Adidas Group 2014 Sales Revenue Is Expected To Grow At A High Rate.

< p > recently, the German sports giant < a href= "http://www.91se91.com/news/index_c.asp" > Adidas < /a > announced the fourth quarter of fiscal year 2013 and the annual financial report. As of December 30th, under the constant exchange rate, the group's sales revenue in the fourth quarter of 2013 was 3 billion 479 million euros, an increase of 12% over the same period (excluding the increase in the exchange rate factor of 3%), of which retail sales and other business sales revenue increased by 15% and 28% respectively. Wholesale sales increased by 8%. The growth rate of sales in the Greater China region in the fourth quarter was 8%. < /p >
< p > because of the negative effects of < a href= "http://www.91se91.com/news/index_c.asp" > exchange rate < /a >, the sales revenue of adidas group decreased by 2.6% to 14 billion 492 million euros (122 billion 605 million RMB) compared with 14 billion 883 million euros in 2012, of which Western Europe dropped 6.8%, the European emerging market decreased 2.7%, and the other markets in the Americas and Asia decreased 1.4% and 8.4% respectively, with 5.95% and 6.35% growth in the Greater China region and Latin America. If calculated according to the exchange rate unchanged, the group's global sales revenue in fiscal 2013 increased by 3%, net profit of 787 million euros, and sales in the Greater China region reached 1 billion 655 million euros, an increase of 7% over the same period. < /p >
< p > 2013, the group's net income based on shareholders increased from 526 million euros in 2012 to 787 million euros, which achieved 49% growth on the basis of last year. Excluding the loss of goodwill impairment, the group's net income based on shareholders increased by 6% to 839 million euros (about 7 billion 98 million yuan; 2012 level: 791 million euros). In 2013, the group tax rate dropped by 8 percentage points to 30.4% (2012 level: 38.4%), which was mainly caused by the impairment loss of the lower non deductible tax credit. Excluding the loss of goodwill impairment, the actual tax rate has been improved by 0.3 percentage points, from 29.3% last year to 29% this year. < /p >
In P > 2013, the euro index increased by 4.4%, the euro rose 4.6% against the US dollar, and the euro increased by 26% against the yen. Herbert Hainer, chief executive of Adidas group, said: "in the fourth quarter alone, the negative impact of currency exchange rate led to a 9 percentage point loss in our sales revenue." < /p >
< p > 2014, the operating profit margin of adidas Group is expected to increase to between 8.5% and 9% (excluding loss of goodwill impairment in 2013: 8.7%). The group tax rate is expected to be about 28.5%, which will be more favorable than 29% (excluding goodwill impairment loss) in 2013. < /p >
< p > under the influence of these positive factors, compared to the 2013 group's net income based on shareholders' 839 million euros (excluding loss of goodwill impairment), it is estimated that the net income of < a href= "http://www.91se91.com/news/index_c.asp" > shareholders < /a > will be between 830 million euros and 930 million euros in 2014. This means that the basic earnings per share will remain between 3.97 euros and 4.45 euros. < /p >
< p > calculated according to the exchange rate unchanged, the sales revenue of adidas Group in 2014 is expected to increase at a high single digit rate. In particular, this year's major sporting events will positively drive group sales revenue growth. As the official partner of the FIFA World Cup in Brazil in 2014, Adidas will become the most exposed brand during the competition, and Adidas is expected to hit a new high in football category. In addition, adidas Group's high exposure rate and expanding retail network in the rapidly developing emerging markets will also have a very favorable impact on sales revenue. Currency exchange is expected to have a significant negative impact on Group sales revenue. < /p >
Before P, adidas Group announced that it would renew its agreement with the Group CEO Herbert Hainer until 2017. During this period, it will work out a successor plan with them to prepare for the renewal of the group management. Herbert Hainer, 59, is the chief executive of the group since 2001. < /p >