2014 Will Continue To Play A New Share Competition For Children'S Wear Market.

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< p > 2013, China's < a href= "http://www.91se91.com" > clothing > /a > market has attracted wide attention. The inventory problem and slow growth of the apparel industry have aroused the sober thinking of the market.

Children's clothing, as the market segment of the clothing industry, has been moving forward at a relatively steady pace. Even though the industry is facing a severe winter, consumers have increased their consumption of children's clothing and maintained a high level of enthusiasm.

At the end of the year, the State Council promulgated the policy of "separate two children", which added a fire to the hot situation of children's clothing, and added a new mine for the rapid development of children's wear industry.

As a result, a large number of famous clothing brands in China have begun to mobilize the best troops, and a new competition for children's wear market is about to continue in 2014.

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< p > from the perspective of the brand development of children's wear market in recent years, balbala has taken the lead in children's wear brand.

Balabala, which was founded by Semir clothing in 2002, is located in the one-stop, professional, fashionable, a href= "http://www.91se91.com/news/index_f.asp", children's wear /a brand. At present, the terminal outlets are the most widely distributed and the largest number in the country. Its sales are also ranked first and the growth rate is strong. It is known as "the development miracle of Chinese children's wear brand", and has been ranking the first brand of Chinese children's wear for many years.

Brand recognition, consumer word of mouth and market sales data verify the excellent performance of Barbara brand. In the face of the good market opportunities now, Semir apparel wants to re build the children's clothing market and create a new brand mongdodo, and this Semir dress aims at the gap between the children's shoes market and the market.

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< p > with the improvement of people's consumption concept and living standard, the shoe matching industry will have huge commercial potential. The adult shoe matching market has been highly concerned by the market, and the sales increments are more obvious.

The brand for children's shoes is not mature worldwide, so it has high potential for development.

According to Barbara's sales survey for many years, the number of children's shoes bought by the mothers in most areas is about 10 pairs a year, and the demand for accessories is even more intense.

It can be seen that children's shoes match with very large market consumption ability and value-added space.

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The brand leader of P mongdodo said that Semir will make mongdodo the leading brand of China's children's fashion collocation market in three years.

Mongdodo is located in China's first children's one-stop fashion matching center, specializing in creating children's fashion matching products.

The innovation of the model is based on the deep insight into the modern children's life style.

In modern life, different scenes need different clothes, and children do the same.

Children in sports need running shoes, children need necktie at the ceremony, overexposed outdoor need hats, sleeping at home need a nightgown.

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< p > more and more children's accessories demand is raised by mothers. Mongdodo is to promote children's new way of life, and match the children's fashion with the operation of a one-stop collocation center, which meets the parents' higher pursuit of children's clothing consumption.

In the mongdodo shop, children's accessories, such as outdoor activities, leisure home, campus life, formal banquet and so on, can be found in < a href= > http://www.91se91.com/news/index_x.asp > shoes > /a > bags and stationery. Many consumers have already reflected that in mongdodo shops, everything is full of surprises, and what kind of collocation can be found, which is the children's paradise.

Take mongdodo Zhongsheng store in Shanghai as an example, the shop is only 100 square meters, but on the day of its opening last October 16th, it won the sales champion of Zhongsheng square children's commercial floor. It is obvious that the demand for children's accessory products is strong.

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The establishment of < p > mongdodo brand is not an accident, nor is it a casual enterprise. It can be copied in Semir's clothing. Its establishment has relied on the accumulation analysis of Bala Bara's shoe sales data for many years.

In the future, the development of mongdodo will also take advantage of Barbara's existing VIP customer resources and supply chain system to develop its own advantages of integrating resources. Besides, Semir's clothing business platform will also help mongdodo's development. In the next 1-2 years, mongdodo will rely on these unparalleled advantages to develop rapidly in the industry.

The miracle of Barbara can be re interpreted on mongdodo, which will give the industry greater expectation of 2014 children's clothing and its subdivision.

At present, mongdodo brand has established a complete chain franchise system. Franchising business has quietly opened. Next, mongdodo's franchise business will expand to the whole country.

In addition, in March 26th, at the twenty-second China International Clothing and accessories fair, Semir apparel will also be exhibiting with mongdodo, when the core products will be unveiled.

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