Exclusive Interview: Fashion Industry Pioneer Model "Xia Hua"

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< p > < a href= > http://sjfzxm.com/news/index_s.asp > the Sixth China corporate social responsibility summit < /a > and the third white paper on Chinese corporate social responsibility report was held in Beijing.

According to an interview with reporters, "a href=" http://sjfzxm.com/news/index_s.asp "Xia Hua /a", as the representative of the fashion industry, it is the first social responsibility to be a pioneer in this industry.

"Yi Wen, as the pioneer of Chinese brand, is a" clothing and heating "role.

The most important thing is how to make our upstream and downstream enterprises survive. "

In her view, it is a unique way to fulfill the social responsibility of a href= "http://sjfzxm.com/news/index_s.asp" and "http://sjfzxm.com/news/index_s.asp group".

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< p > Yiwen group Xia Hua is a pioneer in fashion industry. Its social responsibility is less than /p.

< p > < strong > reporter: Hello, Xia general. Welcome to our guest interview.

Please briefly introduce the work done by your enterprise in 2013 to fulfill the < a href= "http://sjfzxm.com/news/index_s.asp" > social responsibility < /a > < /strong > /p >

< p > Xia Hua: Hello.

Because I think the ultimate mission and goal of an enterprise is the social responsibility he can assume and the role model he plays in this industry.

As a representative of the fashion industry, or a pioneer of fashion industry and Chinese brand, we have been performing social responsibilities in a unique way these years.

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< p > the first social responsibility of an enterprise is to really do your pioneering and exemplary role in this industry.

I believe that the Chinese brand is ushering in a consumption revolution, which is brought about by the change of consumption behavior of all Chinese consumers.

In such a consumption revolution, the spirit of Chinese brand innovation is needed. He can not only promote his own development, but also a core part of the social responsibility of fashion enterprises.

In the past, people said that when a crisis comes, they need to hug and warm up.

Yi Wen, as the pioneer of Chinese brand, is a "clothing and heating" role.

The most important thing is how to make our upstream and downstream businesses survive.

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< p > Yi Wen now has thousands of partners and upstream and downstream suppliers, and 140 are international suppliers, which basically maintained steady growth in 20 years.

And domestic suppliers every year have a large number of upstream enterprises to "die".

Whether these changes are caused by changes in the RMB exchange rate or the increase in labor costs of suppliers of auxiliary materials and raw materials, a number of enterprises are hard to survive every year.

So, in 2013, we implemented a real "upper garment and heating" plan. We really realized that all of our upstream and downstream suppliers can get advance payment in advance when they are in trouble, and they can really stabilize the order of enterprises, and they can form a very good industrial chain together with them.

In this industry chain, I think the brand is a bridge and the role of grafting.

Only if the brand is well done and live well can your upstream suppliers live well.

Only the brand thinks for them, all suppliers will have their future in the future.

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< p > in fact, Chinese enterprises have gone to a city interchange from the expressway. In this process, the most important thing is how you exercise your respective mission.

Not only speed but also direction.

I think this is a fashion enterprise's social responsibility.

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Besides P, 2013, Yi has done many more meaningful things.

For example, the Ya'an earthquake, we not only donated 2 million of our own clothing, but our volunteer team first drove the clothing truck into Ya'an, because many people did not get dressed in the morning earthquake. The weather was very cold. After the volunteers went, they sent everyone a suit.

We organized a reward show with the Chinese Entrepreneur Club, with donations reaching more than 100 million.

A corporate social responsibility is not only a social responsibility within the industry, but also a more caring activity that we can really allow our employees to participate in.

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Reporter: you mentioned the situation of the Chinese economy just now. The clothing industry may also face some problems of high inventory and loss. What is the future of the garment industry in the absence of power in the garment industry? < /strong > < p > strong.

< p > Xia Hua: I think there is a real development breakthrough in the future. Just like today, some media are reporting that the real mobile O2O of Yi Wen has overturned the traditional industry mode.

I think, perhaps in recent years, the entire electricity supplier has made the garment industry face a lot of impact.

However, for example, the problem of inventory handling is a very important job that the garment industry must solve in the development process.

How we think about solving inventory is not the most important problem, but to consider innovation.

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< p > > a href= "http://sjfzxm.com/news/index_s.asp" > wardrobe < /a > opened a skylight. We started the "clothing housekeeper" 8 years ago and became the solution of clothing, so that all customers can get your best solution through the Internet, and even the different cities in the city can get better housekeeping services.

At this point, when we are in a bad situation in this brand revolution and in line, it is a very important factor in the growth of Yiwen's counter trend.

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< p > < strong > reporter: what do you think is the key point of the pformation and upgrading of Yi Wen in the future? < /strong > /p >

< p > Xia Hua: Yi Wen's future < a href= "http://sjfzxm.com/news/index_s.asp" > pformation < /a > and upgrading are three important things.

These three stride, first from clothing products to < a href= "http://sjfzxm.com/news/index_s.asp" > clothing < /a > solution.

The second is from the traditional line sales mode to a real O2O mode.

Third, the real let Yi Wen from a Chinese brand into the world recognized international brand.

This is an important factor in the pformation and upgrading of Yiwen.

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