Wechat Marketing Robbed The Micro-Blog Marketing Bowl

For more than 13 years, P has often heard the business side say that after marketing on WeChat, it is useless to do micro-blog marketing; or simply say "micro-blog marketing is not working".

Is that so? < /p >

< p > although WeChat seems to be a challenge to micro-blog in popularity, micro-blog still gathered the most elites, the most senior and the most active netizens after the early adopters turned to WeChat.

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In general, the difference between micro-blog and WeChat's platform attributes led to different positioning of micro-blog marketing and WeChat < a href= "http://www.91se91.com/business/list.aspx Classid=101103123&page=1" > marketing < /a > P.

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< p > micro-blog is the media platform, with content as the core, information is the key point, more is used to release information, weak social relations platform, good content marketing, and WeChat is concerned about people, interpersonal communication is the value of this platform.

Micro messaging is a social platform built on the core of user relationship, so WeChat marketing is to provide services rather than create content.

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< p > micro-blog is the platform for information aggregation and dissemination. Good information or high-quality content will strip off.

The more targeted audiences the marketing is, the better and the faster it will spread, the better it will be on micro-blog.

This is why micro-blog gathered a large number of celebrity user resources and government micro-blog popularity.

The relationship between users is getting bigger and bigger. The advantage of information aggregation is very obvious. Every day, influential content or information will be produced.

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< p > for example, the Supreme People's Court went online in November 21st of 13, and now has 480 thousand fans, with an average daily growth of around 12 thousand.

Now, 31 provincial courts and 207 local central hospitals have joined the micro-blog family and have 14 million 397 thousand fans.

According to the 2013 Sina politics and law micro-blog report, the court system of nearly 20 provinces in China has appeared in the case of live trial by micro-blog.

This shows that micro-blog itself has strong information dissemination ability.

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< p > WeChat initially attracted users' attention by extensive subscription numbers, which first provided content to attract users.

But when the user comes, it often becomes a problem.

After all, many of the content on WeChat comes from micro-blog or community. Why do users have to get content from WeChat? And the more content you send, the more users will lose.

Because they have been harassed too much, it is inevitable to reduce information overload and enhance service value.

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< p > WeChat has repeatedly strengthened its service and user experience, including collecting subscription numbers, reducing the frequency of information push, and restricting or creating conditions from all aspects to enable public accounts to provide users with value.

After WeChat's close cooperation with its operators, WeChat has jointly created a number of boutique cases: for example, the bank's credit card WeChat public platform can query credit card balances, points and bills, and can quickly repay and apply for bills. The Southern Airlines public platform can conduct business enquiries and provide personalized services; and the public service platform such as account binding, integral traffic query, business processing and query, WeChat customer service and other functions are carried out in the end.

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< p > although WeChat official also emphasizes "not marketing tools", it is also a kind of marketing, that is, service marketing.

So what service is good? Of course, it is one to one personalized service, it can be called to roll around the service, can wholeheartedly pursue user experience and satisfaction services, in short, valuable services.

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< p > analysis is not difficult to see that micro-blog marketing and WeChat marketing platform attributes, marketing methods and marketing value are not the same, and even the audience composition are different, the so-called "WeChat marketing grab the job of micro-blog marketing" view is not established.

What do you think of /p?