Traditional Enterprises Are More Likely To Hit The B2B In Chongqing. Experts Suggest That The Combination Of Online And Offline Should Be Emphasized.

< p > National Bureau of statistics conducts an investigation of 30.8 000 enterprises, < a href= "http://www.91se91.com/ > > e-commerce > /a >.

It is worth noting that among the 30.8 000 enterprises surveyed, there are only 22573 e-commerce pactions, accounting for 7.3% of the total number of enterprises surveyed.

The survey further shows that B2B accounts for over 80% of e-commerce in China.

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< p > reporter learned from the latest statistical data released by the National Bureau of Statistics website that through the survey of more than 30 enterprises across the country, although e-commerce pactions in China's enterprises are growing rapidly, there are still more than 9 of the enterprises have not yet set foot in the electricity supplier.

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< p > < strong > only 10% enterprises have < a href= "http://www.91se91.com/ > > electricity supplier < /a > paction < /strong > /p >

< p > the survey was conducted by the National Bureau of statistics, using the "one table" platform of the enterprise, and through the direct report of the network, to investigate the e-commerce situation of 30.8 000 enterprises.

The annual turnover of 30.8 e-commerce enterprises surveyed was 2 trillion and 882 billion 520 million yuan, an increase of 17.6% over the previous year.

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< p > however, it is worth noting that among the 30.8 000 enterprises surveyed, there are only 22573 e-commerce pactions, accounting for 7.3% of the total number of enterprises surveyed.

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< p > survey shows that the most active part of enterprise e-commerce is Guangdong Province, the amount of e-commerce pactions is 492 billion 170 million yuan, followed by Jiangsu, 341 billion 40 million yuan; the third place is Beijing, 337 billion 540 million yuan; the fourth to sixth are Shandong, Shanghai and Zhejiang.

These six provinces and cities account for 64.5% of the total volume of e-commerce pactions nationwide.

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< p > < strong > > a href= "http://www.91se91.com/" > B2B < /a > is still the main body of electronic commerce sales < /strong > /p >

< p > the survey of the National Bureau of statistics shows that e-commerce has changed the business mode of enterprises and reduced the paction costs and operating costs of enterprises.

From the point of view of the proportion of e-commerce sales accounted for operating income in 2012, the wholesale and retail industry accounted for the highest proportion, accounting for 37.2%, followed by education, 27.8%, electricity pportation, warehousing and postal services, 27.5% of the electricity business, and 24.5% of the manufacturing industry.

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< p > from the perspective of the number of enterprises, the top 100 enterprises with the largest volume of e-commerce pactions have 69 manufacturing enterprises, 27 wholesale and retail businesses, and 4 service industries.

Among the top 100 companies, there are no construction industry, accommodation and catering industry, and real estate development and operation enterprises.

The e-commerce pactions of the 100 enterprises amount to 1 trillion and 832 billion 240 million yuan, accounting for 63.6% of the total e-commerce pactions.

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< p > survey also shows that B2B accounts for over 80% of e-commerce in China. In the annual sales volume of China's e-commerce, it sells to enterprises (B2B) 2 trillion and 988 billion 610 million yuan, and sells to individuals (B2C) 453 billion 870 million yuan, accounting for 86.2% and 13.1% of e-commerce sales respectively.

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< p > < strong > observation < /strong > < /p >.

< p > < strong > electronic business platform more traditional enterprise furnishings? < /strong > < /p >

< p > "now many enterprises set up an electronic business platform after their own establishment. When they are furnished, regardless of it, they do not realize the paction at last."

Wang Shusheng, Deputy Secretary General of Chongqing Electronic Commerce Association, told the Commercial Daily reporter.

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< p > Wang Shusheng introduced that at least half of the enterprises in Chongqing have not yet realized e-commerce pactions. Most of the enterprises in wait-and-see and hovering state are in the majority. Many offline stores also say they do not consider the use of electronic commerce, and the B2C plays a real role.

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"P >" Chongqing Ming Sheng International Garment City Director of e-commerce operations Nie Ming in an interview with a commercial newspaper reporter also said that many traditional enterprises into e-commerce must make money mistakes.

He believes that e-commerce has to cultivate user habits and sticky, it is difficult to have the same effect as traditional channels, many traditional enterprises lack the understanding of the Internet. Therefore, after maintaining a period of enthusiasm, gradually reducing the investment in electricity providers, "more than half of the traditional e-commerce platform involving the electricity supplier, in six months to a year later, is in the" hang up "state.

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Chen Yiwen, general manager of Chongqing macro Food Co., Ltd., said in an interview with a newspaper reporter that not all industries can achieve pactions online, such as customers' trust in food production and processing enterprises is very high, the freshness and quality of meat food must be seen in advance, and this is difficult to win trust through several pictures and several lines of the network.

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< p > on the objective condition, the channels of fresh meat business are also limited.

Chen Yiwen said that every batch of meat products must have valid certificates issued by animal products identification and inspection office before they can be traded, and the validity period of the certificate is only 7 days. The pportation process under the line will be delayed for about 3 days. Therefore, it is necessary to make a quick paction when the time is short.

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< p > < strong > recommendation < /strong > < /p >.

< p > < strong > Enterprise touch net < /strong > /p >

< p > < strong > should be released > /strong > < /p >.

< p > in Nie Ming, director of e-commerce operation of Chongqing Saint name international clothing city, it seems that enterprises choose what way to practice e-commerce. According to their own actual situation, they have the ability to build professional electric business team's enterprises. They can build their own electricity supplier B2C or B2B platform independently, while some small businesses can open shop on Tmall, Jingdong and other platforms, or hand over the business of electric business to the third party operation.

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< p > Wang Shusheng, Deputy Secretary General of the Chongqing Electronic Commerce Association, said that in the face of the poor trading situation of the e-commerce platform, on the one hand, the enterprises should make the product quality, publicity and service under the line, and the popularity of the line will make it easier to open up new markets through the way of electric business.

On the other hand, some manufacturing enterprises should pay attention to the combination of online and offline when developing e-commerce.

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