Three New Fashion Army In Hongkong The Hub Exhibition

< p > The Hub, as the first fashion brand trade exhibition in Hongkong, was held in Hongkong on February 25th ~27, and successfully held its 3 day exhibition.

During the exhibition, many famous international brands such as Y-3 and Desigual and the most influential retailers and business partners in the Asia Pacific region participated.

Among them, Matthew Williams from the United Kingdom (Matthew Williams), New York independence a href= "http://www.91se91.com/" target= "_blank" > designer /a /a JUMA and Chinese native designer Wang Haizhen's personal brand HAIZHEN WANG have left a deep impression on people.

This time, let's take advantage of the opportunity of The Hub to approach these 3 talented designers and appreciate the vitality and unique styles of these 3 fashion brands from different countries.

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< p > < strong > about The Hub < /strong > /p >

< p > Richard Hobbs (Richard Hobbs) and Peter Campolo (Peter Caplowe) are the co founders of The Hub.

Richard, who has 24 years of fashion experience in Asia, owns and manages several senior denim and sports a href= "http://www.91se91.com/" target= "_blank" > clothing "/a" brand.

Pitt succeeded in bringing all the Japanese Cowboy brand Evisu into the high-end jeans market.

Pete said: "Asia has always been in need of a well planned business to business fashion platform, so that international fashion brands and Asian retailers can be contacted.

Richard and I want to provide some Asian brands with a display environment so that they can find suitable buyers and partners.

Richard said: "now the Asian market has strong demand for international brands. At the same time, large brands are facing the growing pressure from the Asian retail industry, and they also provide the best opportunity for retailers and emerging brands to cooperate."

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< p > < strong > Matthew Williamson < /strong > /p >

< p > speaking of the most "British fan" designer, there must be less Matthew Williams (Matthew Williamson). Matthew was born in Manchester, England. After graduating from Saint Martin college in London, Matthew worked as a freelance designer for many famous brands such as Marni.

And his personal name, Matthew Williams, was founded in London in 1996, which is a romantic and elegant design style. His dress design is exquisite, with excellent color and a strong feminine atmosphere. He is therefore welcomed as "a designer who will never let consumers down."

Matthew is familiar with Chinese fashion lovers for launching the latest designer brand cooperation series H&M * Matthew Williamson for H&M in 2009.

Beyonce (Beyonce), Sheina Miller (Sienna Miller), Britney Spears Britney (Britney), Lucy Liu (LucyLiu), Lindsay Lohan (Lindsay Lohan) and other international stars have been the frequent visitors to Matthew's list of celebrities.

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< p > in the spring of March, let's take a look at Matthew's 2014 spring and summer series.

The series can be said to be a contest between Bohemian style and commercialization.

Matthew has made more changes in the style and fabric than the previous series in the commercial trend, and has been designing on the basis of this mature change.

"My girls have grown up."

The designer said, "she no longer plays, she is now 30 or 40 years old, has her own children, has a job and has responsibilities to bear.

She still has the spirit of freedom in her heart, but like all of us, we are gradually maturing.

We can see that Matthew removed all the blunt digital printing, instead of manual painting and coloring technology, so everything looked more authentic, and the brand logo printing was well preserved.

In style, more practical Japanese dress look has made solid dress references for us, such as printed trousers, easy to wear flower pattern, straight skirt.

The evening dress also had fewer of his usual red carpet costumes and more formal dresses for work.

In short, "beautiful and good selling" is the absolute principle.

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< p > < strong > JUMA < /strong > /p >

< p > hot selling brand JUMA from New York is famous for its very creative prints. The brand was co founded by a pair of brother and sister designers from India (Jamil Juma) and Alia Juma (Jameel Juma), which has traveled to four continents in the childhood, and Kenya, Congo and Kazakhstan have their own footprints.

And these rich travel experiences have also given them endless creative inspiration, making the JUMA brand a profound cultural brand and distinct personality.

At the beginning of its brand creation, it was famous for its exaggerated, gorgeous and wild print patterns in the fashion tide brand circle. Its strong visual impact was unforgettable.

Famous artists including Rachel Mcadams (Rachel McAdams) and Niki Nash (Nicki Minaj) all wore JUMA a a http://www.91se91.com/ http://www.91se91.com/ target=, _blank, clothes, and /a.

With rapid development, JUMA frequently appeared in many fashion week. It has been well known in the United States and Canada, and has also opened retail stores in China.

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The spring and summer series of < p > JUMA in 2014 still follow the road of printing that brands are best at, and this time seems to be more savagery than ever before.

The high saturation red, rose, jewel blue and orange appear in the interesting geometric pattern arrangement as if coming from the vitality of the African prairie.

The animal patterns such as leopard print and giraffe pattern are more concretely of this inspiration. From pattern to color, they bring us into the remote natural world.

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< div align= "left" > interview: JUMA creative director Jameel (Jamil Juma) < /div >

< p > reporter: Why did you come to the Hub exhibition? < /p >

< p > Jameel: I think Hub exhibition is an exhibition dedicated to providing opportunities for international brands to cooperate with the Chinese market. This opportunity to communicate face-to-face with the local fashion industry is very good. It enables us to find suitable customers and partners.

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< p > reporter: what are the impressions and opinions about the Hub exhibition after the exhibition? What's the result? < /p >

< p > Jameel: I think The Hub is a very good display platform for JUMA brand. Before that, we also focused on other exhibitions, but most of them were more concerned about the manufacturing industry, and in The Hub, we could have more pertinent and practical harvest.

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< p > reporter: is there any new view on the Chinese market through the Hub exhibition? What are the plans for the Chinese market in the near future? < /p >

< p > Jameel: JUMA has been in China for a year. It can be said that China's market has changed very rapidly.

Now, we have seen the demand of Chinese market for contemporary fashion design, and think it is a perfect time to introduce JUMA to those who pursue a unique design.

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< p > < strong > HAIZHEN WANG < /strong > /p >

Chinese designers such as P, Masha Ma, Zhou Xiangyu, and Fang Fang have been on the T stage in recent years, reflecting the increasingly important influence of Chinese designers on the international stage. In 2013, Wang Haizhen, who has just won the fashion fringe prize, is the best among these young Chinese designers.

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< p > Wang Haizhen came from Dalian, Liaoning. When he applied for a college entrance examination, his carelessness made him "accidentally" enter the fashion design major.

After arriving in England, he entered the University of the Arts London Fashion Design Major in.

In 2005, she graduated from the Central Saint Martins College of art and design, a master's degree in women's costume design major, in 2005.

After graduation, Wang Haizhen worked in famous international brands such as Max Mara, and accumulated rich experience in design.

For design, Wang Haizhen said: "we must have a strong control over time and produce every item in a short time."

The ability to balance art and business is gradually accumulating in work.

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In 2010, Wang Haizhen set up a clothing brand named HAIZHEN WANG, which was named after herself in London. P

2 years later, he won the 2013 fashion fringe award and became the first Chinese to win the award.

Fashion fringe was founded in 2003 by Colin MacDowell, a famous British Fashion Critic. The purpose is to explore excellent new designers and display their works through the London Fashion week.

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< p > Wang Haizhen's 2014 spring summer series is inspired by the work of Gordon Matt Clark, a landmark figure in American urban culture. This non-traditional architect is known for his "destruction" theme of creativity. "Gordon"

Correspondingly, Wang Haizhen's design also tries to break the boundaries between cutting and shadow, so as to adjust the proportion of "building" on clothing.

Thanks to its more modest shoulder design and structural materials, this spring summer series has a more relaxed feeling.

In order to highlight the inner sense of feminine subtlety, Wang Haizhen still performed this expression in his unique and broad cut way.

For example, the structural design of high collar and high waist is tailored to the metal texture < a href= "http://www.91se91.com/" target= "_blank" > leather < /a >. The whole design is smooth and simple and atmospheric.

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