4 Applicability Principles Of Hunger Marketing

< p > hunger marketing has become an excellent marketing and marketing tool for some companies at present.

The big apple of hunger marketing is apple, and China's millet is also good at learning, but there are many instances of failure.

In fact, hunger marketing is not something new, such as < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > industry limited edition is a means of hunger marketing. If we want to make good use of hunger marketing, we must have a deep understanding of the essence of hunger marketing. I black horse, as Zhou Yong wrote this article, summarizes the essence of hunger marketing very well.

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< p > < strong > hunger marketing is not mysterious > /strong > /p >

< p > hunger marketing is not a new thing. Limited edition clothing sales, real estate sales for many times, small sales of cars, pre registration of car registration, shopping in shops and shopping in large quantities, etc. these familiar phenomena are actually hunger marketing, because they meet the characteristics of hunger marketing in terms of business control of product supply, supply of false supply, and manufacturing panic buying atmosphere.

Therefore, we say hunger marketing is not a new marketing strategy, nor is it an unfathomable secret.

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< p > < strong > hunger marketing is popular. < /strong > < /p >

< p > the rise of hunger marketing has benefited from the successful application of apple in the sale of Iphone 4.

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The success of Apple's application has made domestic imitators surge and imitated countless losers. But successful people are always so dazzling, and have been proved to be omnipotence of hunger marketing: the sale of millet phone in 200 thousand hours in less than half an hour has created a miracle, which once again confirms the power of hunger marketing. P

Now there are examples of using hunger marketing, such as the sale of small commodities on the Internet, old brand food stores, and movie ticket sales, let alone real estate, cars and so on.

For a time, hunger marketing became the most popular and effective marketing method at present, and became the target of many enterprises.

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< p > < strong > hunger marketing is actually good. < /strong > < /p >

< p > 1. can strengthen the desire of consumers to buy: hunger marketing, by implementing the strategy of playing hard to get rid of, can control the supply and demand of products and lead to the illusion of supply exceeding demand.

Consumers have a curiosity and rebellious psychology. The more things they can't get, the more they want to get, so the strategy of the enterprise strengthens the desire of consumers, which will aggravate the rush to buy in short supply and make starvation marketing more dramatic and influential.

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< p > 2. can amplify the appeal of products and brands: when consumers see people around the world queuing up, buying and talking about fans or even competing fans, the publicity is immeasurable.

First of all, this is the spontaneous spread of consumers, followed by cost free and lasting.

As a result, consumers will be infected by the people around them, and then act in concert with them - and also pay attention to this commodity or brand.

This effect is what companies dream of.

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< p > 3. is favorable for enterprises to obtain stable returns: the general merchandise from listing to delisting is basically the lower the price is, the lower the price is, and the hunger marketing will put the products on the market in batches and stages by ensuring the market supply and demand, ensuring the moderate hunger state of the market, and continuously changing the desire to purchase into the purchasing power in the product life cycle through customer relationship maintenance.

In this way, enterprises can maintain the stability of commodity prices, firmly control commodity prices, and maintain higher commodity prices and profit margins.

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< p > 4. is conducive to maintaining brand image: in the traditional sense of consumers, the brand image is closely related to the price, sales volume, advertising and publicity of the commodity represented by it.

The strategy of implementing hunger marketing strategy for consumers is to convey information to consumers: This product is good, otherwise it will not be out of stock, so it is reliable to buy this product and the price will not dive.

Therefore, the brand image has been effectively maintained.

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< p > < strong > shortcomings of hunger marketing < /strong > /p >

< p > no matter what marketing strategy has its advantages and disadvantages, few people think about its shortcomings in the busy marketing of hunger.

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< p > 1. will damage corporate integrity image: it is true that the proper use of hunger marketing can reflect the image of brand high value to a certain extent, but in essence, it is a deliberate manipulation of market supply and demand, which is contrary to the modern marketing concept.

A master or occasionally, but if the enterprise always repeats this kind of means, consumers will gradually wake up, and then hate the enterprise, which is unfavorable for the long-term development of enterprises.

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< p > 2. will consume consumer brand loyalty: hunger marketing is a short-term strategy, and brand is a long-term strategy. If consumers are hard pressed to buy products that they dream of each time, they will make negative comments on the brand.

Hunger marketing can continue to operate because consumers have brand recognition and loyalty, but more of a helplessness and tolerance. Such helplessness and tolerance will slowly consume precious brand loyalty.

When consumers have more choices, they will not hesitate to choose to leave. At this time, the side effects of hunger marketing will be concentrated.

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< p > 3. lengthened the selling cycle of products: hunger marketing is a risky way to lengthen the sales cycle through splitting and batting sales.

On the one hand, it will prolong the time for enterprises to recoup their investments; on the other hand, hunger marketing will leave their original market opportunities to others, thereby losing their initiative.

In addition, the elongated cycle may also give the competitor the time to breathe and imitate, thus speeding up the speed of the product's loss of advantage.

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< p > 4. is difficult to implement: hunger marketing has a high demand for products, brands, market competition and integrated marketing. This determines that not all enterprises are suitable for adopting this strategy.

If the enterprise is improperly implemented, it may get the opposite result.

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< p > < strong > the application principle of hunger marketing < /strong > < /p >

< p > 1. quality products is the premise: products have unique advantages in similar products and can not be imitated in the short term, which is a prerequisite for enterprises to implement hunger marketing.

Consumers will not be eager to wait or rush to buy products for lack of practical use or obvious advantages.

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< p > 2. strong brand is the foundation: starved marketing successful enterprises have strong brand influence.

Because the recognition and brand loyalty of famous brands are high, consumers who are eager to buy in short supply are easy to accept, so they join the queuing rush teams and fall into the hunger marketing mode.

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< p > 3. the psychological factor of consumers is the key: at present, there is no rational consumer in the market. < a href= "http://www.91se91.com/news/index_f.asp" > consumer < /a > is more or less affected by some psychological factors.

Such as seeking fame, novelty, curiosity, etc.

Name seeking encourages consumers to pursue famous brand products, even if they are scheduled or queued. Willing to pay attention to new products, consumers pay great attention to new products, spend a lot of money and energy to acquire new products; curiosity strengthens consumers' desire to buy, the more they can't get, the more they want to get.

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< p > 4. effective publicity campaign is a guarantee: hunger marketing wants to be successful, and products must be publicized through the media before listing, so as to hang consumers' appetite.

The effectiveness of hunger marketing is closely related to the choice of media, timing and choice of ways.

After the products are listed, queuing up and shortages are the key to produce the atmosphere of product shortage, and it is necessary for the enterprises to cooperate with the media in the sales process.

In addition, we should pay special attention to the degree of information dissemination, too many products, no secrets to speak of, and too few to arouse the excitement of media and consumers.

Consumers must be grasped by their appetite, too small to reach the goal of the enterprise, too large to give consumers a sense of fear.

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< p > above principles are indispensable and must be considered before implementing hunger marketing.

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< p > hunger marketing is not new, but under the condition of buyer's market, its operation and effect are of positive significance. Based on the advantages and disadvantages of starvation marketing and the principles of application, enterprises decide how to use it and how to use it in combination with the specific conditions of their products and brands, so that hunger marketing will maximize its role and add a new chapter to the modern a href= "http://www.91se91.com/news/index_s.asp" > marketing < /a >.

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