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How To Increase Retail Sales

2014/3/7 18:19:00 25

> we < a href= "http://www.91se91.com/news/index_c.asp" > retail shop < /a > the boss must constantly train our store salesmen to make pformation so that they can understand the value and significance of sales. Here I summarize the ten key buttons for store sales:

button 1: genuinely to help customers /p >

to sell products, shopping guides must first sell themselves and let customers accept you, and sell themselves before they sell products that we often talk about.

Rather than to complete sales tasks, in order to sell products and utilitarian to calculate the customer, so customers will feel, and even let customers dislike.

button two: moderate enthusiasm:

model, mechanized "welcome", or excessive enthusiasm, a ninety degree bow will give customers a feeling of excessive enthusiasm, which will make customers feel uncomfortable and feel unsafe and alert.

do not want to see a customer coming from a shopping guide in the store. All the < a href= "http://www.91se91.com/news/index_c.asp" > shopping guide < /a > are all staring at this customer, so that customers will leave your shop.

we need enthusiasm and service to give our customers a relaxed, honest, unrestrained environment and atmosphere, the way of speaking, the speed and intonation must be gentle, confident, firm, and cadence, reflecting the company's image, atmosphere and quality.

JIANG Meng teacher recommendation: Hello, Mr / MS, come in and see, you have seen many homes, it must be very hard, first sit down and rest, drink a glass of water, I have been engaged in this industry for five years, what specific requirements do you have, I recommend to you a suitable, can save you a lot of time, if we do not have the shop, I can directly recommend you to buy the place that is suitable for your needs.

button three: listen to the voice of customers:

customers always go to the door and introduce him to the product selling point. The scale of the enterprise is very good, the product is very good, the strength of the enterprise is very strong, and the customers do not respond to your introduction, which seems to be useless.

excellent customer guide society allows customers to speak and listen carefully to the aspirations of customers, understand customers' inner thoughts and listen to customers carefully, which is the best respect for customers.

button four: ask clearly the requirement of < a href= "http://www.91se91.com/news/index_c.asp > > Customer < /a >: /p >

we must understand that without knowing the needs of customers, blindly introducing many products can only make customers more confused.

Our shopping guide often sees customers entering the shop without speaking and feeling very strong.

When customers are faced with numerous choices, he is blind and vulnerable. Customers are very miserable, and they also want to find a trustworthy shopping guide to tell.

button five: targeted guidance: /p >

there is a very common phenomenon in the day-to-day shop sales. Customers come in and ask several products. After you give him a brief introduction, you leave without saying anything.

Why?

Customer reasons: he took a casual look at what he did not buy, did not meet the requirements of his products, did not attract customers.

shopping guide personnel: they have no professional degree, can not grasp the customers' demand points, interest points, can not well guide and stimulate customers' needs, and are not interested in the speaking and behavior of the shopping guide.

button six: focuses on three core selling points that customers are most concerned about:

customers scrutinize a product, customers focus, when customers ask you some details, when customers become active, these signals tell us that customers are interested.

when customers are interested in a product, it is the best time for us to make detailed selling points, which shows that the customers are slowly accepting it, the door has been opened, the product selling point is introduced, and the interest points and the best customers' interests that the customers are most concerned about, as well as the effective comparison of competing products, we must talk about it through a selling point.

customers generally do not care more than three points, so the salesperson who speaks ten selling points can hardly remember.

Even customers will think you are bragging.

button seven: let the customer experience the product with the best experience:

introduce products, not only say, but also learn to practice products, and create opportunities for customers to experience when appropriate.

customers feel most deeply about the products they have experienced.

many times, customers purchase the feeling, feel that a point attracts customers, and the paction is concluded.

nowadays, Chinese consumers are often prepared to buy a product without clear psychological preparation, but based on the feelings they have seen through many products.

button eight: customers need successful cases and proof: /p >

hearing is false. Seeing is believing.

we constantly show our customers scale, brand, quality assurance, product selling point, and after many salesmen finish speaking, customers feel generally after listening.

this requires us to give them some information, color pages, certificates, receipts, customer files and other proof.

button nine: customers need to promise: /p >

customers believe that it is more necessary for our marketers to make commitments, let customers believe in our determination, believe in our products and show our confidence.

At the same time, do not exaggerate and commit unnecessarily.

for example: customers care about after sales service; you can say, buy our products, we promise to have any problems again, our after-sales personnel arrived 20 minutes, etc. can be achieved, and competitors have no service.

button ten: do not depreciate easily:

price: it is a core issue affecting the sales staff of the whole country. Many sales failures are caused by price.

customer says: it's too expensive.

Does he really feel expensive? There are other meanings behind this: can customers feel that they are not worth so much money? Or they may not have so many budgets, or they may be afraid of being deceived.

in short, when customers feel that the price of products is high, salesmen should continuously increase their value and value.

Instead of cutting prices at will.

At the same time, it is also necessary to ensure that the same products are repaid if they are expensive elsewhere.