• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Discount On Clothing Stores, Advantages And Disadvantages, Clear Promotion

    2014/3/7 23:10:00 56

    Clothing StoresDiscount PromotionsAdvantages And Disadvantages

    The advantages of < p > < strong > > a href= "http://www.91se91.com/news/index_c.asp > > clothing store < /a > discount promotion are introduced. < /strong > /p >


    < p > 1: it helps to cultivate and retain the existing consumer group < /p >


    < p > direct discount activities can produce certain advertising effects, create products of good quality and low price, attract consumers who have used this product to repeat purchases, and form a stable existing consumer group.

    < /p >


    < p > Two: the simplest and most effective < a href= "http://www.91se91.com/news/index_c.asp" > competition means < /a > /p >


    In order to resist the sales growth of the competitive brand products, in order to resist the listing of new rival products or the introduction of the new policies, we should use the discount method to stimulate consumers to buy this product in time, reduce the customers' interest in competing products, and seize the market share and attack their competitors by promoting the mass purchase of consumers or the early purchase of P.

    < /p >


    < p > Three: activity easy to operate < /p >.


    < p > manufacturers can design different discount rates within the permitted promotional budget range according to different regions and time.

    This promotion method has less workload, and the cost and risk are easy to control.

    < /p >


    < p > Four: the effect is obvious < /p >.


    < p > price is often one of the major determinants of consumer choice, especially for products with high brand awareness.

    Therefore, discount is the biggest and most effective way of promoting sales to consumers.

    Because of the obvious promotional effect of discount, manufacturers often use it as an emergency means to deal with sudden market conditions, fight against competitors' promotional activities, deal with products that are due or over season, reduce inventory, speed up the return of funds, cooperate with merchants, and sometimes are also an emergency means for sales personnel to fulfill their sales targets.

    < /p >


    < p > discount promotion can attract the flow of people at the retail terminal to stimulate sales of this product and other products.

    Promoters can also achieve sales of goods through discount sales as soon as possible, and stimulate sales of other non discount products because of the increase of people's flow rate, and speed up sales targets.

    < /p >


    < p > < strong > clothing store < a href= "http://www.91se91.com/news/index_c.asp > > discount sale < /a > limitation: < /strong > /p >


    < p > 1: discount promotion can easily lead to price war < /p >.


    The discount sale of P > high frequency and high frequency will lead to the vicious price competition among brands, which is not conducive to maintaining product price image and reasonable profit space.

    < /p >


    < p > Two: discount promotion is not conducive to building brand loyalty < /p >


    < p > because the discount may attract some consumers who are particularly concerned about price, and such consumers are often used to those products that discount, and there is not much loyalty in the brand at all.

    Once the product discount sale is over, they may immediately switch to a relatively low price product brand.

    However, those who are highly loyal to the brand often feel that their products and brand grades are declining due to the discount of products, affecting their identity and image rather than choosing the brand product.

    < /p >


    < p > Three: frequent discount will hurt products and brands less than /p.


    Consumers tend to think that the quality of products that are often discounted will be lower than the competitive brands with high price. They will think that the original price is unreasonable. They will think that the manufacturers will reduce the grade and quality of the products, which will reduce the brand's status in the minds of consumers, reduce the brand's own value and status, and create an invisible obstacle to the price increase of the products. P

    If consumers or customers are accustomed to the price after the product is discounted, the brand's status in the consumer's mind is the grade and image after the discount.

    < /p >


    < p > Four: the profit from the loss of the discount is hard to compensate for < /p >.


    < p > discount sales promotion is good if it can be implemented within the range of profit margins. If the unrestrained discount caused by the competition between manufacturers will cause the sales of enterprises to sink deeper and deeper, the loss of the discount will be difficult to clean up.

    < /p >


    < p > Five: single discount can not solve the fundamental problem. < /p >


    P discount sales promotion can increase sales volume and increase market share in the short run, but it can not solve the fundamental problem of sales, but will also mislead the manufacturer's correct understanding of the market, which is not conducive to the adjustment of product structure.

    This way will make sales managers indulge in the illusion of sales at the moment, do not think about the way to solve the problem, and even rely on this kind of promotion.

    < /p >


    < p > < strong > operation skills of discount sale in clothing store < /strong > < /p >


    < p > 1. discount promotion products should choose those products with high maturity, large consumption, high purchase frequency, strong seasonality, close shelf life, and weak technology and packaging.

    < /p >


    < p > 2. discount promotion ads are simple, eye-catching, accurate and destructive. Do not use fancy forms.

    < /p >


    < p > 3. the amount of discount should account for more than 10%-20% of the selling price.

    < /p >


    The time for activities of < p > 4. is 2 to 3 weeks.

    We should consider the normal buying cycle of consumers. If the time is too long, the price may not be restored to the original position.

    < /p >


    < p > 5. choose the right time to promote sales.

    For example, the discount sale of drinks can be selected in summer or holidays.

    < /p >


    < p > conclusion: frequent use of price cuts will reduce the reputation of products in the minds of consumers.

    The discount sale of clothing stores must be related to the overall marketing development of enterprises such as advertising, staff promotion and public propaganda. We must discard the discount and discount of "one-man show" in discount sales promotion.

    If the discount promotion lacks the organic combination with other elements, it can exert the power of sales together, even if the enterprise sees sales and profits in a short time, however, its effect in helping enterprises to achieve strategic development is weak or even unreliable.

    < /p >

    • Related reading

    Five Innovative Solutions For Inventory Terminal Promotion

    Commercial treasure
    |
    2014/3/7 18:26:00
    34

    15 Essential Abilities For Getting Millions Of Salary In The Workplace

    Commercial treasure
    |
    2014/3/7 9:36:00
    18

    Basic Links And Skills Of Children'S Clothing Promotion

    Commercial treasure
    |
    2014/3/6 20:51:00
    26

    The Core Of The Clothing Sales Promotion Law Is The Key.

    Commercial treasure
    |
    2014/3/6 15:00:00
    25

    Effective Weapons To Prevent Major Clients From Betraying

    Commercial treasure
    |
    2014/3/6 8:51:00
    15
    Read the next article

    Four Major Contents Of Salary Design

    As an important and core content of the enterprise, the salary design not only affects the salary management, but also affects the stability and long-term development of the enterprise. With the continuous improvement of salary management, the remuneration design of enterprises is correspondingly easier, but there are still some things that can not be ignored. Next, let's look at the details with the editor.

    主站蜘蛛池模板: 18成人片黄网站www| 国产欧美va欧美va香蕉在| 国产日韩欧美不卡在线二区| 天海翼一区二区三区高清视频| 国产精品亚洲欧美大片在线看 | 国产乱人视频在线播放| 亚洲色成人网一二三区| 久久亚洲精品AB无码播放| 99久久人妻精品免费二区| 西西人体免费视频| 欧美日韩不卡高清| 忍住北条麻妃10分钟让你中出| 国产无套露脸大学生视频| 人妻内射一区二区在线视频| 久久久亚洲精品视频| 69无人区卡一卡二卡| 精品剧情v国产在免费线观看| 最新国产AV无码专区亚洲| 夜夜躁日日躁狠狠久久av| 国产**aa全黄毛片| 九九久久精品国产免费看小说| 99久久免费国产精精品| 精品综合久久久久久蜜月| 日韩在线视频网站| 国产精品成熟老女人视频| 免费无码不卡视频在线观看| 久久久久久影院久久久久免费精品国产小说 | 窝窝午夜色视频国产精品东北| 日韩免费高清专区| 国产精品无码一本二本三本色| 免费又黄又硬又大爽日本| 丰满少妇人妻久久久久久| 好吊色青青青国产在线播放| 欧美精品综合一区二区三区| 女人高潮被爽到呻吟在线观看 | 欧美最猛性xxxxx69交| 婷婷色香五月激情综合2020| 国产三级免费观看| 久久精品无码专区免费青青| 尤物视频在线看| 毛茸茸性XXXX毛茸茸毛茸茸|