Green Network: Zhuoguang: A High-End Travel Service Platform

< p > < strong > through the travel service to expand the outdoor market < /strong > < /p >

< p > "domestic outdoors" a href= "http://www.91se91.com/business/" > brand number < /a > is enough, beginning early last year to eliminate the process, big brands continue to win the dominant position, small and medium-sized brands to make market segments.

Zhuo Guang told the Beijing Commercial Daily reporter that in the next ten years, the outdoor industry will pay more attention to how to serve the customers' travel.

"People with outdoor lifestyles and life ideas have been formed, but few people actually put it into action because of the lack of travel service between consumers and destinations."

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< p > data show that the US outdoor activity market reached US $650 billion in 2012, but outdoor sales accounted for only about 20%. Most of the output value was contributed by activities and hotels.

In Zhuo Guang's view, the volume gap between the US and China's outdoor market is the development space of the domestic outdoor industry.

"We must have a purpose to participate in activities, so that consumers can produce various outdoor consumption."

Zhuo Guang believes that the main task of making a big a href= "http://www.91se91.com/business/" > outdoor industry < /a > is to serve the customers' travel.

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< p > < strong > resource complementarity achieves O2O < /strong > /p >

< p > for Greenfield network, cooperation with Pathfinder brings it to a bigger industrial structure.

"We have some advantages and popularity in this small circle of outdoors, but in order for more people to understand and face the wider crowd, Greenfield needs funds and industry leaders to push ahead quickly."

Zhuo Guang revealed that only one and a half months had passed since he contacted the Pathfinder chairman Sheng Faqiang.

With such a speedy agreement, apart from the complementarity between the two sides, the blowout of online travel market in recent two years has also given the green net a sense of urgency.

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< p > "in addition to financial support, Pathfinder is the leading outdoor brand in China, and its more than 1500 stores are the base camp where netizens appear, with natural offline resources."

Zhuo Guang said that the shop under the Pathfinder will change from sales to experience < a href= "http://www.91se91.com/business/" > aggregation point < /a >, and both of them form complementary resources at both ends of O2O.

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< p > Zhuo Guang said that after the Pathfinder holding, the green field network still insisted on independent operation.

But the Pathfinder hopes to achieve breakeven in the first three years, and the scale of the paction will reach 1 billion -15 billion in three years.

In accordance with the agreement between the two sides, the green field network extends horizontally and vertically on the basis of its existing business, and builds a global oriented outdoor sports and deep experience travel integrated service platform.

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< p > < strong > build high-end high-end travel platform < /strong > /p >

< p > after nearly 16 years of exploration, green field network has explored a set of "outdoor activities Taobao" business model.

According to Zhuo Guang, the income of the activity can now account for 40% of the revenue, while the outdoor insurance of the main income in 2008-2011 years is reduced to more than 10%.

"Outdoor enthusiasts demand very fragmented, so the green field network must have hundreds of rivers to enable all people to find their hobbies and activities, which is very close to the early business form of Taobao.

But to a certain stage of development, the leader has formed a formal and qualified club, and the green field network has gradually developed into a mode of < a href= "http://www.91se91.com/business/ > > Tmall mall < /a >.

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< p > "25-40 years old, have a certain spending power, pursue different life, green field network should be their first choice."

Zhuo Guang said, "this year, the green field network will be developed to the middle and high end. We should pay more attention to the deep and long line markets both overseas and domestic. We should select high-quality resources in the tour guides, mainly to foreign travel agencies or suppliers, so that everyone can go abroad to play and participate in outdoor activities, and this market is still in the breeding stage in China."

At present, the "green field superior products" project, which is mainly carried out overseas, is the "a href=" http://www.91se91.com/business/ "high-end" /a outdoor activity brand developed by the green field network.

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< p > at present, Pathfinder already owns two important online layout of green field network and Singapore online travel platform Asiatravel.

Zhuo Guang disclosed that Greenfield has already worked with Asiatravel. "Asiatravel has more than 100 offline resource integration teams, with language advantages and industry accumulation, which will quickly integrate global supplier destination resources, and then we will do users in China."

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