Chen Yunhua's Discussion On The Role Of Textile Industry In Transformation And Upgrading

< p > Jiangsu province is one of the main distribution areas of coastal textile industry in China. The total output value of textile industry has exceeded trillion yuan for 3 consecutive years, and is moving towards the goal of "brand Jiangsu and fashion Jiangsu". Yancheng has always been an important cotton textile manufacturing base in Jiangsu province and even the Yangtze River Delta region. At present, it is upgrading and upgrading from textile city to textile city relying on scientific and technological progress. After 10 years of development, Yueda textile has accelerated its pace of transformation and upgrading through the implementation of the strategy of "internationalization, differentiation and branding", and the competitiveness of products and brands has not been enhanced. Through cooperation with world famous enterprises such as Ttiumph, Ai Wende, Taiwan and south latitude, we have built a chain of brand clothing, high-end home textiles, industrial textiles and so on, and further enhanced the ability of sustainable development. < /p >
< p > combined with the practice of Jiangsu Yueda group, Chen Yunhua, chairman of the Party committee of Jiangsu Yueda group and chairman of the board of directors, proposed how to promote the transformation and upgrading of the < a href= "http://www.91se91.com/news/index_c.asp" > the textile industry < /a > as follows: < /p >
< p > 1, we should strengthen the < a href= "http://www.91se91.com/news/index_c.asp" > International Cooperation < /a >, optimize the allocation of resources, and promote the transformation and upgrading of the textile industry. Yueda textile implements the internationalization strategy positively, has realized the textile equipment, the technical level and the product, the brand competitive power comprehensive promotion, promoted the textile industry to the science and technology, the ecology, the brand transformation promotion. Internationalization is an inevitable choice for China's textile industry to grow and expand, and it is also an important way to promote the transformation and upgrading of the textile industry. First, we must strengthen cooperation with internationally renowned enterprises. We should expand our cooperation in the fields of high and new materials, high-end technology, talent, product brand, and market, enhance our innovative ability, promote product upgrading and upgrading, and utilize international design, brand experience and marketing channels to expand domestic and foreign markets to achieve mutual benefit and win-win situation. The two is to optimize the allocation of resources. Enterprises should be encouraged to build production bases in foreign resources and labor rich areas, reduce comprehensive costs, and consolidate and improve international competitive advantages. In recent years, the manufacturing cost of China's textile enterprises has risen sharply. Statistics show that the cost of labor in China's textile industry is 1 to 3 times higher than that in Southeast Asia, and the cost of using cotton is more than 30%. The distribution capacity of developing countries with more cost and comparative advantages in labor and raw materials has become a new trend in the industry. < /p >
< p > two, we must speed up scientific and technological progress and technological innovation and enhance the sustainable development capacity of the textile industry. Yueda has made remarkable achievements in promoting textile industry upgrading with scientific and technological innovation. In 2013, 5 of the textile products developed by Yueda textile were rated as "high-tech products of Jiangsu province", 2 were awarded the three prize of science and technology progress of the National Federation of textile industry, and 1 were awarded the three prize of science and technology progress of the city, 22 of all types of patents were declared, and the sales of new products reached 30.96% of the total sales. At the same time, the company has been rated as the "national new yarn and functional fabric development base". Scientific and technological innovation is an important driving force to promote the transformation and upgrading of the textile industry. The state-owned enterprises should drive the transformation and upgrading of the textile industry with scientific and technological innovation. One is to increase R & D investment. It is understood that the proportion of R & D investment in China's textile enterprises above scale accounts for less than 1% of sales revenue, while in developed countries, this proportion is 3% - 5%, and some even reach 10%. At present, the R & D investment of enterprises is increasing year by year, and the government should continue to encourage enterprises to increase R & D investment through fiscal and tax policies and other levers. Two, we must seize the opportunity to cultivate strategic emerging industries, grasp the commanding heights of the development of new technologies in the textile field, promote the development of core technologies such as hi-tech fiber and composite materials, industrial textiles, and improve the level of industrialization; three, we should give full play to the role of enterprises in innovation, establish the Textile Research Institute of enterprises, actively play their role in R & D platform, speed up the development of new products, narrow the gap between R & D level and international advance level, and constantly enhance product advantages. < /p >
< p > three, we must promote the deep integration of "a href=" http://www.91se91.com/news/index_c.asp "informatization" /a "and industrialization, and upgrade the modernization level of the textile industry. At present, the integration of information technology and industrialization is constantly strengthened in China. Promoting the deep integration of information technology and textile industry is an effective means of transformation and upgrading of the textile industry. In recent years, remarkable achievements have been made in the "two integration" of Yueda textiles. The company has been listed as a pilot enterprise for upgrading and upgrading the cotton textile industry, and has won the "national two level deep integration demonstration enterprise" and "Jiangsu's advanced e-commerce enterprise". State owned enterprises should vigorously promote the upgrading of the textile industry by automation and intellectualization through the integration of the two technologies. First, we must vigorously strengthen the application of information technology, transform and upgrade the traditional textile industry with information technology, greatly improve production efficiency and product quality; two, we should promote the use of ERP as the core of information management tools, and constantly enhance the level of efficient and intensive management; three, we must strengthen the construction of network channels, promote e-commerce business, reduce transaction costs substantially, and achieve the modernization of production and supply processes. < /p >
< p > four, we must strengthen brand building and constantly enhance the soft power of textile industry. Yueda textile has vigorously implemented the brand strategy and achieved important results. Yueda home textile has become the only "quality standard setting unit for Chinese filament yarn dyed fabrics". The Yueda brand cotton yarn has been rated as "the most influential product brand in the country". Yueda Home Textile Functional eddy spinning bed has won the title of "China famous brand product". "Yueda" brand bedding and cotton yarn are awarded "national inspection free products". Brand building is an important means to enhance the added value of textile products and enhance the competitiveness of the textile industry. State owned enterprises should enhance the endogenous driving force of brand building and greatly enhance the contribution rate of brands. First, we should improve the quality assurance system and quality management system. Through the implementation of industry standards, we should strengthen the construction of quality inspection ability, ensure product quality, lay the foundation for brand building; two, we must strengthen the independent research and development ability of enterprises, and actively cultivate their own brands. We should add more value to products by increasing the content of science and technology, give play to the role of talents in brand building and innovation, and focus on cultivating the independent brand of clothing home textiles. Three, we should highlight the brand building and innovation of eco-friendly environment. We should strengthen the development of ecological environmental protection technology, promote the development and popularization of clean production advanced technology, improve the level of green production technology in the industry, and ensure the ecological safety of products. < /p >