Amoy Changzhou: Creating Smart Communities Online And Offline
< p > walk into Changzhou and experience the network survival mode of < a href= "http://www.91se91.com/news/index_p.asp" > "Changzhou < /a >". It is amazing that there are 13 thousand Taobao sellers in this city. The "most tyrant community" consumes 7000 yuan per person per year, and the local court is stationed in Taobao as a "shopkeepers". The first real estate auction website in China came into being.
It is a matter of concern that a number of new Internet companies, such as Amoy Changzhou, Sihai commercial boat and Chan Qi technology, have grown rapidly here and become the proud "Changzhou phenomenon" of Changzhou people.
Amoy Changzhou: create smart communities online and offline < /p >
< p > Zhang Jianhong, chairman of the Changzhou Amoy company, enthusiastically handed in his business card as soon as he met.
We pay close attention to the "100 yuan cash coupon" printed on the back.
This little detail reveals his unique way of promoting the Internet.
Zhang Jianhong is a native of Changzhou. After years of struggle in the field of e-commerce, he returned to Changzhou to enter the "electricity supplier".
In June 2011, "Changzhou" was officially established, with nearly 300 employees, attracting 5897 mainland businessmen to enter.
At present, sub stations have been established in Suzhou, Wuxi, Zhenjiang, Nanjing and Huaian, covering the whole province as a "big plan" for his future plan.
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< p > "before the Spring Festival, the yard was stacked with goods and the cars were running outside."
Chief strategist Hong Jian told reporters that "panning Changzhou" 2013 annual marketing volume of more than 380 million.
He blurted out three data: in November, he bought the "hand peeling orange" group purchase, the first day's sales volume was 30 thousand jin; "Tao Changzhou" sold more oil every year than any big supermarket in the city; from 2011 no traffic has rapidly grown into Changzhou's "first net".
Hong Jian said frankly, compared with Taobao and Jingdong, they have few advantages in terms of price and goods category.
So, what is the secret of starting the Changzhou market in just 3 years? Zhang Jianhong proposed that no price war should be done to optimize the services.
In Changzhou, 80% of the local businesses, "one day three matching, 4 hours delivery home" service, is one of their "differentiation" advantages with other big business providers.
Under careful examination, products such as fruits, rice, oil and other local products, or localized products that Taobao can not buy, can be "wiped out" here.
Housekeeping, medical care, government enquiries and other service items are also popular among local netizens.
Now they are launching the "intelligent community service".
Zhang Jianhong disclosed that in March 1st, his team would join hands with the Municipal Bureau of industry and commerce to create "free shops" for the city's SMEs and create a "smart community" linking online and offline.
By positioning the system, the small shops in the community can be located in the network, and the public can search the nearest community shops on the Internet to "buy the goods by themselves".
Or through the network order, waiting for the shop staff to deliver door-to-door in a few minutes.
73 community sites are expected to be built, and 300 stores will be opened throughout the year.
Zhang Jianhong is full of confidence. He uses his own network platform to change the way of life and consumption of a city.
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"P", "Four Seas business boat": "private custom" to raise the overseas market sails "Hai Tao" has become one of the consumer choices that many netizens enjoy.
To put it bluntly, "Hai Tao" is to buy foreign products through the Internet.
In Changzhou, a household appliance manufacturer is committed to living in China's "sea scouring".
Founded in August 2010, the "Four Seas merchant boat" showcases enterprise products through Internet marketing for domestic "B2B" enterprises, and obtains more international orders for enterprises.
Chen Xueqin, vice president of sales, said that "Four Seas merchant boat" is the only integrated marketing service provider in China.
There are many subsidiaries in the country, with a total of more than 700 employees.
Technology research and development center in Nanjing, the implementation of the team, customer service and sales team in Changzhou.
The sales volume of Changzhou subsidiary was 124 million in 2013.
"We are not simply setting up an international version of the website for our customers, but also doing a series of marketing campaigns for websites, including SNS, Facebook, Twitter and other social media marketing, including search engine optimization, click payment, etc."
According to Chen Xueqin, they integrate the marketing plan of "private custom" according to the customer's product and market situation.
Through a series of promotional ways to collect hits, the website becomes the "intangible asset" of the enterprise and continues to enhance its value over time.
At present, apart from the pure English platform, they can also provide many small language services, such as Russian, Spanish, Japanese, Korean and so on.
The difference between "Alibaba" and "made in China" is that the former two are large stores and shops that attract merchants to enter, and the "Four Seas business boat" is to help enterprises build their own e-commerce platform.
"It can also be said to help enterprises build their own" Alibaba ".
Chen Xueqin gave some successful cases: they launched the "mail marketing campaign" on the Christmas day for "WAN Xin optics", and completed the company's sales for only 3 days in a single day. In Wuxi, a a target= "_blank" href= "http://www.91se91.com/" > clothing < / a > through their network marketing, the sales volume of the network far exceeded the traditional sales volume under the line; the overseas marketing of "fan Ke" and "Confucius College" were also fully represented by them.
In addition to B2B platforms and search engines, they are still developing new platforms.
If they will use WeChat platform to help customers establish "micro official website" and "micro service", WeChat will be built into a "closed loop ecosystem".
They will also focus on the market development of Apple mobile phones and Android mobile phones, and APP will also be their new attempt.
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< p > < strong > Chan Qi technology: "cloud rendering" helps small workshops connect to "big single" < /strong > /p >
< p > can we turn fictitious digital creativity into networked products on the Internet?
"We call this technology the" 3D cloud display platform ", which can provide value calculation services for 3D digital start-ups, as well as create their own brand for them.
Mei Xiangdong, chairman of the technology group, said proudly.
His team is using "online cloud service" to explore the seamless connection between traditional creative enterprises and the Internet.
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< p > the technicians gave us a live demonstration: the background of a primed white film was immediately added to the sky and light.
Unlike traditional manual rendering, users can log on to the system, and can use "massive" computing resources on line to select personalized online rendering mode to generate rendering images quickly.
It solves many technical problems, such as long time consuming, many data and complicated programs.
"For example, customers who are in the field during the Spring Festival need to render temporarily. Just log in to our system and complete them online, not only without geographical restrictions, but also without long wait."
Mei Xiangdong said that such "online cloud services" let small studios also dare to receive the "big list".
"Small and medium-sized film and television animation enterprises rely on us to achieve their business development."
According to Mei Xiangdong, they have created a service entrance, called the "cloud platform", allowing film and television, animation and advertising companies to directly use the resources of their technology centers through the Internet.
Just login to their website, download the client, register as a member, pay a certain fee according to the volume of business.
Such a "cloud computing service" mode allows digital creative enterprises to no longer consider complex technical aspects, as long as they care about their own innovation and business development.
At present, they provide graphic supercomputing for film and television, animation, advertising and other enterprises. The platform can serve tens of thousands of HD computing services a year.
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< p > > in order to cope with the market competition, the technology has also launched the "3D" technology. The future expansion projects include: 3D Digital City Pavilion, 3D Museum, 3D home display and so on.
This technology can enable netizens to "realize" a href= "http://www.91se91.com/news/index_c.asp" and "network /a less 3D experience" without leaving home.
The strong Internet atmosphere has brought more and more Internet entrepreneurs to this place, leading people's Internet life wisely.
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