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    Actively Communicate, Ask Two Listens, Three Share Achievements, Sales Champion.

    2014/3/7 11:08:00 55

    CommunicationSalesMarketing

    < p > < strong > 67 years old, Xing Lao Tai called selling a href= "http://www.91se91.com" > Insurance > /a > "to be righteous" < /strong > /p >


    < p > there is a highly respected life insurance marketing leader in the United States, medi, who is now more than 90 years old and he is still active in the insurance line, and is known as the sales giant.

    In Fuzhou, Xing Huolian, a senior manager of Taiping Life, known as "Lotus sister" in the insurance industry, is equally passionate. Her motto is that the sunset is infinitely good, but it does not mean to be old.

    In the industry, she is 67 years old. She is the oldest insurance agent in the company. Although he retired after entering the industry, he sold insurance with his diligence and professionality. Last year, he completed the standard premium of 2 million 500 thousand yuan, becoming the sales champion of Fujian branch.

    < /p >


    < p > < strong > the oldest agent becomes a sales champion < /strong > < /p >.


    In 2006, when p joined Taiping Life, the standard premium reached about 600000 yuan, and the standard premium reached nearly 2 million 500 thousand yuan last year.

    Since 2010, the standard premium has exceeded $1 million for four consecutive years, becoming the real sales champion of Fujian branch. At the same time, she is also the oldest million dollar elite in Taiping Life insurance system.

    < /p >


    < p > compared with sales of real estate, automobile and jewellery annual sales champion, the standard premium income of 2 million 500 thousand yuan seems to be negligible, but in fact, the gold content is very high, because these premiums are required to be paid for 20 years, which means that it creates 50 million yuan premium for the company.

    < /p >


    < p > the rapid growth of performance has earned Xing Huolian numerous honors: the first one of the first consecutive four years to reach a million yuan in the branch company. Its own team and its team have been selected for ten consecutive years in the ten branches of the company and the team.

    For seven years in a row, she has been awarded the US million round table conference, a lifelong salesman's lifelong pursuit of honor.

    < /p >


    < p > < strong > selling insurance should be "right and strong" < /strong > < /p >


    < p > as the saying goes, there is no diamond and no porcelain.

    Xing Huolian's accumulated marketing skills in everyday marketing are now well established and can communicate with people everywhere.

    She summed up her marketing and distribution as a pattern similar to Chinese medicine inquiry, that is, "one question, two listening, three sharing", and then mining customers' needs accordingly.

    < /p >


    "P" 2012, Xing lotus flew back to Fuzhou from Shanghai, and next to it was a more than 40 year old Shanghai passenger.

    At that time, Xing Lian had just attended the commendation conference, and the passenger was on a business trip to Fuzhou.

    During the conversation, the passengers were surprised to learn that she was selling insurance and that her performance was the first in the locals.

    Xing Huolian, by the way, asked him about his insurance. When he talked about insurance, the passengers opened his mouth and complained that insurance was "deceptive". Although many people tried to sell him, they were rejected by him.

    After listening to the passengers, Xing Huolian systematically introduced insurance to him on the plane.

    After a long talk, the customer took the initiative to ask her for a business card after leaving the plane, and left a contact and date of birth, and asked her to make an insurance plan first.

    Xing Huolian promptly issued a health insurance electronic "a href=" http://www.91se91.com/news/index_c.asp "plan < /a > book to the client, after which the client cast a 200 thousand yuan insured amount of serious illness insurance.

    < /p >


    < p > Xing Huolian did not deal with insurance before retiring. She was a primary school Chinese teacher.

    In 2003, his wife died, and his daughter bought a health insurance for his father, and the insurance company paid for it in time.

    This has greatly changed Xing Huolian's view of insurance.

    After retiring in 2004, she had nothing to do. She always decided to do something after learning.

    At that time, she saw a classified advertisement message, the insurance company recruited salesmen, the age requirement was relaxed to 55 years old, and the teacher preferred.

    She just entered the insurance company on condition that she met the requirements.

    Of course, her decision was opposed by her two daughters and all her friends, and her daughter was successful in her career and earned steady income.

    < /p >


    < p > "one person sells insurance, and the whole family is shameless."

    This is the self mockery of the insurance agent, and also reflects the misunderstanding of the insurance industry.

    Xing Huolian said, before doing a thing, we need to know something about it, and we do not agree with it.

    Selling insurance is not a shameful thing. There is no need to be humble about asking for help, but to be "right and upright" in high profile marketing, because in her eyes, insurance is to help others take away their worries and achieve their wishes, doing good deeds.

    < /p >


    < p > < strong > use professional to eliminate "too greedy" misunderstanding < /strong > < /p >.


    < p > enthusiasm is not enough. After all, insurance is a professional activity. It is necessary to recommend suitable products to the right people.

    Xing Huolian remembers the first customer: at that time, the customer had bought a policy for the child, and it was the successful signing of the client that added a lot of encouragement and confidence to her.

    Shortly afterwards, Xing lotus realized that the customer's economic capability was actually much higher than before. The insurance coverage he had earlier covered elsewhere was only about 200000 yuan, and then with the increase of income, protection should also increase correspondingly. Yu Shixing lotus reminded him to add the policy.

    Customers therefore think Xing lotus is greedy and unwilling to contact again.

    Xing Huolian was not discouraged. He sent such a short message to the client: maybe you think I am greedy, but actually I am worried about you.

    If there are risks, people with high incomes will lose more.

    At the same time, she asked the client to meet again.

    The client finally promised to meet, and after some explanation, the customer finally processed a high premium policy.

    Now the client has insured his whole family, and he has continued to make sure that he has become a loyal customer.

    < /p >


    < p > Xing Huolian said, whether it is safe to share with customers, the key should be active communication, and from the customer's own conditions and other factors, try to sell the right products to the right people.

    In particular, the exemption clauses, expectations and grace periods in the insurance contract should be clearly explained to the customers, so that disputes will not be easy.

    < /p >


    Less than P, now Xing Xing Lian not only sells first-line, but also has a team of more than 30 people, but also prepares courseware to lecture everywhere, and basically arrives at home only after eight o'clock every night.

    But she enjoyed the process and felt that life was full and meaningful.

    She said she wanted to live and learn, to be old, and to be good at learning whatever she did.

    When she first came out, she was registered, and now she gets up around 6 in the morning. It takes about half an hour to see WeChat and WeChat.

    Now her WeChat fans are nearly 1000.

    She said that to learn new things, we can keep pace with the social rhythm and work hard to do one thing at the same time.

    On the road of insurance a href= "http://www.91se91.com/news/index_s.asp" > marketing < /a >, she will never retire.

    < /p >

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