Mobile Terminals Change The Way People Watch Fashion Shows.

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"P >" is mobile terminal represented by mobile phones changed the way people watch fashion? "- the topic has been discussed for many seasons, and in the 2014 autumn and winter London Fashion Week, it is no longer a topic to be debated, but a matter of fact.

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< p > Fashion Week has always been the symbol of elite culture in fashion industry, but it has its democratization rule in the digital age.

Mobile phones are the cracks on the fortress of elite privilege. Information is sent to everyone from the fashion editor, buyer and others who participate in the fashion show.

From this point of view, whether the a href= "http://www.91se91.com/" target= "_blank", "designer /a", public relations, or the traditional media practitioners who are skeptical (or panicked) towards fashion bloggers, all play the same role as fashion bloggers.

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In the London Fashion Week of P, after the show's lights went out, the flash of the cell phone camera flashed with white flowers, without exception.

Instagram has become the most popular social media nowadays because of its image leading nature. Apart from those editors, bloggers and public relations, even brands and retail stores themselves are busy keeping up with the latest show on Instagram account.

You can see the Christopher Kane show's micro video, Adwoa Aboah's New Pink Horse hollowed sweater in Opening Ceremony's Instagram. On the account of J.W.Anderson, you see the details of the chocolate chip crisp flower like plucking; on the Marios Schwab page, you see the incense candle spreading on the extension platform, and how the designer applies silk and chiffon to the design of autumn and winter series.

A picture of a show is usually synchronized by different photographers on the show, offering different viewing angles, much earlier than fashion blogs and fashion magazines. Besides, for fashion fans, the backstage, guests, and after party snapshots satisfy their gossip.

On the Instagram, search for #LFW# (London Fashion Week) topic, accumulated more than 330 thousand photos and micro videos in five days.

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< p > London Fashion Week this week, one of the biggest topics on the mobile phone end comes from the Giles Deacon show.

Originally, the audience was watching the show (not so much as watching the show). The supermodel Cara Delevingne took the mobile phone and took the show up on the stage, and released the self portrait video to Twitter in real time.

You can interpret it as a designer's irony about the status quo of the show. The real identity of the audience and the model has been dismantled by the cell phone, and become a photographer, photographer / self timer. You can also interpret it as a designer's statement in the language of the fashion scene.

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< p > another event in the London Fashion Week show is more exciting.

Fyodor Golan shows a digital color print dream skirt -- an interactive skirt, with 80 NOKIA Lumia 1520 smart phones stacked on specially made "whale bone braces" - the interactive App, location function and 41 megapixel mobile phone lens designed by the digital agent KIN to capture the show screen. Combined with two designers' photos of Burma's collection, they are displayed on the HD screen. Every step taken by the model, the pictures captured will change slightly, resulting in a colorful and gleaming dynamic effect of the skirt, which is more vivid and glossy than the real fabric.

However, the use of a square cell phone to make the a href= "http://www.91se91.com/" target= "_blank" > clothing < /a > is always restricted, and the price of the NOKIA Lumia 1520 is about 8500 yuan, which is only a fashion show at the moment.

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< p > Fyodor Golan tried to use the phone to explore the breadth of the tone, which told the Gemini: "we want to express the effect of rainbow color halo this season.

We try to use "a href=" http://www.91se91.com/ "target=" _blank "leather" /a ", beads and SWAROVSKI crystal to show, but the color jitter of mobile phones adds a richer level to our color palette.

For example, green, made of fabric is green, but on the cell phone screen, you can design the effect of green neon halo, first pform into blue, and then release pink shiny.

The inspiration from Fyodor Golan is that mobile phones are not only a way of recording fashion landscape, but also becoming an important part of fashion landscape. It changes our understanding of fabric, color, texture and gloss.

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< p > since the rise of mobile phone applications, street photographers who ran away from London Fashion week have also cried hard.

Compared with the snapshots taken by fashion practitioners in social media such as Instagram, the photos taken in street blogs are becoming more and more like "posing".

How long will the new trend of mobile phone + social media survive after the raging Street crash? And in design, what will be the next trend in fashion technology after holographic imaging, 3D printing and digital color printing mobile dress? < /p >