Zheng Xiaocong: It'S More Challenging To Build Its Own Brand.

With the remaining money, he went on to start his first real business in life: using the Internet to manage the concept of creativity, < a target= "_blank" href= "http://www.91se91.com/" > dress < /a >.

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"P >" Zheng Xiaocong, sitting in front of the reporter, is slightly astringent, giving his first impression, like a college student who has just graduated.

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< p > in fact, since he started his business in 2009, he has been on the Internet for nearly five years. His current status is the general manager of an electric power operation company with rich practical experience.

Over the past few years, he has brought Patty (Ebadi) and a series of offline brands to the Internet, and has opened up a new chapter in the operation of electronic commerce for those brand owners who started in traditional sales channels without any electricity supplier genes, thus gaining fame in the industry.

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< p > < strong > electric business coach started < /strong > < /p >

Zheng Xiaocong, who has worked for only five years, has fallen off a lot despite the rain. However, these stories are somewhat insignificant for Tencent, Alibaba and Jingdong big ships that have encountered countless waves of crisis.

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< p > however, even if the story does not contain a semi legendary legend, it can be duplicated.

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< p > summer 2009, Zheng Xiaocong, who had just said goodbye to the university campus, did not go to the civil service like any other student in the class, or went to a foreign company to find a bright job. Instead, he took 80 thousand yuan from his family and hit the stock market at the same time.

For many young people who have dreams of making money, stock is obviously the most operable investment tool.

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Zheng Xiaocong, who rushing into P, did not meet the legendary Bull Stock.

According to his own words, he has not realized what happened, and his share capital has evaporated 50%. < /p >

< p > speculation did not help Zheng Xiaocong realize his dream of getting rich overnight, but it made him understand that success needs to be replaced by down-to-earth.

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With the rest of his money, he went on to start his first real business in life: Using P to manage creative concept clothes.

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< p > "this is an exorbitant job."

Zheng Xiaocong recalls proudly to the Nanfang Daily reporter that a T-shirt with a cost of only more than 20 yuan can be sold to fans of more than 100 fans after they print the Q star pattern.

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< p > the most common problem is that although the money of the fans is good, the people who can enter his target consumer group here are very limited.

When the shop is opened, no matter how Zheng Xiaocong optimizes the business operation method, the customers who browse the merchandise on his web page do not break through the 300 traffic volume, and fewer people intend to place orders.

Although there are two thousand or three thousand yuan a day's income, but slowly, such performance is far from meeting Zheng Xiaocong's expectations.

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< p > "this industry is too small to make money, but there is no future.

I'm not 25 years old. I don't want to be like that.

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At the beginning of 2012, Zheng Xiaocong finally decided to change his life for more than a year. P

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< p > he entered a small company specializing in the operation of e-commerce.

The operation of the electricity supplier is a new industry generation emerging in the Internet era. In other words, it is to help some entities that do not have the experience of selling internet sales to carry out e-commerce business on the platform of Tmall, Yi Xun and other platforms.

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< p > when just entering, the base salary is only 3800 yuan, but Zheng Xiaocong, who has just contacted this business, has the incomparable enthusiasm and momentum of other colleagues, plus the experience and entrepreneurial attitude accumulated by the previous year and a half, and after his own exploration and summarization, he soon got more than half of the business in this industry.

From a small operation Commissioner, I quickly participated in the operation of the entire company.

I think I can do better.

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< p > is also the company, so that Zheng Xiaocong quickly master the whole set of business operation methods.

At the end of August 2012, Zheng Xiaocong formally established his first company.

The main business is the operator who has just started the operation.

For him, another venture started.

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< p > < strong > operation from generation to brand > /strong > /p >

Zheng Xiaocong, who has just set up his own door, wrote down the principle for himself: first make money for the client, and then collect his money after the client has made money. P

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Such a business model, though P, is conducive to the rapid establishment of a trust relationship with customers. However, the drawback is to leave too many risks to ourselves.

Sure enough, a few months later, Zheng Xiaocong buried the list for the young.

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< p > "a shop opened by a customer is going to go bankrupt. After we took over a month, we could do hundreds of thousands of things."

Zheng Xiaocong recalled that, in accordance with the agreement, after the other party made money, in addition to paying 20 thousand yuan of service fees, it must also pay the royalty in proportion to 10%.

Who knows, after the customer has cleared the goods, he will run away when he receives the money.

Because all the revenue is directly to the customer account, do not need to go through the business, so Zheng Xiaocong simply can not take measures to eliminate risks.

Because the strength of their company is too small, and the cost of safeguarding rights is too high, it can only end up in the end.

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"P > such a deficit after eating several times, Zheng Xiaocong" learn from pain "and decided to readjust his business mode.

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< p > from March 2013, he developed a mode of apportionment of operating costs with customers, that is, the customer is responsible for inventory, products, the company is responsible for service and promotion, and the expenses arising from the operation of the network business are apportioned according to the agreement proportion.

This cooperation mode has really tied the brand operators and operators together, and has jointly eliminated the differences between the two sides.

At that time, this mode of cooperation was unique in the industry.

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After adjusting the business mode, Zheng Xiaocong gradually concentrated her service target into the female consumer industry, striving to be a professional operator of women's < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > a target= "_blank" href= "P /" > shoes > bag and cosmetics.

In his view, beauty makeup is one of the most difficult trades in Internet pactions, and is also his strongest item.

Because customers strongly demand experience for products, operators must accurately grasp the characteristics, functions and other relevant data of products in order to reduce paction costs and improve operational efficiency.

"Because it is very difficult to do this job well, it can better reflect our professionalism."

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The practice of < p > proves that Zheng Xiaocong's adjustment is entirely true.

In less than a year, he helped many traditional enterprises without any electricity supplier gene to open up quickly on the Internet.

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< p > "cooperation with Hongkong buddy is a very successful case."

Zheng Xiaocong said that in the female consumers, the shoes of Bao Di products have a very high reputation.

However, the sale of buddy has been running down the line.

Prior to that, the company has tried to self operated electricity supplier, but for various reasons, the development is not ideal.

Sales of its products are rising rapidly after hand in hand with Zheng Xiaocong's company.

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< p > at the same time, Zheng Xiaocong has also successfully operated several well-known women's bags and cosmetics brands.

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< p > "sometimes these success can also create an illusion for the business operators. They are too superstitious in their abilities.

The success of the online business is all attributed to the contribution of the operators.

Zheng Xiaocong made no secret that cooperation with many famous brands has made him realize that the success of the business is largely dependent on the customers' original product quality and brand influence.

The electricity supplier, after all, is just a kind of paction behavior, and in the paction behavior, the product is always the most important.

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"P" is precisely this perception, which prompted Zheng Xiaocong to start another pformation in his life.

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< p > "I once again changed because I met a very good concept and product.

In the cosmetics market, "no add" has always been the ultimate goal of most brands.

Now I have met the right people and the right products. Why not start immediately?

Over the past few years, the cost of electricity supplier operation has been rising step by step, and now the risk of private brand is great, especially for a new brand.

This time I did this project not only to earn money, but also to bring new consumption experience and beauty idea to the consumers I have been serving.

I believe I can overcome difficulties and make breakthroughs.

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< p > after intense preparations.

After the Spring Festival of 2014, Zheng Xiaocong's own brand Poemlives (poetry life) was formally launched.

It is no doubt a new challenge to run from behalf of customers to truly operate their own brands.

In his opinion, this is the time to really test his ability.

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