Children'S Outdoor Sports Market Is In Fashion And Functional Integration.

< p > in recent years, with the increasing popularity of outdoor sports and the increase of family outdoor activities, children's outdoor equipment has attracted a lot of attention.

Relevant data show that children's outdoor market growth rate of 40%, relatively blank market competition, children's outdoor products fresh and like, all of which make children's outdoor sports market become a new market segment of outdoor industry.

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In the recent Asian outdoor goods exhibition held in recent years, P has emerged as an independent brand of outdoor products for children. At the same time, many family exhibitors have been playing family cards, and more and more family outdoor elements have been integrated into professional outdoor products.

In this highly professional exhibition, the industry has said that the children's outdoor products market has begun to rise, and is highly valued by the industry.

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< p > but because outdoor activities of children are basically carried out under the design and leadership of adults, their activity intensity and risk level are far from adult outdoor sports. Therefore, the technical and functional requirements for equipment and < a href= "http://www.91se91.com/" target= "_blank" > shoes < /a > are relatively low.

Therefore, children's outdoor brand positioning and prospects for development are hot.

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Xu Guoqing, general manager of Beijing Kang Jian Ye Travel Products Co., Ltd., at the recently held China children outdoor development forum, said that with the outdoor outdoor mode becoming more and more popular, the outdoor market of children will be developing at a high speed. P

He analyzed that with the improvement of Chinese income level and the implementation of paid vacation system, more and more people will be involved in family outdoor and family camping activities, especially in the construction of camps.

But children's outdoor products should first focus on their functionality. If they lose their functionality, that's another state. They can't confuse outdoor brands with traditional sporting goods brands.

So KingCamp's products, whether it's for adults or families, is the first priority.

Under the premise of safeguard function, the difference of fabric will be considered.

He believes that some domestic brands, in the name of outdoor, do leisure, in fact, have deviated from the idea of outdoor core.

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< p > in a sense, children's outdoor market is concerned. This shows that the trend of family orientation in China's outdoor market is concerned with children, and is also fostering future customers.

Hong Qinming, general manager of CAMKIDS, said at the forum that only more and more adult outdoor brands entered the market for children's outdoor products. This market could become bigger and stronger. CAMKIDS, as the pioneer of the industry, had gone through some detours in the brand positioning. The initial small Jeep market reaction was very bad. The parents in the city did not like to let the children wear black all day, so that the children had no vitality. After that, the positioning of CAMKIDS products was fashionable and leisure, and the response was much better.

The biggest difference between children's outdoors and adult outdoors is that outdoors are extreme sports for adults, while children are outdoors, taking children out to feel nature, which is outdoor.

Therefore, CAMKIDS includes the proportion of the entire product category. Professional outdoor sports account for 30% of the proportion of the whole product. Fashionable sports account for 70% of the product proportion. CAMKIDS is more for all these teenagers to go out and dress for life, instead of some life clothes on the limit.

Of course, the outdoor market itself is different from traditional sports. The biggest difference is functionality. Even outdoor outdoors, we should ensure basic outdoor support functions, such as waterproof, windproof and breathable functions.

The design of children's outdoor products should be reflected in every product. Instead of every shoe should be made of steel plates, each piece of < a href= "http://www.91se91.com/" target= "_blank" > clothing < /a > the coefficient should reach one hundred million and twenty thousand, each product has grade.

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< p > foreign brand outdoors < a href= "http://www.91se91.com/" target= "_blank" > clothing < /a > positioning for the market is quite accurate.

In fact, as more and more outdoor sports are springing up.

The division of outdoor clothing will also become more sophisticated.

Finland children's outdoor brand Reima is an early foreign brand entering the Chinese children's outdoor market.

Matti, director of international sales of his brand, has his own unique views on how to develop children's outdoor brands.

He said that in the next 5 years, the annual growth rate of Chinese children's clothing market is expected to reach 12%. China's outdoor market competition is very large but very dispersed. No brand has occupied the main position of the market in the quality, high-end demand and good function of China. Although some outdoor clothing categories may be familiar to ordinary people, some outdoor brands are mainly dominated by leisure or fashion.

Therefore, the market of functional outdoor clothing for children is not mature enough.

Children's outdoor product brands should be children's design centers, specializing in the design of children's products.

Taking Reima as an example, in addition to the functionality of fancy clothing, quality, comfort and safety must also be concerned.

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< p > If children outdoor is the beginning of horizontal segmentation activities in domestic outdoor market, then the trend of fashion or functional road will be the vertical segmentation of this industry.

Perhaps only products that integrate fashion and functionality will lead the whole market.

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