Luxury 9 "Behind The Scenes" Story Exposes High Prices, Thanks To The Rich And Rich Class.
< p > > International a > luxury goods < /a > has been prevalent in China for many years. Perhaps you also know that most of the world's luxury goods are made in China, such as Prada, Fendi and so on, which are returned to foreign companies after finished products processing in China. After a > packaging "/a", they are sold to the whole world. Such a toss, the price has increased sharply. There are definitely tens of times that they want to know the story behind the scenes. Let's have a look. < /p >
< p > < strong > 1, where is the difference between China and abroad? < /strong > /p >
< p > many international brands, < a > clothing < /a >, the quality of domestic sales and foreign sales is different. The products exported are basically imported, while domestic products are basically purchased domestically. So you will find that the same brand will not be unsightly washed in the United States several times, but it is very ugly to buy it one or two times in the country. This is the difference between the material of the clothes. < /p >
< p > < strong > 2. The foundries are mostly concentrated in Dongguan and other places < /strong > /p >
The Chinese factories of P luxury goods in Europe and America are mainly concentrated in Dongguan and other places, but the scale is not large. Many factories in Shenzhen, Wenzhou, Hangzhou and other places are producing OEM for these international luxury brands. They are large or small, or direct orders or "two orders", or produce finished products or only do a certain process. But without doubt, they produce genuine products. If New York's old luxury brand Ralph Lauren to Guangdong Dongguan Lutai group's POLO serial OEM orders can reach hundreds of millions of yuan a year. < /p >
< p > "there are many things that are inconvenient to say because there is no need to tear the paper. It is a common fact that consumers should not be too concerned. " Lian Tai's director has said so. < /p >
< p > < strong > 3, < a > Prada < /a > 80% process outsourcing < /strong > /p >
< p > 2011, Italy luxury brand Prada broke the news that it will share with another venture capital fund IDG, Prada's China luggage and foundry enterprise "leather goods", subscribe about 20% of its proposed shares respectively. This is equivalent to indirectly recognizing the fact that Prada has a foundry factory in the mainland of China. The leather product was founded in Hongkong in 1968, and has many 44 European and American luxury brand foundry. It has a low profile and is not known to the outside world. It has been working with the largest customer Coach for 13 years, and Coach has reached 500 factories in China. < /p >
< p > < strong > 4, < a href= > http://sjfzxm.com/news/index_p.asp > Coach < /a > the first to start in China made < /strong > /p >
< p > 1996, Lew Frankfort took the position of CEO, took over Coach and began to print "a href=" http://sjfzxm.com/news/index_p.asp "made in China < /a >". < /p >
"P 2006", Ian Bickley, President and chief executive of Coach, said in an interview with reporters: "we manufacture in China, and send a Italy leather craftsman team to teach Chinese workers. China's manufacturing process has reached the level of quality." < /p >
< p > < strong > 5, Burberry moving factory China < /strong > /p >
< p > Burberry shut down Welsh's factory in Britain in 2007 and moved to China. The "British luxury brand" moved the production line to Shenzhen, Guangdong, China's mainland. According to reports, Burberry produces a turnout sweater priced at 60 pounds in China, and the cost can be reduced from 11 to 4 pounds. < /p >
< p > < strong > 6, Armani has set up a second line production line in China, < /strong > /p >
< p > Beijing Huamao center, a > Armani < /a > (Giorgio Armani), the store manager has said that Armani has other brands in China or in China, such as Emporio Arman, Armani, and so on. "The production area may be in Wenzhou, Suzhou and other places, but we do not know much about the specific circumstances. We have to ask the producers." It is reported that a few years ago, Armani has chosen several generations of businesses in Dongguan and Zhongshan to produce their products. < /p >
The salesperson of "P > Armani Collezioni in Holiday Plaza in Yitian, Shenzhen, also said that the origin of Armani was in over ten countries. The design was completed in Italy, where the source of raw materials varied, and processing was completed in China. < /p >
< p > > strong > 7, Zegna's fabric comes from Zhejiang < /strong > /p >
< p > Ermenegildo Zegna, which started with top fabrics, has also said that Zhejiang is an important producer of the brand clothing and high-grade fabrics. < /p >
< p > < strong > 8, Ralph Lauren from China > /strong > /p >
Less than P, most of the Ralph Lauren products are produced in China, and the annual orders can reach hundreds of millions of yuan. < /p >
< p > < strong > 9, < a href= > http://sjfzxm.com/news/index_p.asp > > /a > > sharing a workshop with /strong, < /strong > /p >
< p > "I understand the production cost of LV, it is really that much. If you go to the Chinese manufacturing base workshop in Jiangsu and Zhejiang and Yangtze River Delta, you will feel very hopeless. Because this is the product of all customers, there are some luxury brands, which are all the same fabrics, the same cotton, the same workshop, the same workers. Vintage CEO Chen has said that in terms of cost, < a > LV < /a "is almost the same as any customer. The reason why the price is high is that there are a group of rich people in emerging markets. < /p >
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