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    Brand New Market Promotion Form -- Serial Promotion

    2014/3/6 15:05:00 33

    Chain PromotionMarketingPsychological Defense

    < p > < < a href= > http://www.91se91.com/news/index_c.asp > > chain promotion > /a > this new market promotion form avoids the reality and unconsciously conquered the customer's psychological line of defense. It not only improved the product distribution rate, sales volume and store name, but also cleverly avoided the misunderstanding of the price war among the peers, so that the shops got healthy and sustainable development.

    < /p >


    < p > < strong > sales promotion: < /strong > < /p >


    < p > < strong > (1), for the promotion of the channel, its contents are as follows: < /strong > < /p >


    < p > 1, award-winning promotion: that is, selling a certain quantity of products, according to the standard, that is, on-site reward corresponding promotional products.

    For example, buying 3 clothes at a time, that is, giving a family mosquito killing lamp.

    < /p >


    < p > 2, cash promotion: that is, according to the plan, if a certain quantity of products is sold within a certain period of time, a certain standard of cash Promotion Award will be given within a predetermined period.

    For example, < a href= "http://www.91se91.com/news/index_c.asp" > franchisee < /a > annual sales volume reaches 1000 pieces, that is, giving x yuan / piece promotional rebates.

    < /p >


    < p > 3, super value promotion: that is, at the end of the year, a certain proportion is drawn from the profit of the year to the dealer at all levels. The form is divided into: issuing welfare products, organizing distributors to travel, customizing light box door advertising, providing education funds to the children of outstanding distributors, etc.

    < /p >


    < p > strong > (two), promotion to terminal consumers, the main contents are: < /strong > < /p >.


    < p > 1, box Award: it is divided into two ways. First, there are small promotional items in the box, such as ballpoint pen, notebook, pencil box and so on.

    The two is to set up scraper card on the box, and the scraper card is divided into three types: cash prize, physical award and integral award.

    < /p >


    < p > 2, inside the card: mainly refers to the crisp noodles and other food types, that is, the children's favorite cards are placed in the packaging, which can be cash cashing and collection.

    For example, popular children's drama "Pocket Monster" was popular at that time. Carrie company catered to the situation and launched Pocket Monster's crisp noodle.

    < /p >


    < p > 3, < a href= "http://www.91se91.com/news/index_c.asp" > experience promotion < /a >: namely, in the selected public places, such as family area, convenience store entrance, shopping mall and so on, hold free tasting and other tasting and sending promotional activities, and win effective word of mouth publicity through better product taste.

    < /p >


    If P often discounts sales promotion activities, it will make customers feel unpleasant. They often feel that the clothes they buy are not enough quality. Dealing with tail goods hurts consumers' shopping psychology and their face is displeased. In fact, when buying clothes, consumers will consider clothes as the basis. Therefore, we should make good use of the discount sales promotion methods.

    < /p >


    < p > brand has become the pursuit of major businesses, and is also the most recognized by consumers.

    How to control commodities well, brand management is also a major endeavor for every major enterprise. Good brand clothing will pay attention to the future development and value of its brand.

    Therefore, extensive production is eliminated and backward. Only by focusing on scarcity can we have a good market and a good price.

    < /p >


    < p > < /p >.

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