Interview With Fashion Designer Huang Yubing: Chinese Elements Are Valued

< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201402/10/20140210103310_sj.JPG "/" < > > "

< < p > > in the 2013 second Zhejiang href= http://sjfzxm.com/news/index_p.asp http://sjfzxm.com/news/index_p.asp top ten fashion designer < /a > finals, which ended not long ago, a group of autumn and winter women's costume design works integrating the beauty of ecology, through the texture blending and decoration of the material, and partially blending the elegant figure of the traditional cheongsam, with the split design of the flow curve and the natural and smart colors, stand out from the 19 final works.

Today, the guests we invited were the a href= "http://sjfzxm.com/news/index_p.asp" > Huang Yu < /a > "ice teacher" by virtue of this group of < a href= "http://sjfzxm.com/news/index_p.asp" > Jiangnan Water impression < /a > "Zhejiang top ten fashion designers".

< /p >

Reporter: Mrs. Huang, first of all, congratulations on your "a href=" http://sjfzxm.com/news/index_p.asp "Zhejiang top ten fashion designer < /a >". What do you think of this award? Can you share your feelings with us? < / strong > /p > P, strong.

< p > teacher Huang: I am very glad to accept your interview. This competition has been attached great importance to by the government departments. There are many competitions and lots of entries. It is a great honor for me to win this award. It is also a great affirmation for my major and an important incentive for self development.

At the same time, I would like to thank the recommendation of the Association for giving me such an opportunity to show.

< /p >

< p > this evaluation is divided into two parts: static display and dynamic display. In the preliminaries, we first plan for the whole brand and compete in the form of brand album.

In this process, I interact with each other's outstanding designers, learn from each other, and feel the design state of each other. I think this is a great thing.

< /p >

After P, I will cherish this honor, take a higher responsibility in the professional field, and make the clothing creativity and creation more meaningful and valuable. I hope that I can play a leading role in the field of industry in the future.

< /p >

< p > < strong > reporter: I wish you a greater success in the future. Your award-winning Jiangnan Water impression is a visual impression of clothing under the Oriental philosophy concept. Can you talk to us about the inspiration and creative ideas of this series of works? < /strong > /p >

< p > Mr. Huang: my design works, including some works in the past, all focus on conveying my regional culture to everyone.

In the "Jiangnan Water impression" series, I am more concerned about the water culture elements of Hangzhou, or the elements of water culture in Zhejiang, and around the whole Hangzhou concept of water system, including West Lake's water, Qianjiang tide, Tianmu Mountain spring water, and so on.

I love the impression of water very much, and its curvilinear motion coincides with the current fashion concept.

Because of depression, people's emotions are sometimes too intense and too clash, and the flow of water can often relieve people's minds.

< /p >

< p > in the expression of works, I consciously link the flowing line of water with the function of clothing, so that the line of clothing can be integrated into the sense of motion of the curve. At the same time, the graceful and flexible visual mechanism of the Yangtze River is integrated into the decoration of clothing, such as the material mechanism of clothing, the curve mechanism of fur, and the sense of line and curve after silk silk pressing to reflect my inspiration.

All these romantic aesthetical visual impressions have been interpreted in my dress design. I also hope to show you the calm and relaxed mental state that I want to express.

< /p >

Reporter: Mrs. Huang, this group of your works combines the elements of Chinese traditional < a href= "http://sjfzxm.com/news/index_p.asp > Qipao" /a ". In our fashion industry, I often see our Chinese a href=" http://sjfzxm.com/news/ index_p.asp "> element /a > more and more domestic and foreign designers used in the works. Then how do you view the bloom of Oriental dress culture on the international stage? < p > strong

< p > Mr. Huang: I am very concerned about the spread of Chinese culture in the fashion industry.

Fashion has always been considered as the western form of dress since its origin. It has been widely concerned, including what people wear nowadays and Western style clothing.

But Oriental people, especially Chinese, are very different from westerners in our cultural feelings and way of thinking. So I think we should have our own spiritual culture in clothing.

< /p >

< p > many of our designers do not pay attention to the differences between Chinese culture and Western culture, but simply imitate the Western clothing structure. The final design of clothing is not so harmonious in eastern people.

For example, the Oriental facial features are relatively gentle, not as solid as Westerners, so the choice of design elements can not be too strong, but should be gentle and delicate, and form a subtle integration with the Oriental soft form.

Western clothing has a strong sense of form. People will pay more attention to clothing rather than people's impression.

< /p >

< p > in recent years, with the change of Chinese concept of clothing consumption, many Western designers will use some Oriental concepts in design to cater to the needs of Chinese consumers, but they often use "form" instead of "God".

That is to say, they only used Chinese traditional symbols, such as Chinese buckle and Chinese dragon pattern totem, but they did not realize the deep meaning of these symbols, such as dragon pattern totem, which is generally a symbol of emperors, symbolizing nobility and authority.

If we can not understand the symbolic meaning behind these symbols, they simply will be used, and sometimes they will lead to jokes.

For example, some people print some Chinese characters on clothing, but those characters are not beautiful. Such works have no commercial value in the market.

< /p >

< p > I hope that Chinese design will go to international, and hope that more a href= "http://sjfzxm.com/news/index_p.asp" and designer /a can show the true oriental charm to the world.

China is a very delicate, romantic and mysterious country. It has a very rich cultural background and exquisite handicraft. It has been shown in all the costumes of the past dynasties.

Some of our designers have realized the charm of Oriental dress, and are conscientiously carrying on this culture. But Oriental dress culture is extensive and profound. We need to inherit all aspects, especially our fine ideas, gentle philosophy, and the subtle beauty and mysterious and elegant feelings of Oriental people. I hope more designers will bring Oriental dress culture to the world together.

{page_break} < /p >

< p > < strong > reporter: indeed, the Oriental dress is not a simple Chinese symbol, but a national temperament with deep historical and cultural details.

Teacher Huang, you have repeatedly stressed the importance of culture. So, as a designer, how can we use design language to express our cultural aspirations? < /strong > < /p >

< p > teacher Huang: I think designers should not only focus on the development and change of the garment industry, but also communicate with Chinese traditional culture industry.

China's intangible cultural heritage is very rich, such as embroidery, paper-cut culture, folk culture, etc., we should all involve.

This year there is a competition for the dress design competition of the She nationality. I think this activity is very good. It excavated the cultural elements of ethnic minorities and made it into the costumes.

< /p >

Besides, P also requires designers to communicate with wider and wider art fields.

Karl Lagerfeld, Chanel's design director, not only focuses on dress design, but also has excellent talent and creativity in photography, architectural design and environmental space design.

At the same time, he also chaired a number of brands, each brand has its own unique artistic style.

We can see that although his age is very large, all his design works are always full of vitality like newborns, almost leading all young people to follow his fashion together.

Including Ou Weiwen, the Hong Kong Polytech University, Wu Haiyan, The China Academy of Art, and Zhang Zhaoda, who are deeply influenced by me, they are not only fashion designers, but also a comprehensive artist.

Only with a strong foundation and comprehensive training can we create great works of art.

< /p >

Before P, Hangzhou ushered in the "a href=" http://sjfzxm.com/news/index_p.asp "Dunhuang culture and art exhibition < /a >. These art categories are actually interlinked with fashion design. Our costume design industry can take this opportunity to promote the related clothing creative activities.

Clothing is not only a decorative impression, but also a cultural sustenance. First of all, designers must have such awareness to enhance the clothing value of the whole country and the nation and the thickness of dress art.

< /p >

P: < strong > reporter: in recent years, China's economic development is very fast. This gives local designers the opportunity to display their talents, but the entry of foreign design forces brings new challenges.

What do you think of the current design environment in China? < /strong > < /p >

< p > Mr. Huang: I think the design environment is getting better and better.

With the increase of economic income, people have higher demand for clothing and stronger purchasing power.

Although there are many foreign design forces pouring into China in the process, the intensification of competition often promotes the rapid development of the industry.

We can see that in the past two years, there are many local original design power buyers' shops are gradually rising. This is a very good sign that in this era, Oriental dress culture will be more and more supported, and there will be more room for development. We are ushering in a very dynamic era.

< /p >

< p > of course, while we are taking this opportunity to learn from foreign designers, we must not throw away our identity and not forget to excavate Chinese dress experience and ideas.

We want to go to the international arena, but in fact, as long as our works can satisfy the Chinese people's clothing, we already have a good market.

There are so many people in China, people have a lot of desire to dress, and designers should investigate the needs of the Chinese people at the time. There are still many places to be perfected.

For example, we say that the uniforms of countries such as Korea and Japan are very beautiful, and our domestic uniforms only meet the basic functional requirements of administration and protection, and have not yet risen to the concept of clothing aesthetic.

So Chinese designers still have a lot of things to do, and our government departments still have a lot of things to do.

< /p >

< p > sometimes, the impression of clothing is like a card in our country. When people come to our country, in the various occasions such as train station, subway and so on, the clothes that are most often exposed to workers are the first impression that we have brought to people from all over the world.

So sometimes we should respect the idea of artists instead of simply implementing them in an administrative way. This is also to speed up the impression of China's clothing culture to the world.

< /p >

Reporter: Mrs. Huang, you are not only a designer, but also a professor of fashion design department of Wenhua College of Zhejiang agriculture and Forestry University. Can you talk about your view on the current fashion design education? < /strong > /p > P.

< p > teacher Huang: with the development of the industry and the continuous updating of science and technology, the current clothing art education has been unable to keep pace with the times. We are aware of these problems. For example, the clothing machinery and equipment in many colleges and universities do not match the development requirements of the market now.

So in recent years, we have been emphasizing the docking and cooperation between enterprises and institutions, and introducing more modes of production, learning and research, including teachers in Colleges and universities should be more active in the forefront of enterprises, and deepen exchanges with various industries.

Only in this way can we bring new ideas to students and cultivate more suitable and qualified talents for the sustainable development of the garment industry.

< /p >

< p > our Zhejiang agriculture and Forestry University has launched an education and training mode supporting entrepreneurial talents, encouraging students to start their own businesses, encouraging students to participate in social practice, and requiring students to learn not only to stay in schools, but also closely related to society.

Our teachers and students will form entrepreneurial and creative teams to create a good environment and expect more new models in our education.

I believe that as long as we go together to implement and optimize these educational models, forming a benign process is a very good sign for our clothing education.

< /p >

< p > strong > reporter: what are your suggestions and expectations for the students we are studying now? < /strong > /p >

< p > teacher Huang: I think students who study fashion major must have great enthusiasm and dedication to their majors.

Clothing is not a simple painting creativity, it is produced by stitches. It needs a very delicate mind and a very careful attitude towards craft. So too impetuous character, or just because of a moment's preferences, is not very suitable for clothing design.

< /p >

Besides P, designers also need lifelong learning attitude.

Clothing is an industry that is always changing, always full of creativity, and always has new pursuits. However, at the same time of change, it still has to inherit the original cultural form of clothing, which requires designers to focus on themselves, pay attention to the society, pay attention to politics and pay attention to the relationship between people.

Fashion design is the art of human beings. It can not be simply understood, but should be kept on learning.

< /p >

< p > Third, have a good sense of teamwork.

Clothing is not something that a person can accomplish. It needs a team and an industry to cooperate with each other, so as to achieve great energy. If we only have a smattering of knowledge to blindly engage in this industry, we will often bring a lot of waste.

For example, many enterprises have generated a large number of stocks, and some small workshops broke out because of a temporary relationship. But they did not pay attention to the cultural connotation and brand uniqueness of the clothing brand, and did not pay attention to the needs of the consumer group, which made the subsequent development of the brand meet bottlenecks and difficulties.

< /p >

Reporter: Thank you very much for Huang's experience with us today in the field of < a href= "http://sjfzxm.com/news/index_p.asp" > dress design < /a >, and also wish you can continue to bring us the impressive design works like "Jiangnan Water impression"! < /strong > /p > P strong.

< p > teacher Huang: Thank you! < /p >