Ali Announced That It Was Necessary For Tmall To Build A Moat On The International Line.

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< p > Tmall also has < < a href= > http://sjfzxm.com/news/index_s.asp > > sea edition < /a >! A few days ago, Alibaba group (hereinafter referred to as "Ali") announced that Tmall international was formally launched, providing direct import of imported products to domestic consumers.

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< p > < < a href= > http://sjfzxm.com/news/index_s.asp > > Tmall international < /a > is a brand new sea service.

Wang Qi, senior strategist at IBM, believes that Taobao's previous "global shopping" business has been wandering in the gray area. The intention of Tmall's international launch may be in the compilation, which is trying to replicate Tmall's B2C path, so that Taobao online buyers can "shuffle".

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< p > however, compared with the "gray sea", the increase in the cost of Tmall businesses due to tax and other factors will affect the competitiveness of Tmall international, and it is hard to predict.

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< p > yesterday, "a href=" http://sjfzxm.com/news/index_s.asp "Ali" /a > official told reporters that Tmall international will operate independently as a subsidiary of Ali group, registered in Hongkong, and Juhuasuan and so on not in one department, but will cooperate to do some marketing activities.

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< p > Tmall international belongs to the new international B2C division of Ali.

The Division also includes AliExpress platform for overseas consumers and Taobao overseas for Taiwan, Hongkong and other Southeast Asian Chinese consumers.

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< p > data show that the scale of China's overseas purchasing market in 2013 even exceeded 70 billion yuan.

In 2012, the consumption scale of "Hai Tao" realized by Alipay only increased by 117% over the same period last year, much higher than the 64.7% growth rate of domestic online shopping.

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< p > for the domestic market, < a href= "http://sjfzxm.com/news/index_s.asp" > Hai Tao < /a > is like a fertile island that is rising to sea level.

However, the domestic consumer "Hai Tao" operation process is quite complex. It needs to know English and holds foreign currency credit cards. After purchasing goods, it must be sent back to China through phipment companies.

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According to Ali's planning and external slogans, Tmall international sells 100% of its original products, 100% of which are overseas merchants and 100% of P's direct mail service.

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< p > specifically, all the merchants who enter Tmall international are all entities outside the mainland of China, with overseas retail qualifications, and all the goods sold are originated or sold overseas, and are formally accepted by China Customs through international logistics.

All Tmall international merchants will provide their stores with a href= "http://sjfzxm.com/news/index_s.asp" > Wangwang /a > Chinese consultation, and provide after-sales service at home.

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< p > when consumers purchase Tmall international products, the store will complete the pportation and customs formalities, if the tax is generated, it will be paid by the store.

Of course, this part of the cost accounting into the price or pport costs, this may affect the competitiveness of Tmall international.

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< p > in logistics, Tmall international requires merchants to complete delivery within 72 hours, arrive within 14 working days, and ensure that logistics information can be tracked throughout.

This means that consumers can use Taobao to buy overseas imports easily, just like shopping at Alipay.

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< p > Alibaba insider revealed that as of now, Tmall has more than 140 international shops, including thousands of brands from many countries and regions including the United States, Britain, Australia, New Zealand, Korea, Japan, Taiwan, Hongkong and so on, including Dior, LV, PRADA and a href= http://sjfzxm.com/news/index_s.asp.

At present, Anna Sui, Karenmillen, NYR and other well-known overseas brands are also entering.

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"P >" category, at present, Tmall international has four main categories of mother and baby products, food health care, beauty and skin care and clothing shoes, and will be gradually extended to a more rich category in the future.

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< p > if the same brand has shops in Tmall international and Tmall, how can we balance interests and avoid contradictions? < /p >

< p > in the face of the question thrown by reporters, the head of Tmall international told our correspondent that how to balance the relationship between Tmall international and Tmall products depends on the brand's channel strategy and business layout.

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< p > these people believe that Tmall international is more inclined to attract brands that have not yet opened in China. For these brands, to carry out offline business in China, they must invest a lot in capital and marketing. Tmall international can help them lower the threshold and directly open the Chinese sales channels through e-commerce.

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< p > Wang Qi analysis says that from the perspective of China's entire electricity supplier structure, at present, < a href= "http://sjfzxm.com/news/index_s.asp" > 1 shop < /a >, Jingdong, Suning, < a href= "http://sjfzxm.com/news/index_s.asp" > Tencent "/a", electricity supplier and so on are all engaged in the self operated commodities from overseas, and are expanding continuously.

Under such a situation, Tmall's overseas purchasing market is also in urgent need of establishing "moat". In addition, Tmall international can establish a positive image through cooperation with foreign brands, and pave the way for its capital market.

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