Acupuncture And Moxibustion Promotion Of Marketing Context

The original intention of "P" promotion is excellent. The starting point of promotion is marketing service.

But with the extension of < a href= "http://www.91se91.com/news/index_c.asp" > promotion theory < /a >, there are more and more sales promotions, but it has become an aimless promotion, and even the original intention of the original service has been gradually forgotten.

In today's homogenization of marketing methods, you will be in a cold sweat if you just sober up a bit. Promotion has become a cost black hole.

< /p >

＜p＞　　你自己在終端設(shè)立一個導(dǎo)購本來是一個很妙的促銷服務(wù)，但競爭對手都設(shè)了導(dǎo)購以后，效果是越來越不明顯了，但費用卻降不下來了!你承諾大件送貨上門，一下子門庭若市，但對門也這樣做了，不但分走客源，反而逼迫你就連小件也不得不送貨了!三株的傳單攻略，確實讓你興奮，只可惜你發(fā)出去的宣傳彩頁，大多數(shù)都與競爭對手的傳單一起扔進了垃圾箱!你設(shè)計精美的POP剛貼上不到兩個小時，就被別人的海報覆蓋了!你剛下定決心買100元送30元，對面買100元送50元的橫幅都掛出來了!你只能咬咬牙，扔就扔把，蓋就蓋吧，送就送吧，大家一起去找死，總好過一個人等死!到這個程度，促銷能否起到促進作用似乎已經(jīng)不重要了，花錢買個活下去的理由和心理平衡發(fā)而成了真理!＜/p＞

P! Oh, God, which 50% of the "a href=" http://www.91se91.com/news/index_c.asp "promotion cost < /a" is wasted? Should it be a positional battle or a travel war? Money must be spent, and how to spend it. All know how to spend money on the knife edge, but where the knife edge is! The art of spending has become a mystery of promotion.

< /p >

< p > > a href= "http://www.91se91.com/news/index_c.asp" > sales orientation < /a > the attitude of enterprises to promotions is quick success and instant benefit. It is this mentality of quick success and instant benefit that leads to the promotion of spending money as an art doom. Their promotions are scattered by heaven and women. Unfortunately, the flowers are scattered, but the heavenly woman is still the daughter of heaven and herself.

Marketing oriented enterprises' attitude towards sales promotion is cautious and single-minded. From prudence to stubbornness or even meanness, the exclusive choice is not more than three promotions. Their sales promotion is Chinese medicine acupuncture type, and they move to the corresponding acupoints easily without moving the needle.

< /p >

< p > the most common definition of acupuncture and moxibustion is: one is guided by the basic theory of Chinese medicine, the meridian acupoints are used as the physiological basis, and acupuncture and moxibustion are used to prevent and cure < /p >.

< p > human science of disease.

The basic principles of acupuncture are basic guidance, contextual analysis, acupoint selection and sequence of needles. Marketing oriented sales promotion must follow these basic principles of acupuncture.

< /p >

The basic guidelines for promotion of < p > must be the first 3 P products, prices and channels.

We must aim at product promotion. Some publicity and advertising are indeed very beautiful, but even the shadow of product packaging can not be seen. We should follow the price lever to promote sales, in order to lever up sales promotion, but also in order to maintain the lever to promote sales, the promotion is over, the price will not survive, this promotion is not better.

Around the establishment of brand in the channel to promote sales, buy a pair of shoes to send a mask, which is not gift promotion, not to mention the masks on the leather shoes even have no brand logo, gifts are not clear.

The venation of promotion is the various links of your commodity flow. Consumers, retail terminals, two batches, a group of branches, salesmen, which links of circulation are bottlenecks, which links are mainly promoted, and sometimes the suppliers inside and upstream also need to promote sales.

The sales promotion point is your market layout. Even if the retail terminal is a bottleneck, it is not necessary for all terminals to promote sales across the board. It is necessary to classify all the terminals. The three category is also the five category. The key is to identify the first batch, the first batch to be implemented first, and then implement it according to the actual effect.

The promotion sequence is better understood. It is sub regional and staged promotion.

< /p >

< p > break through the theory of sales promotion, we must have a cautious and single-minded attitude so as to master the application of acupuncture promotion.

It is not simply to promote sales for larger sales volume, but also to promote sales instead of promotion. It is for information interaction, communication and public relations promotion, which is the root cause.

< /p >