BELLE's Electricity Business Grew By 50% Over The Same Period, But Did Not Rule Out The Development Of New Brands On The Internet Platform.

< p > < strong > strengthening clothing brand to expand 2014 growth expectation 50% < /strong > < /p >
< p > yesterday, < a > BELLE international < /a > (01880) announced the 2013 financial year report, earning 36 billion 250 million yuan, an increase of 10.3% compared with the same period last year, net profit 4 billion 492 million yuan, an increase of 3.2% over the same period last year. In a depressed market environment, it is not easy to achieve double growth. The reporter learned from BELLE's wholly-owned e-commerce platform, the excellent shopping mall, that the 2013 financial year and BELLE electric business grew by 50%. This year, the group will receive more resources and capital support, and the growth is expected to reach 50%. < /p >
< p > at yesterday's earnings conference, BELLE chief executive Sheng Bai Jiao pointed out that the rise of electricity providers had an impact on offline sales. The slowdown in BELLE's overall sales growth is not a cyclical one, but a structural one. The biggest test now is how to adapt and develop new channels. Therefore, Future Ltd will focus on building its own online shopping mall, hoping to establish a comprehensive online and offline integration system. At the same time, BELLE does not rule out the development of new brands on the Internet platform. < /p >
< p > as the first batch of merchants entering the a > Tmall < /a >, BELLE international has an early layout for the electricity supplier market. In the early stage of online distribution, we set up an independent B2C Amoy net selling BELLE's brand merchandise. < /p >
< p > in July 2011, BELLE built independent shoes and clothing B2C excellent buy online shoe city (the predecessor of the excellent shopping mall) on the line, quickly entered the top three of footwear B2C, and became the largest footwear online shopping platform in 2013. In the same year, the excellent purchase was renamed the excellent shopping mall, the layout of the fashion business market, the expansion of clothing and clothing categories, including the introduction of DKNY, Tommy, CK, Guess and other international first-line brands, becoming one of the largest fashion e-commerce websites in China. The volume of users and sales volume continued to rise. During the "double eleven" period, the total purchase order of BELLE and e-commerce reached 500 thousand. < /p >
< p > at the same time, < a > excellent purchase > /a > is also strengthening the layout of the wireless market, including mobile terminals, Pad, WEB, HTML5, App and other multi terminal and multi-channel mobile systems. This year, gifted purchase will strengthen the promotion of WeChat, micro-blog and Yi Xin, expand more interaction with users, and launch special activities for different channels. In 2013, the sales of top quality mobile terminals increased by 275.34% over the same period last year. The overall layout tends to be perfect. < /p >
< p > fiscal year 2013, excellent purchase and < a > BELLE electricity supplier < /a > revenue reached 1 billion 100 million yuan, an increase of 50% over the same period last year. In 2014, gifted buyers will continue to strengthen the introduction of new brands, especially clothing and apparel categories, and strengthen the sales of integrated platforms such as Tmall and Jingdong. The conservative estimate will continue to maintain an increase of 50% in 2014. < /p >