How Can Dealers Grow Fast And Grow Stronger?

As long as our dealers grasp the three major genes of their growth, they will be able to stand out in the middle of the market.

1: to solve the root cause of bigger and stronger dealers: the idea and train of thought for dealers' corporatization management must be innovating.

2: Dealer Marketing Technology Innovation: how to use the marketing mix strategy.

3: the dealer's high-yield team is strongly built: the development and employment of the dealer team. I will constantly explain to you, please pay attention.

Marketing experts say: in the face of the constant escalation of market competition, enterprises need to realize flat channels, intensive regional markets and continuous sinking of channels. This creates a good opportunity for small and medium-sized distributors to grow and transform rapidly. As long as the majority of small and medium dealers seriously establish the terminal network and the depth of customer relationship covering the region. Administration It can be promoted quickly.

　　 To solve the root causes of bigger and stronger dealers:

　　 1, change from business to business, from extensive management to intensive farming:

Dealers have also experienced many marketing changes. The first stage is the era of sitting and selling: when customers come to the store and products are oriented, then many customers will say that as long as the products are good, they are not afraid of selling, and the wine is not afraid of the alley. The second stage: the era of marketing: as the market competition intensifies, the competition of products increases sharply and homogenization is serious, many dealers can not wait for customers to sit in the store, so this time they go out to sell their products voluntarily.

The third stage: the marketing age: the marketing era with the technical content and the way to plan the market is coming. Sitting and selling are all out of date, so the innovation of dealers in marketing is very important.

Case: I once served a dealer in a luminaire industry in Nanyang, and gave them a training course in the sales team. In the middle of the training process, I communicated with their supervisor: what is he doing next day? What are they doing every day? They say there are two situations: one is to wait for customers to come to the store every day, to sell products, to install and deliver goods, and the other is to see the boss in the shop every day, but a shop assistant is taking care of the storefront, and the boss goes out to talk about things every day. Later, he tells me that all the bosses who are not always in the shop are good distributors, and they are also the ones who earn the most money every year.

Dear dealers, let's see what these bosses do every day.

The answer is: they go out to do these things every day.

Service and Communicate Big customers: big customers need big people to communicate. The salespeople below you can't serve.

Learn new things: learn the latest marketing ideas, innovate dealer profit models, and graft successful experience in other industries. Listen to your words, win ten years. But some dealers like to grope for themselves, or touch them for themselves.

Mining new products: at present, product competition is changing rapidly, new products emerge every day, competitors also have new products. We must adjust our marketing competition strategy in combination with the market, and sell products that are suitable for our sales.

Making new connections: connections are money and everyone knows who has done it. Knowing that there is no strength, believing and doing is strength.

In the past, there was no management in our market, and now it is an effective and inefficient market for management. Therefore, we have to go to the market frequently.

Wow, ha ha ha is the pride of our national enterprises. Mr. Zong Qinghou, the head of the company, is soaking in the market every more than 200 days. He finds out what trends the market is going to buy and adjusts his strategy. First, the information of the market is fed back to the company. In the era of marketing competition, information is money, that is, profit. So dealers friends, we should constantly bubble in the market, rather than soaking in the bathhouse.

　 2, short-term consciousness changes to strategic consciousness:

What we used to say about making money and what we do is different now. The market of any product is good and bad. It is planned and operated. I always have an idea that not your product is good, but you sell well. Not your business is big, but you sell well. Only our products are not inferior products, not deceiving consumers, but products that can be sold can be sold well, and there will be a market.

Every dealer friend of ours needs to find a big tree to lean on, and cooperate with a fixed brand. That is the key. Always changing brands is not good, so we should plant such seeds in our thinking, give up our immediate interests and pursue long-term interests, and earn our future.

Do not give up your partners for the sake of immediate interests, damage the interests of the cooperative clients, and even do some actions to deceive the customers.

　 3, take an active part in the sense of competition and establish a stronger and bigger idea.

Not competing in competition is the most dangerous competition. In the past, we said that we should be vigilant in times of danger, and now we are in danger of danger. Every dealer is sailing on a rough ocean. Who can reach the opposite side of success is to see how far we can see in the middle of competition and see the long term ahead of our competitors. The president of Haier company: Mr. Zhang Ruimin has said a skew theory that enterprises are just like on slopes. Every one of us is walking on a slope.

Now I think the business competition is more brutal than the past war. In the past war, you failed and you could surrender to others. Now the commercial war, you can say that you failed, even the chances of surrender are not there. Competitors directly let you disappear in the middle of the market and disappear without a trace. Therefore, the current market competition is more brutal, and many dealers friends can not afford to lose.

Long line fishing for big fish, a brand dealer beside you has done a staff training, but you are laughing at others here, but also saying sarcastic things. It's no use. It's useless. Others do a promotion. You laugh there, others choose a billboard in the market, or laugh at others, but they are indifferent. For a long time, you will not laugh. Your competitors are planning the market and occupying the market, but you are abandoning the market. People grow up bit by bit. When you find the difference, you are late to act. When others succeed, you can't catch up.

Therefore, not competing in competition is the most dangerous competition. Past success and brilliance may be the reason for your future failure; participation in competition is truly powerful.

　 4, change from selling concept to marketing concept.

Sales are just sales. Marketing is not only selling goods but also buying them well, and selling prices is the absolute principle.

Don't freeze yourself in a dealer who sells goods, say what products are not their own, brand is not their own.

If it is Marketing If you think about it, it's all about you. Marketing includes: how to make advertisements most effective, how to promote sales most effectively, how to develop and manage marketing teams, how to get the latest information in the market, what is the latest trend of competitors, how to develop the personalization of customers, what changes in customer needs, and so on, are all things that marketing should do.