Nordic Danish Shoe Brand ECCO Has Officially Signed Lan Qin Recently.

P, the world's leading Nordic Danish shoe brand ECCO, has officially signed Lan Qin recently, announcing it as the brand spokesperson for the 2014 year.

This is the first official signing of the brand since its inception in 1963.

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"P" > a href= "http://www.91se91.com/news/index_c.asp" > ECCO < /a > Asia Pacific Marketing Director Lin Meiling (Mellisa Lim) said: "2014 is a year full of opportunities and challenges for ECCO.

In China, consumers have a very good brand awareness and trust in ECCO. They have a high degree of loyalty to the brand, which makes us extremely excited, but also motivates us to constantly meet their expectations.

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This year, we hope that through the introduction of the spokesman for China's P, we can better convey the brand's own shoes concept and positive attitude towards life.

Miss Lan Qin, as the spokesperson of ECCO, is the best candidate to convey the brand spirit. Her attitude towards life, elegance and affinity are the brand connotation of ECCO.

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< p > ECCO global vice president < a href= > http://www.91se91.com/news/index_c.asp > Margit Gosau < /a > said: "when we first met Lan Qin, we were attracted by her temperament and style.

The charm of her body coincides with ECCO's image of inclusiveness, gentleness, openness and devotion to work and life.

ECCO, as the world's leading Nordic Danish "a href=" http://www.91se91.com/news/index_c.asp "shoe brand" /a, has been striving to maximize the core concept of the brand.

We hope that through Lan Qin, we can make the concept of ECCO better in the Chinese market, and let more Chinese consumers love this brand.

We believe that the shining and affable stars like Lan Qin are the best candidates for the ECCO brand. "

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< p >, as the first image spokesman of ECCO in China, Lan Qin will attend a series of large-scale public relations publicity activities in 2014.

At the same time, by virtue of its unique market insight, DeVries PR became ECCO2014's China public relations business partner, helping ECCO to launch a series of creative licensing activities including "walking fashion, comfortable performance" image spokesperson, large-scale PR campaign.

Liu Aihua, Vivian Liu, said: "as the footwear brand with the reputation of the industry, ECCO has always been famous for its passion for shoemaking and its exquisite workmanship.

This is a great honor to take the lead of ECCO 2014.

We will try our best to create ECCO brand highlights in the Chinese market through more diversified communication strategies and ECCO's industry advantages.

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Lan Qin, the image spokesman of P ECCO, said, "ECCO has always been my intimate companion.

In 2013, I had a very close cooperation with ECCO and walked through the wonderful and memorable course.

This year, I am honored to be the first image spokesperson in ECCO history. I am looking forward to working with ECCO to jointly open the 2014 new step! "/p".

< p > 2014 is a brand new year after the celebration of ECCO50.

Standing at this new starting point, ECCO will join hands with the first image spokesperson in history to write a brilliant chapter of the brand.

Lan Qin will bring more vitality and inspiration to the brand with its unique elegant temperament, and will also pmit the brand new ECCO image to Chinese consumers.

With the opening of the large-scale public relations campaign of "walking fashion and comfortable performance", ECCO joined hands with Lan Qin to bring more exciting moments to Chinese consumers.

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