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Analysis Of Mentality Management For Sales Team To Enjoy Sales
< p > How can we make the arteries of our channels smooth and healthy? < /p >
< p > one, formulate and unswervingly implement telephone return visit and personnel visit system, standardize the tally and display work, and establish the implementation form. < /p >
< p > 2. Grading and grading customers. The A, B, C stores in each category of sales and contribution to the higher end of the terminal to find out, to establish a special file special treatment; at the same time, the terminal's customer relationship and the key indicators affecting sales volume, display location, row size and so on separately grading, in order to maintain and improve. < /p >
< p > Third, use a href= "http://www.91se91.com/news/index_c.asp" > performance < /a >. Maintenance is love and exclusion. In the final analysis, sales volume is faster than sales promotion. For example, sales of products can be increased by 30%, 50% or even several times from poor to good. With such tempting and persuasive things, why not share with your sales team and let everyone take part in the plan of "maintaining sales promotion"? < /p >
< p > 4, let our sales team understand that the more you value your product, the more customers will value your product. To achieve this, many times we need to turn passive into initiative and even help customers do more things. For example, for many chain stores, because of the restrictions on the management system, such as "more goods, less sales, fines" and so on, the stores are afraid to ask for more goods. This makes our products sell almost in some stores, but the shelves are empty, but the sales volume of the stores is not satisfied when the stores fail to apply. < /p >
< p > why don't we take the rag to tally up the goods at the same time, check the quantity of the stores, ask the store manager for a replenishment request, compile the written materials and submit the chain headquarters for distribution reminder? < /p >
< p > 5, set an example to develop the habit of multi terminal terminals, so that you can grasp the information in the market and drive your team. Why don't you do so? Even Zong Qing spends one hundred or two hundred days in the market every year. Why can't we? "/p >
< p > this road won't work? < /p >
What P corresponds to is that the idea is easy to swing, especially when there is a slight setback. There is such a company that makes casual functional foods very typical in this respect. < /p >
< p > first, price. The whole team said that the retail price should be set to 12 yuan. Some people say that 10 yuan is a fixed price of 9 yuan, and others say that it is best to set it at 8 yuan. Finally, it was fixed by 9 yuan, and found a few small shops to test, found that the price or high is a big resistance, so we refer to the price difference profit system of a big competitive brand to return to 7 pieces of "a" "http://www.91se91.com/news/index_c.asp" > retail price < /a >. It is basically the profit of the opponent to the terminal and to the dealer. I give the terminal and give the dealer a lot of profit, although the strength of the enterprise and the market input are far inferior to the opponent. But the cost affects pricing, which is nearly 90% higher than that of the competitor. Fortunately, the product is better than its competitors in terms of concept, composition, quality and packaging. After the price adjustment, the volume of cargo has been significantly improved. < /p >
< p > but in the face of < a href= "http://www.91se91.com/news/index_c.asp" > the process of shopping < /a >, some of the terminals refuse to purchase goods because of the high retail price, and the number of competitors is booming. Some people in the team say that the price should continue to be lowered, but even if the sales volume is reduced, even the distribution channel can not be done. When it comes to channels, it is precisely because of the fact that a small number of terminals have a certain resistance to high prices. The people who sell the health care products and drugs experience have swayed, and have gone from business to OTC, though the former is the main channel of products. But OTC and business super channel are two modes of operation. If you don't want to pay high entry fees to make high margin products, you usually have 30 buckles and 25 buckles. There is no way to do it. So the east one Bang west one hammer hammers down, Shang Chao did not do deep, OTC did not do deep, naturally did not form a shop surface can not afford, also delayed the precious time. < /p >
< p > for everyone, especially for the small and medium enterprises unable to afford the time, no one wants to encounter such a dilemma. If you want to avoid such a problem in your sales team, it is necessary to manage the following aspects. < /p >
< p > first, make sure that you are on the right track. This means that when you are making decisions, you need to find more evidence for yourself and to be scientific. Instead of shaking with everyone. < /p >
< p > 2, looking for a breakthrough that is easy to get results. For example, what channels and points for sale can easily enter a better capacity, and support in materials, activities and publicity can help you establish and strengthen confidence. < /p >
< p > Third, distinguish responsibilities. What kind of post is corresponding to what kind of responsibility and power, making tasks and rules is a matter of management. As for ordinary members of sales team, they should consider how to arrange and display goods well under the established policy rather than the position of substitute management. That is to say, let the members of the sales team understand that as long as you do the shopping and display, you can't afford the responsibility. It's the responsibility of the company, not yours. < /p >
P, 4, a firm stance does not mean that we should suppress the enthusiasm of everyone for advice and suggestions. The reference and admissibility should be referenced and accepted, but only by improving the ability of self identification. < /p >
< p > fifth, improve executive power. Since the goal is formulated, there should be a system of safeguards and measures on the road ahead. < /p >
< p > one, formulate and unswervingly implement telephone return visit and personnel visit system, standardize the tally and display work, and establish the implementation form. < /p >
< p > 2. Grading and grading customers. The A, B, C stores in each category of sales and contribution to the higher end of the terminal to find out, to establish a special file special treatment; at the same time, the terminal's customer relationship and the key indicators affecting sales volume, display location, row size and so on separately grading, in order to maintain and improve. < /p >
< p > Third, use a href= "http://www.91se91.com/news/index_c.asp" > performance < /a >. Maintenance is love and exclusion. In the final analysis, sales volume is faster than sales promotion. For example, sales of products can be increased by 30%, 50% or even several times from poor to good. With such tempting and persuasive things, why not share with your sales team and let everyone take part in the plan of "maintaining sales promotion"? < /p >
< p > 4, let our sales team understand that the more you value your product, the more customers will value your product. To achieve this, many times we need to turn passive into initiative and even help customers do more things. For example, for many chain stores, because of the restrictions on the management system, such as "more goods, less sales, fines" and so on, the stores are afraid to ask for more goods. This makes our products sell almost in some stores, but the shelves are empty, but the sales volume of the stores is not satisfied when the stores fail to apply. < /p >
< p > why don't we take the rag to tally up the goods at the same time, check the quantity of the stores, ask the store manager for a replenishment request, compile the written materials and submit the chain headquarters for distribution reminder? < /p >
< p > 5, set an example to develop the habit of multi terminal terminals, so that you can grasp the information in the market and drive your team. Why don't you do so? Even Zong Qing spends one hundred or two hundred days in the market every year. Why can't we? "/p >
< p > this road won't work? < /p >
What P corresponds to is that the idea is easy to swing, especially when there is a slight setback. There is such a company that makes casual functional foods very typical in this respect. < /p >
< p > first, price. The whole team said that the retail price should be set to 12 yuan. Some people say that 10 yuan is a fixed price of 9 yuan, and others say that it is best to set it at 8 yuan. Finally, it was fixed by 9 yuan, and found a few small shops to test, found that the price or high is a big resistance, so we refer to the price difference profit system of a big competitive brand to return to 7 pieces of "a" "http://www.91se91.com/news/index_c.asp" > retail price < /a >. It is basically the profit of the opponent to the terminal and to the dealer. I give the terminal and give the dealer a lot of profit, although the strength of the enterprise and the market input are far inferior to the opponent. But the cost affects pricing, which is nearly 90% higher than that of the competitor. Fortunately, the product is better than its competitors in terms of concept, composition, quality and packaging. After the price adjustment, the volume of cargo has been significantly improved. < /p >
< p > but in the face of < a href= "http://www.91se91.com/news/index_c.asp" > the process of shopping < /a >, some of the terminals refuse to purchase goods because of the high retail price, and the number of competitors is booming. Some people in the team say that the price should continue to be lowered, but even if the sales volume is reduced, even the distribution channel can not be done. When it comes to channels, it is precisely because of the fact that a small number of terminals have a certain resistance to high prices. The people who sell the health care products and drugs experience have swayed, and have gone from business to OTC, though the former is the main channel of products. But OTC and business super channel are two modes of operation. If you don't want to pay high entry fees to make high margin products, you usually have 30 buckles and 25 buckles. There is no way to do it. So the east one Bang west one hammer hammers down, Shang Chao did not do deep, OTC did not do deep, naturally did not form a shop surface can not afford, also delayed the precious time. < /p >
< p > for everyone, especially for the small and medium enterprises unable to afford the time, no one wants to encounter such a dilemma. If you want to avoid such a problem in your sales team, it is necessary to manage the following aspects. < /p >
< p > first, make sure that you are on the right track. This means that when you are making decisions, you need to find more evidence for yourself and to be scientific. Instead of shaking with everyone. < /p >
< p > 2, looking for a breakthrough that is easy to get results. For example, what channels and points for sale can easily enter a better capacity, and support in materials, activities and publicity can help you establish and strengthen confidence. < /p >
< p > Third, distinguish responsibilities. What kind of post is corresponding to what kind of responsibility and power, making tasks and rules is a matter of management. As for ordinary members of sales team, they should consider how to arrange and display goods well under the established policy rather than the position of substitute management. That is to say, let the members of the sales team understand that as long as you do the shopping and display, you can't afford the responsibility. It's the responsibility of the company, not yours. < /p >
P, 4, a firm stance does not mean that we should suppress the enthusiasm of everyone for advice and suggestions. The reference and admissibility should be referenced and accepted, but only by improving the ability of self identification. < /p >
< p > fifth, improve executive power. Since the goal is formulated, there should be a system of safeguards and measures on the road ahead. < /p >
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