers are optimistic about Anta's future trend < /strong > /p >

< p > Anta pformed from the traditional brand wholesale mode to the fine retail mode in 2013, mainly from the aspects of retail culture construction, management efficiency enhancement, flexible supply chain, effective inventory control, channel optimization and so on, has carried out all-round pformation and upgrading of enterprises, and has achieved some results before.

< /p >

< p > International brokerage institutions show an acceptable attitude towards Anta's existing business strategy.

UBS, Merrill Lynch, CLSA and HSBC all rated Anta as a "buy" level or better than the general trend.

< /p >

< p > UBS said that Anta's revenue and earnings in 2013 were better than expected. In 2014, Q3 orders still recorded high growth in the same period last year. The same store also recorded positive growth for the first time since 2012, reiterated the "buy" rating with a target price of HK $13.5.

In addition, the FILA business with a relatively high gross profit rate recorded a profit in the second half of 2013. The bank expects that the FILA business will contribute more to the group's revenue in 2014, and the gross profit margin will increase as a result of the increase in advertising expenditure. It is expected that the operating interest rate will remain at 2013 level in 2014.

< /p >

"P" > Merrill Lynch believes that the profitability of Anta's distributors and franchisees has returned to normal. It is estimated that the positive growth of Anta's stores will have a catalytic effect on the stock price. Anta will continue to be the first choice in the Chinese sporting goods industry, and will benefit from the increase in demand for professional sporting goods products, gain more market share, and reiterate the "buy" rating with a target price of HK $14.

< /p >

< p > in addition, CLSA said that the net profit of a href= "http://www.91se91.com/news/index_f.asp" > Anta < /a > in the second half of 2013 was 17% higher than that of the same period last year, which is 19% lower than that in the first half of 2013, exceeding the expectation of the bank and the market, and the income and gross profit margin is also stronger than expected.

2013Q4 has a positive growth in the same store, and the growth in orders from 2014Q1 to Q3 for three consecutive quarters has shown that Anta's profit in 2014 will rise again.

The performance of the retail terminal also improved. In 2014 and February, the same store performed fairly well, the retail discount narrowed to 7.5-8 fold, and the Treasury sales ratio remained at 4.5-5 times the health level. Anta continued to be the first choice in the Chinese sporting goods industry, and reiterated the "buy" rating.

< /p >