What Should We Pay Attention To When Choosing Women'S Clothing Brand Location?

The key point of location of < p > strong > women's clothing store is: the flow of mainstream people is consistent with brand positioning < /strong > < /p >

< p > the product positioning of women's clothing brand includes two aspects: style and price.

Such as leisure style low price, leisure style high price; fashion style price, fashion style, high price and so on.

Different product positioning determines the location of different customer groups, and the location of customers mainly includes age, income, education, occupation and so on.

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< p > < strong > the suitable site selection scheme for high-end women's clothing is < /strong > < /p >.

< p > high-end women's wear includes leisure style, high price brand, fashionable style, high price < a href= "http://www.91se91.com/business/" > brand < /a > and fashion.

Target customers are those with higher incomes.

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< p > < strong > high-grade women's clothing location suitable location is < /strong > < /p >.

< p > 1, < a href= "http://www.91se91.com/business/" > commercial < /a > Center (that is what we usually call "downtown"); < /p >

< p > 2, near the office building; < /p >

< p > 3, high-grade residential area, apartment Deshang; < /p >

< p > 4, 2 storeys or 3 storeys of large department stores.

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< p > < strong > low grade women's clothing suitable location plan < /strong > < /p >

< p > low class women's wear includes casual style, low price brand, fashion style low price brand and sportswear.

The target customers are students, those who have just joined the work and whose income is not high.

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< p > < strong > low-grade women's wear and sportswear suit the suitable location is < /strong > < /p >.

< p > 1, near the station (including railway station, coach station, passenger ferry terminal, bus starting point and terminal station); < /p >

< p > 2, school gate; < /p >

< p > 3, gate of large wholesale market; < /p >

< p > 4, 4 or more of a large department store.

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< p > < strong > the key point of the location of women's clothing store is two: using the "store Duo" effect < /strong > /p >

< p > women's clothing shop must take into account the consumption habits of women. Generally, women like to shop at the place where a href= "http://www.91se91.com/" target= "_blank" > dress > /a > shops.

Female consumers generally think that in addition to many styles, they can also sell goods at a price of three, and it is easier to start at a price.

Therefore, do not worry about the competition of the same industry. Once the shops are open, the aggregation effect will happen, and business will be easier than single handedly.

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