China Textile And Garment Brand Working Group Went To Shenzhen To Conduct Research

< p > in order to promote the regional brand building of Shenzhen textile and garment industry, we should thoroughly understand the local a href= "http://sjfzxm.com/news/index_s.asp" > the textile and clothing < /a > the independent brand building situation and the problems it faced. From February 28, 2014 to March 1st, the Chinese textile and garment brand working group rushed to Shenzhen to carry out the brand work spring research, and docking the 2014 brand building work ideas and work priorities.

Led by the Ministry of industry and Commerce and the China Textile Industry Federation, Shenzhen economic and Trade Information Commission assists the Shenzhen apparel industry association, Shenzhen a href= "http://sjfzxm.com/news/index_s.asp" > underwear < /a > Industry Association to organize and coordinate brand enterprises to participate.

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< p > February 28th afternoon, < a href= "http://sjfzxm.com/news/index_s.asp" > Research Conference < /a > held at Shenzhen Civic Center.

與會調研組成員有國家政府部門成員(沙南生：工業和信息化部科技司副司長、何小龍：工業和信息化部科技司質量管理處處長、周宏寧：工業和信息化部品牌培育辦公室主任、曹庭瑞：工業和信息化部消費品司紡織處調研員、姜林衛：工業和信息化部消費品司紡織處)、中國紡織工業聯合會成員(張莉：中國紡織工業聯合會副會長、蘇葆燕：中國紡織工業聯合會品牌工作辦公室副主任、惠露露：中國紡織工業聯合會品牌工作辦公室、李環宇：中國紡織工業聯合會品牌工作辦公室、劉風坤：中國紡織工業聯合會品牌工作辦公室)、深圳地方政府成員(謝建民：深圳市經濟貿易和信息化委員會副主任、王志毅：深圳市經濟貿易和信息化委員會 新興產業處處長、馬新宇：深圳市經濟貿易和信息化委員會 技術發展處處長、邵立升：深圳市經濟貿易和信息化委員會新興產業處調

Researcher.

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< p > the conference discussed the supporting policies of the state and local governments for the regional a href= "http://sjfzxm.com/news/index_s.asp" > brand > /a >, analyzed the construction situation and the problems faced by the brand enterprises, and put forward the opinions and suggestions on brand building.

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< p > the purpose of this survey is to understand and grasp the general trend of the economic operation of the textile and garment industry in 2014. We should thoroughly understand the current situation, characteristics, problems and development trends of the current textile and clothing independent brand building in the relevant regions, and listen to the requirements and suggestions of the enterprises on the brand cultivation and related service work of the Federation and relevant professional associations, and communicate with the pilot areas of the regional brand, and link up the four work and work arrangements for the 2014 year, form a consultation and interaction mechanism, promote the establishment of the regional brand, and complete the related research tasks of the Federation's spring research.

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Through the visit to the typical brand building areas, we held a symposium on brand enterprises' representatives, comprehensively understood the brand building work ideas of all enterprises in 2014, listened to work suggestions, visited key brand enterprises, understood the brand building situation of enterprises, listened to work suggestions, and asked enterprises to help fill out questionnaires and collect important data.

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Shen Yongfang, chairman of Shenzhen garment industry association and Secretary General of Shenzhen underwear industry association, made a work report at the meeting, and said: "we will work together to make Shenzhen fashion brand bigger and bigger, so as to promote the further development of the fashion industry in Shenzhen". "P"

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< p > March 1st morning, < a href= "http://sjfzxm.com/news/index_s.asp" > Shenzhen garment industry association < /a >, Shenzhen underwear industry association and famous enterprises, Li Fang Fang Group, Hui Jie group (Man Nifen), Liang Zi dress, winner dress, shadow, pink wardrobe, etc., attended the meeting and participated in the discussion.

Su Baoyan, deputy director of the brand Work Office of the China Textile Industry Federation, made a report at the meeting. "To strengthen the construction of the middle end clothing brand, to evaluate the value of the clothing brand, we will set up an international brand value evaluation committee with the international, and the clothing standard will be completed in September."

Zhang Li, vice president of China Textile Industry Federation, pointed out that it is necessary to do a good job in textile and garment brand building. Developing textile and garment independent brands is a national strategy. I hope that the government of Shenzhen will provide more policy support to local clothing and underwear enterprises, and actively support the clothing and underwear industry associations to actively create Shenzhen regional brand work, so that more clothing self-help brands will move towards the whole country and become international.

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