The Golden Rule Of Content Marketing
In the era of mobile Internet, content is king. clothing Content marketing in marketing strategy has been crowned king. For entrepreneurs and innovative enterprises, SEM (search engine marketing), fans economy, public relations and other means can not yet form a scale. The only thing that can be done at this stage is to make good use of content for marketing. So, what experience do you have to help entrepreneurs do content marketing? This article, which is published in SocialBeta, may help you a lot.
1., like the best chili sauce, the key word is choked with a breath, bearing in mind the whole life.
2. in addition to recognition, it is still the degree of recognition. At least let your customers know who you are and what you are doing.
In the 3.21 century, fools played mysterious roles. Try to be transparent so that people can be close to you and trust you.
4.Big Idea is very important, but don't hang it on a tree. Multi pronged and multi service is the king's way.
5. find a loud and memorable slogan. In the era of fragmented information, no one wants to listen to your story while listening to a cup of coffee.
6. learn to create topics and create news. It's a good thing to live under people's fingers and search engines.
7., no problem. Don't miss the glory of the past. Your content needs more progress than this era, and strive to improve the content's content.
8. do not simply publish the content, let your readers participate in it, or even take the initiative to share it with others.
9. occasionally appear at others' parties uninvited.
10. remember, good content is always relevant.
11. let your content marketing take the path of sustainable development. Good content can have the first season, the second quarter, the third season or even more wonderful stories.
12. the best inspiration comes from different materials. Listen more, think more, and learn to pick up the dripping places in your life.
13. content quality is as important as quantity. In the information age, it may take more than ten times to think of that sentence to do crisis public relations.
14. of course, a certain amount of content is essential. You must keep your voice constantly heard.
15., do not rush to instant success and do solid marketing. You can't do this for 100 years. brand It's normal. Let your son go on. (especially regrettable that it is impossible to witness the birth of CYE's brand from scratch.
16. don't pick your content in the "discount zone". No readers are willing to pay for the inferior goods.
17. know and understand your biggest enemy in content marketing. Know yourself and know it, and hundred battles are not die.
18. learn to use one content to bring out and promote the next one. The series of climax is the most fascinating.
19. good content hot spots need to be recycled, but the premise is not to over consume.
20. first, ask yourself what the core problem is.
21. your goal is to write a wonderful piece of content, like " Tmall 11.11, kill all the people who search it, the people who read it and the people who love it, then turn them into willing people to pay the bill.
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