Interview With Mr. Takizawa Naoki, Design Director Of UNIQLO

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"P > UNIQLO[UNIQLO] launched the UT series for the first time in 2003, hoping to make the T-shirt design more varied, interesting and self displaying, and invited NIGO to be the first creative director of the UT series this season.

As a connoisseur of pop culture, NIGO will lead UT into a brand new era through its own skills and creativity.

Adhering to the design concept of enjoying ease and pleasure and pursuing young freedom, UNIQLO[UNIQLO seeks to explore all the elements of popular culture, whether in art, music, photography, design, comics, cartoons and brands, etc., can be found in the UT series.

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< p > this season UNIQLO[UNIQLO] also jointly launched the new series of Paris a href= "http://www.91se91.com/pioneer/" _xhe_href= "http://www.91se91.com/pioneer/" > fashion idol "/a" and the global fashion icon, Ines de la la.

As a leader in Paris's fashion industry, Ines has a keen sense of elegance and elegance beyond fashion.

In 2013, she launched the luxury Paris style INES DE LA FRESSANGE PARIS brand again.

This new series is inspired by Ines's fashion talent and lifestyle, beyond traditional luxury, and for the future.

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< p > < strong > L= Takizawa Naoki < /strong > /p >

< p > < strong > reporter: the concept of UNIQLO LifeWear 2014 spring summer series is "to increase the natural beauty of the wearer, and to maximize the comfort of clothes when they are dressed." which elements are the key to create "comfort"? < /strong > /p >

< p > > strong > L: < /strong > this year we emphasize natural materials. One is the LINEN series of 100% flax. It makes quick drying. It is very cool when dressed, and the linen itself is also very environmentally friendly.

Another is called SUPIMA, it is a kind of quality long staple cotton, and the output is very rare.

Its fibers are longer, softer and more skin friendly than ordinary ones. They are very suitable for making clothes that directly contact the skin. At present, we are doing more T-shirts.

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Reporter: this time, UNIQLO is also working with fashion icon Ines de la Fressange to launch /strong < a href= "http://www.91se91.com/pioneer/" _xhe_href= "P". "How does it feel to cooperate with Paris"? What inspiration do you have to each other? < strong >

< p > < strong > L: < /strong > Ines was very famous in 80s. It is Mousika in the eyes of all designers.

She not only excellently deducts the dress itself, but also perfectly interprets the connotation of design, with her own mind and soul in it.

The first time I saw her, she was wearing a T-shirt bought in India, PRADA clothes outside, and UNIQLO jeans on the bottom.

In her opinion, every dress has its own characteristics. She knows how to wear it, but also selects something.

Conversely, UNIQLO is a brand recognized by her.

Our cooperation with her is unique in the world, because we usually have more cooperation with designers, but this time Ines is a customer. As a supermodel, she is also a person who has a deep understanding of clothing.

Moreover, our understanding of clothing is quite consistent, and it also fits well in promoting comfort.

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Reporter: what have you learned from the experience of 27 years of working in Lssey Miyake for your work in the design director of UNIQLO? < /strong > /p > P. < strong >

< p > < strong > L > /strong > one is to fully possess such a a href= "http://www.91se91.com/pioneer/" _xhe_href= "http://www.91se91.com/pioneer/" > ability < /a >, not only to identify good things, but also to have their own filters and have their own explanations.

The second point is to extract good materials from materials, such as the new material AIRism we developed.

The third point is to do very, very many surveys, from which we slowly shape the design.

I learned more in Lssey Miyake, which may be the way of thinking, and the understanding of the nature of clothing, including the perception of material.

There is also a collection of talented people from all over the world. These artists, who usually have some communication, draw inspiration from music, architecture and art. When you integrate into good things in various fields, you will be able to build up the talents of the whole world.

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P: < strong > reporter: what changes have you made for UNIQLO since 2011 as director of design of UNIQLO? < /strong > /p >

< p > < strong > L > /strong > larger changes, one is clothing manufacturing itself, of course, it is also some education for R & D department: first, do research, then design.

UNIQLO emphasized the single product before, and now slowly emphasized the combination to tell customers how to match it.

Another important change is color. We emphasize that "suit life", which colors are suitable and which may not be suitable. This part has also made many improvements.

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< p > < strong > reporter: what are the future designs for UNIQLO? Can you tell us in advance? < /strong > /p >

< p > < strong > L: < /strong > we still need to emphasize LifeWear, it is a brand new a href= http://www.91se91.com/pioneer/, _xhe_href=, http://www.91se91.com/pioneer/, and category < /a >. Since the birth of fashion, there is no such a saying: before everyone, the definition of clothing is sportswear and casual wear.

We are unprecedented.

But LifeWear is very, very deeply integrated into your life. It's not just good-looking, it's changing the way you dress.

For example, we have to wear many layers, and now the two floor is good, which changes the concept of "very bloated winter".

We are working in this direction in terms of functionality and fashion.

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P: < strong > reporter: what kind of fabric and style do you prefer for your own dress? What's your favorite UNIQLO single product? < /strong > /p >

< p > < strong > L: < /strong > single item, I absolutely recommend LINEN, suitable for summer wear, and both men and women can wear.

If you can fully understand this series of products, you can do a lot of < a href= "http://www.91se91.com/pioneer/" _xhe_href= "http://www.91se91.com/pioneer/" > collocation < /a >.

For example, girls can wear skirts or trousers.

I prefer to wear JEANS myself, such as this one I wear now.

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