Shop Required Course Sales Promotion In Off-Season Fashion

Sales promotion is a compulsory course for clothing stores. < p > < /p > < p > promotion of clothing off-season is one of the compulsory courses for clothing stores. Clothing off-season sales promotion means that there are necessary sales promotion measures in the off-season of clothing sales, thereby reducing costs and improving sales volume. There are many ways to promote sales in the off-season. If appropriate methods are used to promote sales in the off-season, good sales can be received in the off-season.

To obtain profits is to win the largest sales volume; to take advantage of the situation is to get the commanding heights and strive for long-term strategic advantages.

At the same time, demand is not strong in the off-season.

The marketing of enterprises should emphasize the competition orientation and put more energy into the analysis of competitors.

Comparatively speaking, the demand orientation should be emphasized in the peak season, and the functional innovation that complies with the needs of consumers is of practical significance for "taking profits".

In addition, the off-season means absolute reduction in absolute sales volume. We should respect this objective fact.

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< p > < strong > reduce volume and increase sales volume < /strong > < /p >

< p > improving sales volume is the most direct and realistic goal of off-season promotion.

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< p > > selling in the busy season and doing the market in the off-season, this phrase is widely circulated in sales, which actually reflects the lax thinking in the off-season.

The busy season and the off-season rest rate have become the operation rules of most companies.

This is also understandable.

But the existence of common sense is also an opportunity.

At the same time, the growth of off-season sales will not come from the increase of the market, but rather from the reduction of competitors.

To put it plainly, it is to grab from their hands when their opponents are slack.

This is also the reason why the strategy of "off season boom" has been adopted.

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< p > "rush to increase in the rush season and reduce volume in the off-season" is the fundamental strategy to boost sales in the off-season, which is more plundering than the opponent's stronger and wider publicity and lower prices.

But it needs to be pointed out that the absolute amount of off-season is limited after all. Therefore, the strength of the investment should be moderate and the degree of Rob must also have a degree.

Moreover, sales in the off-season are also important.

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< p > in addition, innovation is very important.

The essence of marketing is to buy homogeneous products.

Innovation is to create differentiated, differentiated, differentiated market positioning and market selection to complete the growth of off-season sales.

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< p > < strong > (1) timely launch new product < /strong > < /p >.

< p > timely launching some new products in the off-season can effectively cut the opponent's market share.

From the perspective of taking advantage of the situation, we can strengthen the brand position in the minds of consumers.

With limited marketing budgets, Limited advertising and proper launch of new products can achieve good results.

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Nestle is good at the new product assault strategy in the off-season, or even a proponent of "off-season P".

The clocks and watches brand Timex has launched 200 new models for the sensitive consumers in the off-season, emphasizing the design of fashion and hi-tech, making the sales of Timex increase by about 30%.

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< p > < strong > (2) found the new consumption mode and new consumption purpose of the product < /strong > < /p >

< p > discovering and guiding new consumption habits is a powerful way to excavate sales volume in the off-season.

Some ingenious ways of consumption, such as "hot drinks" in the winter, such as "boiled drinks", "boiled hot dew", "boiled ginger wire Cola", "hot coconut juice", or even "red jujube beer", are the innovative examples of off-season promotion.

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< p > < strong > (3) adhere to moderate < /strong > < /p >.

< p > some enterprises, in line with the principle of "direct proportion of input and output", sharply reduce costs in the off-season.

Doing so will only make the sales pressure greater and the off-season lighter.

A tonic wine has been greatly reduced in the off-season market in Shaanxi because of the cancellation of display fees, the reduction of personnel salaries and royalty, resulting in the reduction of display quality and the loss of large numbers of sales staff.

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On the contrary, in the off season, keeping P moderate, especially when forming strong pressure on competitors, can achieve twice the result with half the effort.

Samsung and PHILPS TV producers not only brought about 35% sales growth in the 9-11 months of 2002, but also increased the sales of pure products by 10%.

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< p > the consensus of most marketing experts is that it is a wise marketing method to invest limited funds in the off-season in order to stimulate consumers' activities.

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< p > it is worth noting that the off-season should not be excessively dependent on a simple discount on price cuts.

In order to reduce inventory pressure and increase cash flow, a large discount will destroy the brand image of the enterprise and affect subsequent sales.

The alternative strategy is to consider increasing the added value of products and adding some services, so that while increasing short-term sales volume, it will not cause too much negative impact on consumers who have purchased products.

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< p > < strong > (4) strengthening and developing off-season channel < /strong > /p >

When p enters the off-season, the main channel in the main season will shrink a lot, but some other sales channels will start to show its value, which is the off-season channel.

For example, bottled drinking water, autumn and winter off-season, supermarkets, wholesale markets, retail outlets, stalls and other normal channels have shrunk. However, business has been cool. A summer bath center, sauna center has entered a busy season for customers. People will feel thirsty after bathing and sauna, and the consumption of water is very large.

If you can get most bathing centers and sauna centers in a regional market, sales are still considerable.

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The channel strategy of < p > off-season is no more than two aspects: on the one hand, in the off-season, the channel with less sales fluctuation should be strengthened; on the other hand, aiming at the characteristics of the product, we should develop new channels to adapt to the off-season sales of the products.

For example, some enterprises pay attention to the development of urban regional markets and strengthen wholesale channels during the peak season. While in the off-season, they focus on the rural market and institutional clients.

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< p > < strong > (5) market pfer < /strong > < /p >

< p > except for time constraints in the off-season, there are also regional restrictions.

That is to say, at the same time, in different regional markets, the peak season is different, at least to a different degree.

For example, some products have the characteristics of "south to North" and "south to North".

Quite a lot of products enter the peak season of consumption in the international market when the domestic market is in the low consumption season. In the low season of the cities, there is no sign of any slack season in the rural or urban fringe areas.

China has vast territory, across many climatic zones, and has more room for market pfer.

For example, summer clothing, when the northern part of China enters winter, the south is still sunny.

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