Jeremy Lin Creates Advertising Endorsement Forest Crazy

At present, few people know. Jeremy Lin Who is it. However, when the Chinese substitute player, who rarely had the chance to play, continued to score "20+" with considerable assists, and continued the miracle he created in NBA to seven consecutive victories, Jeremy Lin became popular. The crazy performance of "Lin Meng" has triggered an upsurge of "American Dream" in the United States, and has attracted many domestic and foreign sponsors.

From the battle of Jeremy Lin, the fierce competition of sports brand can be seen. Nike, Adidas, Jordan (China), PEAK, Lining and other enterprises at home and abroad want to put Jeremy Lin as an image spokesperson in the company's command, and to develop newspapers at home and abroad. There is a lot of controversy in the major media, as well as the "two Jordan disputes" between Jordan and Jordan.

In 2012, the test of sports brand will be more severe. International brands such as Nike and Adidas have been playing a steady and steady role in the first tier cities and actively entering the two or three tier cities in China. They have penetrated all levels of China's market. In the face of fierce competition in the domestic market, domestic brands such as Lining and PEAK are all looking at the world, killing the domestic market and advancing towards the international market such as the United States.

Nike group recently announced plans to build a new headquarters of Greater China for an Nike staff of about 600 thousand square feet in Shanghai, China. The new headquarters of Greater China will be located in the Shang Pu world of Yangpu District, Shanghai. The project has broken ground in June 2011.

Nike us time June 27, 2011 released 2011 fiscal year results (May 2010 -2011 May), in the Greater China market, Nike achieved sales revenue of $2 billion 60 million, an increase of 18% over the same period, excluding exchange rate factors, an increase of 16% over the same period last year. The pre tax profit (EBIT) of Nike Greater China was $777 million, an increase of 22% over the same period last year.

In the Adidas Shanghai brand center "Rubik's Cube", Adidas will display and sell its full line products to bring Shanghai consumers a "full tilt" all-round shopping experience. Adidas announced recently that the global market profit increased sharply in the first quarter of 2011, rising from 58 million euros in the same period last year to 260 million euros. Analysts say Adidas China is stimulated by long holidays and reduced inventories, and this year's performance is expected to be better than the same period last year.

Lining formally launched online sales in the United States last year. Lining said that the overseas market expansion strategy has not changed, and is still exploring and accumulating experience in overseas market expansion. The main sales categories are basketball clothing, sportswear and women's sportswear. Running shoes 。

PEAK also liked the US market and opened its stores to the United States. The past 2011 was undoubtedly a very important year in the process of PEAK's internationalization. In early February 17th, it set up a subsidiary in the United States of America. At the end of December 15th, the flagship store in the United States officially launched the trial operation, and launched the entity store into the home of Nike, becoming the first Chinese brand in Losangeles.

"Opening stores in the United States is not a whim but a careful planning." PEAK CEO Xu Zhihua said that after the launch of PEAK's sports brand in Hongkong as the core of basketball, PEAK has further strengthened its cooperation with NBA, FIBA, WTA and other international top sports institutions to achieve the brand. Internationalization And internationalization of capital has laid a solid foundation for developing international market.

Nike knows that only by using advanced technology can we produce the best products. " This is the feeling of Nike's leaders in summarizing the success. All along, Nike has invested a lot of manpower and material resources in the development and development of new products. The air cushion technology pioneered by Nike has brought a revolution to the sports community. The sports shoes produced by this technology can protect the athletes' body, especially their ankles and knees, prevent them from sprain while doing vigorous exercises, and reduce the impact and wear on the knees. Sports shoes with air cushion technology are very popular as soon as they are launched.