How To Create Wechat Subscriptions That Touch People'S Hearts

I think with P.

In this book, we should not regard it as purely a book about mobile phone application. In fact, it is also a book about mobile phone habits.

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< p > not everyone does app, but I believe many people use WeChat, and some friends also try to make WeChat subscriptions.

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< p > I will combine this book today to talk about the operation of WeChat subscription number.

I summed up as "two and two do not".

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< p > < strong > Two: < /strong > < /p >

< p > < strong > 1, give a reason < /strong > /p >

< p > I think the use of smart phones has this feeling, excited to download one after another application, but many applications have been used in just downloading, and then after a period of time, found that this application is not meaningful, and then uninstall.

Even the evaluation of this application is very high.

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< p > mentioned in the book, "users of the application are very fond of early adopters.

They download about 10 apps per month, but they are rarely used or used for long time after downloading.

Research shows that if a user starts an application more than 20 times, it will delete it.

Nearly 15% of the apps downloaded are on the phone for a week, and only 1/3 of the apps will be used for two months after the purchase. "

Basically, these 1/3 are paid.

The reason is not deleted because it is not willing to delete.

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< p > now many WeChat subscription numbers are the same. Each user sees a good share, may subscribe, watch for a few days, reduce interest points, and then the subscription number has been folded in all subscription space. Because the subscription number is too large, it is too lazy to read it. One day, it appears boring, one by one glance, disagreeable or updating the content is worthless, and naturally cancel the attention.

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< p > for mobile phone applications, the reason for users to use your application is "why to use". This is the only way to make your application touch the hearts of people.

Similarly, for the WeChat subscription number, you must give a reason for the consumer's mobile phone to stay. If you can't see it, if you can't touch the hearts of people, cancel the concern is the inevitable outcome.

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< p > users do not know what value they can get to keep you.

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< p > > so, my micro signal "Rong Zhen Huan micro book review" has been positioned in the micro book review at the beginning. I have shared 10 brand reading books for some time ago, and will also share 10 required reading marketing < /p > in the near future.

< p > books, 10 mobile Internet must read, 10 social media must read, 10 books of WeChat essence, the purpose is to let users read a book every day, with 3 minutes to read the essence of books, grasp the most valuable ideas and strategies, enhance intelligence.

Pay attention to Rong Zhen Huan's Micro book review, you and those who do not read books are 365 books a year.

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< p > our slogan is "one book per day."

Reading changes itself and changes the world.

This reason brings together many like-minded books and friends.

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< p > of course, I would like to remind you that your reason should be related to your future business or career, otherwise it will not attract much attention from users.

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P, for example, some time ago, at a party, a friend of mine was inspired by my daily book. He said he wanted to make a WeChat public account, a beautiful woman every day.

Change every day, let otaku eyes addiction.

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< p > beauty is found on the Internet and subscribed to subscribers.

I told him that this should be subscribed, but in the future there will be a relationship with you. Most of your users are male. Unless you are in the Yellow business, you will not have any value.

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< p > < strong > 2, we must concentrate on the specific < /strong > /p >

< p > the book says that perfect application focuses only on one task.

The more you apply the concept, the more uncertain your audience will be when to use your application.

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< p > we want to think of iPhone as a toolbox with a variety of tools.

"The tools do their best."

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< p > therefore, for app, choose one of the best things, concentrate on it, then try to simplify your application to enough, then improve and constantly improve.

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Similarly, for WeChat subscriber numbers, you also need to think about your category from the user's behavior track. If your micro signal is to gather all kinds of strange things in the network, you will compete with all the subscription numbers that are boring time. If you are helping others read, then you will compete with all users' perceptual reading subscriptions. If you are talking about health keeping, then you compete with all the subscribers of related topics. P

If you have everything, the probability that future users want to point you from the folded subscription number will get lower and lower, because he doesn't know who you are and what he can bring to him.

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< p >, so the book says that the perfect application focuses on only one job.

I personally predict that in the future, the perfect subscription number will only focus on one topic and become the first choice for people.

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< p > you should know that the WeChat subscription number is like a toolbox full of tools. You are just one of them. The more sad news is that the toolbox is still folded.

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< p > < strong > two, do not < /strong > /p >

< p > < strong > 1, do not simply handle < /strong > < /p >.

The article "P > WeChat subscription number is not all ctr+c and ctr+v directly from the Internet. You should know that the reading experience on the Internet and mobile phones is different.

Mobile Internet not only means that the device is mobile, wireless, and more importantly, people are often used in mobile (walking, riding, etc.), and this process may also be interrupted frequently. Your articles typesetting, mapping, and space should be in line with mobile phone reading. Otherwise, many users will lose interest in watching you every day.

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< p >, therefore, for WeChat subscription number, my suggestion is to use blank space boldly.

Don't let your design seem crowded.

Cherish life and stay away from crowding! Because once you let the user look uncomfortable, you are canceled.

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< p > remember that most users will not turn back if they fail to give their users a good first impression.

It means that you are instantly killed in the user's life cycle.

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< p > strong > 2, do not pursue perfection: < /strong > /p >

< p > I am a friend company, so that five full-time staff do WeChat public number, carefully arranged, carefully worded, each article should be carefully typesetting design.

Later I trained them, and I advised them to give up their perfectionism.

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< p > the reason is very simple.

You know that most users use broken pieces of time: Treadmills, cars, supermarkets, queues, toilets, lying in bed before going to bed. At meetings, when you visit your WeChat at home, they usually only glance at the screen, because they have to take care of the surrounding environment or the front road, TV or the boss of the conference room.

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< p > most of the time, they are quick to click on the screen and go all the way to explore all the details, then switch to other articles. Therefore, there are several wrong words and punctuation in WeChat. Users will ignore your meticulous carving and wording. Therefore, when you edit WeChat, you can't go wrong in principle, don't overdo perfection, and pay more attention to efficiency and content quality.

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< p > understand two, two don't, now start to reflect on your WeChat public number. Have you touched the hearts of people? < /p >