2014/2015 China Fiber Trend And Sheng Hong Chinese Fiber (Yi Mian) Creative Fashion Preview Conference Held

< p > when people get used to the brand competition in the two seasons of the year, the new changes are about to happen when the gorgeous and charming phantom on the T stage can hardly stimulate people's fashionable taste buds.

In China, a new protagonist, the Chinese fiber, will emerge as a new protagonist on the stage of fashion. A raw material that silently supports all kinds of fashion brands will go from behind the curtain to the front of the curtain and enter the fashion vision of people.

In the past, popular colors, yarns, fabrics and < a href= "http://www.91se91.com/" target= "_blank" > clothing > /a > fashion trend were released. The release of fiber fashion trend formally pushed the fiber to T platform and pushed it to the consumers, which combined the relative professional name and fashion trend. The wonderful chemical reaction between innovation and fiber brought infinite possibilities to the market development of downstream enterprises.

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Less than p ago, the popular trend of 2014/2015 China fiber and Sheng Hong Chinese fiber (Yi Mian) creative fashion preview conference was held in Beijing.

Notice 2014/2015 China fiber trend in March 3rd in Shanghai 2014 China International a href= "http://www.91se91.com/" target= "_blank" > textile "/a" fabric and accessories (Chun Xia) Expo, released, China Chemical Fiber Industry Association joint chemical fiber industry technology innovation strategy alliance also launched "escape" fiber, and announced the "Chinese fiber fashion trend" hand in hand with China's contemporary prestigious "Golden Top Award" a href= "http://www.91se91.com/" target= "href=". Designer "Wu" Wu Xue Kai co worked together to create Sheng Hong Chinese fiber (Yi Mian) creative fashion remittance, to bring people a Chinese fiber as the main fashion enjoyment.

This is a forward-looking breakthrough in the industry guidance and service mode.

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< p > the pre launch conference is sponsored by the Ministry of industry and information technology, the consumer goods industry division, the China Chemical Fiber Industry Association, Donghua University, the national textile and chemical fiber product development center, the China Textile Industry Federation media center and the Jiangsu Sheng Hong Polytron Technologies Inc co operation.

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< p > < strong > change era fiber popularity promote fiber brand construction < /strong > < /p >

< p > with the increasingly fierce international competition, the task of pformation and upgrading of China's manufacturing industry is becoming more urgent.

At the meeting, Wang Wei, deputy director of the Ministry of consumer goods industry of the Ministry of industry and information technology, said: "the pformation made in China requires us to build on the strength of the complete industrial chain that has been established. On the basis of the firm hard strength that we already have, we should pay attention to the construction of the soft power of enterprises, increase the input of product technology research and development, and strengthen the cooperation of all links in the entire industrial chain, and promote the whole industry to create a new mode of sustainable development through industrial informatization.

This is very important. "

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"P", the whole industry chain collaborative innovation, together to create the soft power of China's textile industry, requires joint efforts from all sectors of the industry.

Chemical fiber is the source of the textile industry chain. Only the technological innovation and brand promotion of fiber and terminal products and the superposition effect can accelerate the promotion of the overall level of China's textile industry and the value of the whole industrial chain.

The release of China's fiber fashion trend is to take technological innovation and brand building as a connotations, leading the entire chemical fiber industry and even the entire textile industry to focus on building fiber brands and developing brand products.

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< p > Gao Yong, vice president of China Textile Industry Federation, said at the meeting: "the launching of China's fiber fashion trend is a pioneering undertaking of the chemical fiber industry. It is a forward-looking breakthrough in the guidance and service of the industry on the basis of the traditional mode of production and marketing of chemical fiber enterprises, and is also a brand new development of the entire textile industry chain, and is being proved to be a fruitful model.

The research and dissemination of China's fiber fashion trend is an essential part of building a textile power. As the foundation and source of the textile industry chain, the release of its fashion trend will also guide enterprises to follow the trend of fiber development, thereby strengthening the building of independent innovation capability and the development of new products, and effectively enhancing the soft power of enterprises.

The trend of China's fiber industry has pushed China's fiber brand building and new product marketing to a new stage.

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< p > in the "12th Five-Year" development plan, the state has utilized waste textiles and waste plastics products as a strategic emerging industry for energy conservation and environmental protection.

Zegna, Armani, LV, Nike, Lining, Evian, Coca-Cola, WAL-MART, Martha department store, IKEA and so on have been practicing the materials produced by emerging industries.

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< p > the third trend of fiber popularity this year is closely related to the eighteen spirit of "building ecological civilization", focusing on promoting the construction of ecological civilization in the chemical fiber textile industry, and presenting it for the first time in the form of T fashion show.

As the protagonist of the fashion trend, fiber is released on fashion T, announcing the coming of the new era of China's textile and garment industry. Studying the fashion trend of the industrial chain from the forefront of the industry chain has become a new topic for future clothing brands and designers.

The purpose of the release of the fiber fashion trend is to recommend the latest international leading chemical fiber products to the downstream enterprises and introduce them to the end consumers.

2014/2015 China's fiber fashion trend activities launched fiber shield - health protection articles, fiber rhyme - exquisite life, the source of fiber - green low carbon articles, fiber Charm - gorgeous color chapter four chapters.

Wang Huaping, executive vice president of Modern Research Institute, Donghua University.

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< p > China chemical fiber industry association is trying to guide the domestic textile and chemical fiber enterprises to pform from simple commodity competition to fiber consumption concept and production concept competition through the trend of fiber fashion. It will promote the pformation of textile industry chain to new product development and innovation, and increase the contribution rate of fiber brand to the development of textile and chemical fiber industry, and promote the overall upgrading of the value chain. Finally, it will achieve a leap from a large chemical fiber country to a powerful country.

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< p > < strong > Creating fiber brand to ease the tight supply of cotton < /strong > /p >

< p > chemical fiber as the most important raw material in the textile industry, the development of its industry will solve the contradiction between "grain and cotton competition" and "urban and rural competition" on the one hand. On the other hand, the new generation of chemical fiber materials and textiles with "high quality, high function, low energy consumption and low emissions" can meet the new needs of the current and future people's personalized consumption.

At this press conference, the new generation of cotton imitation polyester fiber produced by the China Chemical Fiber Industry Association and the strategic alliance of chemical fiber industry innovation is the outstanding representative of the domestic fiber brand.

The development of "yam" fiber has brought new development opportunities for the chemical fiber industry's product structure adjustment, and will help ease the problem of tight supply of cotton.

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< p > the national "12th Five-Year" science and technology support project, "super cotton imitation polyester fiber and its textile industry technology development", which is being carried out by the strategic alliance of chemical fiber industry, represents the development direction of polyester industry. The goal is to break through the technological innovation of polymerization and modification, fiber processing and weaving dyeing and finishing technology, break through the technical bottleneck of Imitation cotton polyester fiber, develop key technologies such as multi structure design, multi-component controllable polymerization, homogeneous hydrophilic spinning, high degree of fiber shape control, Imitation cotton fiber blending, fabric design and processing, and so on, and form an integrated technology system for imitating cotton polyester fiber industrialization, establish scientific evaluation methods and standards for Imitation cotton fiber and products, and develop cotton imitation series products.

In order to standardize the "super Imitation cotton" products in the market, the chemical fiber alliance has carried out a lot of standardization and marketing efforts, and has registered a new generation of Imitation cotton polyester fiber trademark "Yi mian", promoting the market application of "Yi mian" fiber and its textiles, and enhancing the added value of the products.

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< p > "Yi mian" has both excellent properties of cotton and polyester. It has the properties of moisture absorption, skin protection, warmth retention and so on. It also has good mechanical properties, heat resistance and color fastness. It also improves the shortcomings of cotton and polyester, and achieves the functions of perspiring, fast drying, antistatic, anti pilling and so on. On this basis, it can add various functions such as flame retardance, antibacterial and UV resistance to make it a functional fiber.

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< p > during the "2014 / 2015 China fiber fashion trend" campaign, the China Chemical Fiber Industry Association will invite the first class "a href=" http://www.91se91.com/ "target=" _blank ">" fashion designer "/a" Wu Xuekai "to create" Sheng Hong Chinese fiber (Yi Mian) creative fashion sink ". Through the video clips and T show shows, the fiber will integrate into technology and walk into life in many ways.

This creative fashion is precisely the Chinese fiber represented by "Yi mian", which fully demonstrates the important role and influence of fiber on clothing and fashion, and fully tap the rich expression of fiber materials, especially chemical fiber materials.

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< p > "Sheng Hong China fiber (Yi Mian) creative fashion reunion" advocate, a leading enterprise in the field of innovative fiber technology, Jiangsu Sheng Hong Polytron Technologies Inc, is also an excellent representative of the chemical fiber brand.

Mei Feng, chief engineer of Sheng Hong Company, said: "the" Yimu "launched by the China Chemical Fiber Industry Association and the chemical fiber industry technology innovation strategic alliance has successfully created the brand of the new generation of cotton imitation polyester fiber and its products, playing a leading role in building the fiber brand.

Sheng Hong will also actively implement the brand strategy.

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< p > at the fabric and accessories (Chun Xia) fair, the China chemical fiber industry association continues to focus on building the China fiber Museum of "beautiful world in China."

The nine thematic exhibitions are the theme exhibition of 2014/2015 China fiber trend with the theme of "harmony and quality". The new generation of biologically based fiber exhibition based on "nature pcends nature" is the theme of the new generation of cotton imitation polyester fiber and its products. The theme is "low carbon and environmental protection". The theme exhibition of polyamide fiber is the theme of "multicolor lifestyle nylon", as well as the special fiber materials exhibition area, the viscose filament brand satellite area, the new generation simulation (functional) fiber exhibition area, the technical exchange special field and so on.

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