Wenzhou Clothing Once Again Calls For Regional Brand, The Key Is To Persevere.

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< p > recently, Su Baoyan, the Secretary General of the China Council of the Asian Fashion Federation, China's < a href= "http://sjfzxm.com/DESIGN/designer/index.asp" > the vice president of the fashion designer < /a > Association, came to Wenzhou to study and make suggestions on how to do the "China Textile and clothing brand central city" in eight.

Su Baoyan said that last month in the China Ministry of industry and commerce's Promotion Conference on clothing brands, "Wenzhou clothing" is the most talked about topic. We believe that over 10 years ago, the "Wenzhou wear" campaign was very successful. In the past 10 years, Wenzhou's clothing was very quiet.

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< p > Su Baoyan said that Wenzhou clothing once again calls for regional brands and needs a slogan that can be persevered in striving for.

Whether it was "more than 10 years ago" in Wenzhou or the current "fashion consumption capital" put forward by the municipal government, the key is to persevere and form influence.

Wenzhou clothing needs such regional influence. It needs more support from the government. It hopes to reproduce the strength of the cluster more than 10 years ago and become a model of "China's clothing brand center city" again.

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< p > February 26th, Su Bao Yan and Yang Jinchun, the Secretary General of China Fashion Association, came to Wenzhou with 8 people.

Since Wenzhou became the first pilot city of "China's textile and clothing brand center city" in June last year, she has come to a href= "http://www.91se91.com/news/index_p.asp" > Wenzhou < /a > for many times to do related research and coordination.

According to the introduction, at present, China's clothing brand centers include four cities: Wenzhou, Shenzhen, Xiamen and Haining. Next, the state wants to promote the development of independent brands in these four cities by developing brand value evaluation criteria, seeking brand stories, promoting independent brands, planning shopping malls and docking, and so on, so as to enhance the state's right to speak in the international brand market and help the development of the whole independent brand.

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< p > to Wenzhou in the new year, Su Baoyan said he felt a different smell, that is, the government department attached importance to the "clothing brand central city" construction more than last year.

She said that Wenzhou clothing has always been lacking in innovation, and their development needs more government support policies.

Like Shenzhen and other places, the government attaches great importance to and supports the development of the industry.

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< p > < strong > international designer brand is popular. Domestic factory stores are ready to go out < /strong > /p >

< p > reporter: what impressed you most about Wenzhou costumes? < /p >

< p > Su Baoyan: I am from Wenzhou. I began contacting Wenzhou "a href=" http://www.91se91.com "dress" /a from 1996.

Remember that before and after 2000, Wenzhou clothing was very popular, almost becoming a model of the national garment industry.

The once worn "Wenzhou" is very successful and has been unforgettable.

Some colleagues in Beijing say that they still remember the popularity and solidarity of Wenzhou clothing at that time, when the influence of the whole region was deeply rooted in the hearts of the people.

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< p > reporter: what do you think is the most important stage of Wenzhou clothing? < /p >

< p > Su Baoyan: what is most needed is the government's support for the industry, including taxation and other policy support. In addition, it needs a persistent slogan that can be deeply rooted in the hearts of the people.

This slogan is the direction that the government and industry can strive for.

I hope that the "Wenzhou clothing" army can reproduce the original regional influence in the whole country and even in the whole world.

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< p > reporter: in recent years, the market sales continued to be sluggish. The electricity supplier has brought a great impact to the entity store. The innovation of enterprise mode seems imminent. What do you suggest? < /p >

< p > Su Baoyan: the brand price of the current consumer market is really too high, a thousand shirts, even we all find it difficult to accept.

In recent years, there has been less and less space for the brand to raise prices, and the price fixing bubble has come to a time when it has to be squeezed.

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< p > recently, some brands such as Jordan clothing in Wenzhou have been pushing shop sales mode. Only in this relatively low rent community, the price is low, and the sales mode with quality and brand protection can compete with the electricity supplier.

Some time ago, Shenzhen clothing was also planned in the national community factory integration shop, all kinds of factory shops are ready to go.

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< p > remember that the launch of Japanese parity brand UNIQLO is just when the price of Japanese clothing brand is much more.

Finally, it may succeed as a reference for us.

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< p > reporter: what do you think of the popularity of domestic fashion designer brands in recent years? < /p >

< p > Su Baoyan: last year, the French fashion designer brand exhibition: WHO 'SNEXT fashion show, swallowed the predecessors' attitude with the snake swallow elephant and the rising star, annexed the Paris international clothing exhibition.

After the international financial crisis, the number of advanced clothing sales in France declined sharply, and the designer brand with more individuality began to be favored by consumers, attracting the buyers from all over the world to do so.

This seems to be a trend in recent years.

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< p > the package I use now is a designer brand bought in France last year, which is very modern and the price is moderate.

With the maturity of the consumer market and the demand of the market for squeezing price bubbles, the designer brand with more uniqueness is on the rise.

In the international market, the purchasing power of the middle class did not shrink due to the impact of the financial crisis.

This information undoubtedly enhances their confidence in the domestic designer brand.

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