"Cowboy Prince" Deng Yijiang Creates The Brand Road

< p > it is Deng Yijiang, who has the reputation of "the prince of denim", who is at the helm of Guangzhou, a href= "http://www.91se91.com/" target= "_blank" > clothing /a > Co., Ltd., a famous cowboy brand with personalized customization and ODM service.

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< p > strong > brand positioning: tailored market for private tailors < /strong > /p >

Like P and other cowboy businesses in Xintang, Baihui clothing is also a substitute OEM at the very beginning.

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In P 1997, Deng Yijiang took over the cowboy clothing factory from his father with his dream of inheriting and interpreting cowboy romantic classics.

In the ten years to 2007, the export of denim garment exported by OEM was not small, but the profit was too low, and there was not enough market competitiveness in the international market.

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In order to find new breakthroughs, Deng Yijiang systematically combed the company's experience in research and development, design and production of jeans and denim since its inception for more than 20 years. Combined with the cowboy experience experienced by its trader for 10 years, it began to try to create the design style of Baihui clothing, and boldly introduced some top denim clothing "a href=" http://www.91se91.com/ "target=" _blank "," designer /a ", trying to provide customers with some fashionable and international fashionable styles.

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Bai Hui clothing, with its annual production capacity reaching nearly 2 million jeans, has won more and more famous international brands through its innovative design style and exquisite workmanship. So far, it has worked closely with nearly 10 brand denim operators from Europe and the United States to carry out high quality OEM and ODM services.

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< p > when working with a world-class cowboy dealer from Europe and the United States, Deng Yijiang found that the requirements of these brands to the products can be described simply as harsh.

For this reason, Deng Yijiang is wondering whether he can adopt the ODM service in the domestic market. < /p >

< p > Deng Yijiang found that China has a tradition of tailoring itself since ancient times. Moreover, when his father founded an enterprise, he used to go to a client's home to tailor for everyone.

But since the appearance of "ready to wear", the custom clothing has slowly faded away from people's vision.

However, as people's requirements for clothing evolve from the past warmth to the demand of fashion and individuality, customized clothing is once again popular among people.

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Inspired by this, Deng Yijiang soon put forward a new concept of "tailoring private consumers". In 2008, he launched personalized cowboy custom service in the domestic market and formed two legs with the ODM service in the international market.

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< p > < strong > enter the electricity supplier: O2O's fashion demeanor < /strong > /p >

< p > according to the introduction, customized garments are tailored and individually made garments for personalized service according to the individual circumstances of consumers.

It usually designs suits his personal fashion and clothing effect according to the consumers' physique, skin color, occupation, temperament, hobbies, and wearing occasions, highlighting the consumers' distinct "self" and "personality", so as to achieve a completely private experience.

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< p > facts have proved that the brand new positioning of Bai Hui garment is successful.

Deng Yijiang said that in the advanced garment customization business, the fabric of this type of consumers is becoming more and more upscale and more elaborate, but this kind of customization can also reflect the tailor-made fit and the most popular.

Such a consumer group is dominated by business owners, executives, a large number of fashionable young hosts and artists.

Over the past few years, there are more and more fashion celebrities to customize cowboys.

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< p > but the disadvantages of the traditional one to one customization are also beginning to appear: the quantity is not going to go up, the price is too high for most people to accept, and such customization is limited to the high-end consumer group.

Obviously, this is not Deng Yijiang's ultimate goal.

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Less than P, Deng Yijiang changed his mind again: to launch the general customizing service for the mass consumer, which also showed individuality. The target group aimed at young people pursuing fashion and personality.

And specially built the "young shop", an e-commerce website focused on personalized cowboy customization, using personalized online customization and offline shop image display O2O mode.

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< p > it is understood that as long as consumers can design or even imagine styles, or from magazines and TV shows, they can see their favorite styles of clothing, especially the styles of movie stars, while drawing on their styles, they can fully integrate into their own personalities and carry out innovative designs, and add some favorite personal adornment to some parts of clothing, including < a href= "http://www.91se91.com/" target= "_blank" > cloth "/a" selection, button style, detail design of clothes, etc. after fully communicating with designers, they can make one to one customization on the young shop network platform.

This has both the fun of DIY and the high level atmosphere, low-key luxury and connotations.

There are both celebrities and the embarrassment of "crash".

Therefore, after the Youth Shop launched the cowboy custom service, the cowboy came to the picture customization and the star same section custom is very popular.

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< p > in order to promote the brand of "young shop", Deng Yijiang went to battle in person, learning jumei.com CEO Chen ou to speak for himself.

And the use of fashionable micro-blog, WeChat for micro marketing From EMKT.com.cn promotion.

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< p > < strong > bend Overtaking: the introduction of well field business road < /strong > < /p >

< p > because the e-commerce mode is adopted to satisfy consumers' pursuit of fashion, the custom price of cowboy is lower than that of traditional shopping mall.

So the young shop cowboy custom service is welcomed by many performing stars, entrepreneurs, white-collar workers and college students.

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< p > 2012, just as the "young shop" became more and more popular, Deng Yijiang met Mr. Liang Boqiang, the founder of China's invisible champion and the founder of the mine business school, and specialized in learning Liang's "well field business road".

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< p > "when the factory is done, the smaller it is, the more extensive the platform is."

Deng Yijiang decided to change the situation again, and introduced the mine field business road, according to the essence of the mine field business road, started the "young shop" from the electronic commerce website to the electronic commerce platform, finally achieved a cowboy clothing e-commerce brand idea.

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< p > for this reason, Deng Yijiang first started the outside camp mode of the mine field business road -- giving up the idea of fighting alone and attracting more opinion leaders to join in, becoming a young shop franchisee.

And through the whole process to support these opinion leaders' zero threshold entrepreneurship, realize their dream of creating wealth.

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Under P online, young stores will focus their attention on more dynamic college students. They will attract college students to join them by organizing fashion design competitions in Colleges and universities.

As long as the college students who have the idea of fashion design can participate in the personalized cowboy customization of the young shop, they do not need to invest any capital to open a private shop on their own, and get a lot of profits from the pre-sale orders through their jeans designed to create a zero threshold business.

It is reported that in 2013, the first costume design competition was opened in Beijing Normal University, Zuhai, attracting nearly 1000 college students' enthusiastic participation.

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< p > at present, Deng Yijiang is embarking on the reform of the camp mode, starting from the sales company, and gradually deepening into the enterprise.

In particular, the manufacturing links will be realized in teams and units.

The whole company takes amoeba as the unit and realizes the pformation and upgrading of the enterprise through the system standards such as "unified brand, unified quality, unified distribution, unified procurement, unified financial support".

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< p > young shop is a lightweight business mode that combines e-commerce with traditional sales.

Deng Yijiang believes that the move will be an innovative model of the Xintang cowboy industry and even the Chinese cowboy industry. It will achieve overturn in the competitive cowboy industry and quickly become the goal of a lightweight fashion custom cowboy leader.

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< p > < strong > expert view < /strong > /p >

< p > thinking determines the way out and pattern determines the ending.

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Baihui clothing has achieved rapid and steady development through the customized mode of "small batch, quick turnover, and fashion catching up fashion". It can be said that the positioning of the customization mode is extremely precise, especially this year, "first lady" custom clothes detonated the originally silent clothing custom market, and the unexpected bloom of "China's advanced customization" made garment customization ushered in an unprecedented development opportunity.

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< p > under this favorable environment, Deng Yijiang focuses on young people, taking customization as the pivot, e-commerce as the platform, and zero threshold entrepreneurship as an opportunity to realize the traditional a href= "http://www.91se91.com/" target= "_blank" > dress < /a > the gorgeous turn of the enterprise to the e-business brand. This is a change of thinking and an upgrade of the mind.

Every change of thinking of Deng Yijiang has ushered in the leap development of the company. This time, the introduction of the mine field business road to overtake the pformation of the curve is a promising prospect.

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< p > but from the point of view of electronic commerce, Deng Yijiang still needs a lot of homework to improve: building an e-commerce platform is not just a website, it is simple to put the product up and join the staff. Behind this is the whole information system, customer service system and marketing system. These are huge projects.

Truly e-commerce platform also needs to consider how to make use of effective resources to combine various marketing resources, including platform building, brand packaging, promotion of diversification of channels, smooth and fast logistics and after-sales service.

These are questions that Deng Yijiang needs to think about next.

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