Fashion Designer Guo Pei: The First Way To Eat Crab

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< p > not to take part in a competition to take a place, you are a famous teacher. If you really want to become a famous teacher, you must have accumulated at a certain age.

Life has three ten years, the first ten years must be solid accumulation, second ten years is the practice, third ten years is the ability to show their ability, will get more profound social recognition, in order to become a teacher to become a family.

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< p > Guo Pei, the first generation of fashion designer in China, is also the earliest fashion designer in China, < a href= "http://sjfzxm.com/news/index_c.asp" > advanced customization < /a >.

She has made many gowns for many people who attend important occasions. More than 90% of the Spring Festival Gala comes from her workshop.

She is the designer of the Performing Arts celebrities, the designer of the Beijing Olympic Games award dress, the great Chinese costume designer in the eyes of foreign media, and the head of China's advanced custom factory. She has been pursuing the dream and perfection for more than ten years.

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< p > in the 80s of last century, Guo Pei became the first student of costume design in China. At that time, this profession was considered to be a tailor, and also made Guo Pei's neighbors feel puzzled.

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Reporter: How did you feel when you heard this sentence? How did you convince yourself and your parents to take a firm road? < /strong > /p > P strong.

< p > > a href= "http://sjfzxm.com/news/index_c.asp" > Guo Pei < /a >: actually, there was no feeling at that time, though I could not understand it, but I knew it was my favorite.

I am very clear that this is not so simple as a tailor. It is related to art and has room for creation.

No matter what others think, I am very firm in heart, because I have reached the age of thinking, and parents and elders can not completely control their children's thinking.

My parents said so to me at that time, I don't know how this major is, what will happen after you learn this major, but our only requirement is that once you choose, you can't change it.

I said I could do that.

So my mom said you were sure you could do it, and we wouldn't stop you.

You choose to stick to it, and then I will take this sentence, and I will never change it for the rest of my life.

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< p > < strong > reporter: as the first student of fashion design in China, he was the first to eat crab.

I think you were already a persistent, independent and bold girl, so now you can stick to your ideas and stick to your dreams, right? /strong < /p >

< p > Guo Pei: it is true that character decides everything.

Most of the time, I think it is the disposition that determines the choice.

And I am also a very firm person who will not change once he has made up his mind.

If you really decide, there is no other choice. You will not see the road of others wavering.

Some people will have the impulse to choose again when they see other people's way.

But I decided to take this road and I would just look at my feet and go my own way.

So I am a very firm person who will not waver easily.

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After P, Guo Pei became the chief designer of many famous a href= "http://sjfzxm.com/news/index_c.asp" > dress < /a > Company in Beijing, and created 390 thousand marketing success for Tianma clothing company.

Faced with this amazing number, she has no sense of pride. Instead, she calls it selling cabbage.

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< p > < strong > reporter: I believe many people are very interested in this 390 thousand piece. Can you talk about the experience of this experience? < /strong > /p >

< p > Guo Pei: at that time, I was a garment designer, proving that the designer's achievement is the designer's performance. Everything is around the market, as long as clothes are sold well.

As long as clothes sell well, you get recognition.

At that time, my designs were very popular, and I could sell tens of thousands of pieces in one day.

Maybe this is not a big figure now, but it was very difficult at that time.

Tianma clothing company was the top ten in the country, and it was the first second, and I won seven consecutive years of International Gold Award.

This international gold award is not the same as it is now. It is not looking at the originality of your design, it is looking at sales.

Whoever designs sells well will take the first place.

It was a good time, and I also accumulated a lot of experience and foundation.

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< p > < strong > reporter: actually many designers focus on the design itself and are not very good at market operation.

For example, there are many designer brand shops that survive very hard now. Some designers are almost using the money that they work for others to raise their brand.

Design is inseparable from the market. Do you have any good suggestions for a designer to do a good job in the market? < /strong > < /p >

< p > Guo Pei: actually everyone has his own way, and mine is not necessarily the best.

But survival in the market is the most basic, because you can't live without doing well.

If any designer wants to create his own brand, he must first do a good job of the market, first let himself live, then you can make his own design, and your space is free enough.

Therefore, the market is a fundamental issue. Fashion design is a virtual industry.

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< p > "if you change one pocket of the dress into two pockets, the two pocket can be sold into four pockets, so it is easy to design.

I remember a year when big family loved to wear yellow clothes, and people in the streets were like wasps.

Designers are very easy to survive! "Guo Pei, who has many years of experience in garment design, seems to have been able to cope with the test of the market.

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< p > < strong > reporter: "designers are very easy to survive" will surely touch many designers' feelings.

Because we all know that designers are not difficult to survive, but designers who stick to artistic dreams are not easy.

What do you think of the relationship between "artistic dream" and "market value"? < /strong > < /p >

< p > Guo Pei: many people think that < a href= "http://sjfzxm.com/news/index_c.asp" > designer < /a > is sensibility, but actually I don't think so. A truly good designer and successful designer are both perceptual and rational.

In fact, it is to find a way to coexist between sensibility and reason.

Of course, everyone's method is different. In fact, it is the right leg to stride across the left leg, and a person's balance is good, whether it is sunny Avenue or single log bridge, or even a wire rope, he has no problem.

In fact, it is his balance, everything is like this.

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P: < strong > reporter: young designers who just stepped out of the ivory tower are particularly puzzled by the problems of "art", "market" and "becoming famous". Do you think they should seek a balance between art and market? How should we view the famous designer's way? < /strong > /p >

< p > Guo Pei: when a person grows up, he has to go through primary schools and universities. This is the life process he has to experience.

So the most important thing for newly graduated designers is initial accumulation.

Life has three ten years, not to take part in a competition to take a place, you are a famous teacher. If you really want to become a famous teacher, you must have accumulated at a certain age.

Armani once said that there is no young master.

The three ten years, the first ten years must be solid accumulation, second ten years is the practice, third ten years is the time to show their ability, will get more profound recognition of society, in order to become a teacher to become a family.

Maybe you really have to walk thirty years before you become a master.

No designer can rush to fame. This is not what he should think. He should do his best.

If you do not have this content, you will not be able to talk about anything. Your so-called temporary fame is illusory.

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< p > long ago, Guo Pei discovered that Chinese girls had a very pale understanding of dresses.

How to inherit the Chinese marriage culture through the wedding dress? How can we let the world know the Chinese wedding dress just like the kimono is praised by the people of the world.

Guo Pei began to ponder over these problems in his mind.

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< p > < strong > reporter: "the perfect interpretation of < a href=" http://sjfzxm.com/news/index_c.asp > China's wedding dress < /a > brings us a lot of visual shock and amazing beauty.

How can we find out the answer to the two questions of "how to inherit the Chinese marriage culture through marriage and how to let the world know China's wedding dress"? < /strong > < /p >

< p > Guo Pei: I feel that I have always known the answer and have been steadfast in answering it with action.

Marriage is the most important etiquette of a nation. It is not only related to the establishment of a small family, but also related to the establishment and growth of a nation and a nation.

Therefore, the wedding is a manifestation of a nation, a country, all aspects, not just culture, in clothing, etiquette, and even catering, music and so on, it is presenting a nation's most excellent and the most extreme things.

So if you go to a country and you attend a wedding, you will have a deep understanding of the nation's culture.

So for me, in my career, the most important thing is to get married.

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< p > I think you only need to use the most beautiful design, actually this is the most beautiful language the best way of expression.

As long as you design well and you express well, you will attract the attention of the whole world.

My wedding dress went to many places. The United States, Switzerland, Singapore, Japan and so on, every place has been recognized and praised.

You can see a kind of respect in their eyes.

Because its beauty expresses all this and attracts all of this.

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P: < strong > reporter: an industry insider once said that the difficulty of entering the international market of China's a href= "http://sjfzxm.com/news/index_s.asp" brand "/a" is that the cultural output is not enough and there is no pricing power.

What do you think of it? < /strong > < /p >

< p > Guo Pei: I think content is the most important.

The key to international difficulty lies in the fact that he does not do things well. This is not form.

No matter how well you do the form, how you use it, how you pack it, how much you spend, and temporarily export it is not a long way to go.

The most important thing is that what you do is really content and is really good enough.

You must be linked to the times instead of copying the ancestral things and staying in the grave of history.

It's useless for you to export these things. Foreigners do not understand that he does not accept it because it is derailed by the times.

Our generation must link up the past and the future, combine the glorious culture of history with your current ideas, concepts and lives, create the beauty of the moment and represent the beauty of this nation.

At this time, if you export, people can see and understand, they can recognize your things.

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