Women'S Consumption Is Heating Up Near The "38" Festival.

< p > < strong > < 38 > < a href= > http://www.91se91.com/news/index_c.asp > promotion > /a > raise < /strong > /p >

< p > sales promotion by holiday is a common practice for businessmen. In addition, women are always the main force of consumption. Therefore, on the occasion of the annual "38" festival, many businesses take the opportunity to increase sales promotion efforts.

< /p >

< p > it is understood that since the beginning of last week, whether fashion, underwear, jewelry, cosmetics or small household appliances, all the consumer goods that are on top of women have been included in the promotion list.

In view of the more sentimental characteristics of women, many businessmen have also carefully designed such warm and attractive consumer slogans as "beautiful and priceless", "loving beauty and loving themselves".

< /p >

< p > "women are rewarding themselves for this holiday."

The store manager of a beauty shop in new town said that from the past sales situation, compared with the sales of jewelry, chocolate and flowers, the "38" festival has a more comprehensive and obvious effect on consumption.

< /p >

< p > cosmetics and women's daily necessities are the main battleground of marketing war. Compared with previous Spring Festival and Valentine's day, the promotion of "38" women's Day is more vigorous to attract female consumers.

In the cosmetics counters of the shopping malls, waitress also warmly provides beauty, makeup or skin care consultation for female customers.

Many beauty salons also offer special activities such as special cards, year cards, scorecards and so on. They promise that a certain amount of money will be given to consumers, and they will be attracted by many women's Taobao.

< /p >

< p > in some supermarkets and boutiques, sales promotion such as "beautiful and priceless" and "38 yuan to send 8 yuan" can be seen everywhere. Some brands of skin care products, cosmetics and so on are planning related theme activities ahead of schedule.

< /p >

< p > in addition, not only the entity store businesses have started the preheating war, but also the electronic commerce merchants want to get a share in the "38" promotion market.

Recently, Taobao, Jingdong, suning.com business platform have changed the sales promotion homepage, many cosmetics, clothing, perfume, jewelry and other sellers have sold a large number of promotional ads related to the "38" women's day on the front page of the shop.

< /p >

< p > "now the" 80's "is the main consumer group during the women's day, and many consumers have the habit of shopping online. Therefore, it is very important for us to seize this holiday.

Shopkeeper of a Taobao ornament shop said that last week, "38" before the holiday, the daily sales volume of Taobao stores was over 10000, which was more than three times that of weekdays.

There is ample stock this year. It is estimated that the next week's sales will reach 20 thousand yuan.

< /p >

< p > while jumei.com launched the "0 yuan crazy rush" campaign.

The theme of this year's "38" women's Day coincides with jumei.com's 4th anniversary celebration, so the online shopping platform has made unprecedented discounts, and how many products have been returned.

< /p >

< p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > > spring dress > /a > underwear grab market > /strong > /p >

Less than P, the excitement of female consumers is that the new spring dress with strong price has also begun to offer discounts by holiday.

Some businesses launched 12% off.

And the autumn winter clothing sales season in the clear season is even greater, and many prices have been as low as 80 percent off.

< /p >

"P >" according to common sense, we will not discount the new spring dress listing. But because of the overlap of "38" women's day and the season of spring clothes listing, we will combine the spring dress and the "38" Festival Promotion, on the one hand, we can increase the publicity for new products in spring, and on the other hand, it can really drive sales.

Sales of a brand clothing store said.

< /p >

< p > besides spring clothes, underwear is also one of the hot selling products in the "38" market.

In underwear stores, girls' underwear, maternity underwear and sexy underwear have been discounted and promoted for different female groups.

< /p >

< p > underwear and cosmetics are usually not discounted, and are rarely promoted in a year.

The activities launched before and after "38" women's day are often the biggest promotional activities of the year.

A lingerie store in the city of winning says that many women consumers have already known this rule, so they are "ready to sell when they sell."

< /p >

< p > < strong > send "her" > a href= "http://www.91se91.com/news/index_c.asp" > ornament < /a > expression meaning < /strong > /p >

Just after the romantic Valentine's day, men who expressed their love for lovers and family members in the festival turned their eyes to the "38" women's day. P

It is reported that jewelry merchants who are good at making holiday preparations have begun to preheat the "38" festival market, and spring's new fashion jewelry has appeared.

< /p >

< p > Valentine's day consumption is booming, while the "38" women's Day is the "expansion" to express love and affection.

It is understood that just after Valentine's day, many consumers began to prepare women's Day gifts.

< /p >

< p > according to the survey, many consumers want to take the "38" women's day as the second Valentine's day, and express their feelings to lovers and relatives.

"In women's festivals, they are very happy to be valued. They can receive gifts and make people happy."

A woman who works in an enterprise unit believes that whatever the gift is, it is the best if it is sent out sincerely.

Ms. Chen said that every year before the "38" festival, she would go shopping and buy gifts for herself. This year, she is going to buy jade jewelry and reward herself well.

< /p >