2014 China Children'S Wear Innovation Mode Summit Forum Held Ceremoniously

< p > March 9th, sponsored by Shenzhen long fashion children's Clothing Co., Ltd., the "China children's wear innovation mode Summit Forum" jointly organized by Hongkong IFB international fashion brand development management center, was held in Shenzhen Vanke International Conference Center and ended successfully! < /p >

P > invited guests are: Ms. Liu Chuanfang, chairman of the chairman of the international clothing (Hongkong) Co., Ltd., Mr. Shen Yongfang, President of the Shenzhen Clothing Industry Association, the president of the clothing and Culture Association of Shenzhen, the president of the Clothing Culture Promotion Association of Guangdong Province, Ms. Tang Minyi, the vice secretary general Xie Qing of China Textile Press, the vice secretary of the Chinese clothing association, Xie Qing, Professor Wang Xiangsheng, Hongkong IFB international fashion brand management center, and the ten leading fashion commentators of Guangzhou, such as MS. Li Qiaohua.

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< p > this summit forum aims at promoting the progress of the garment industry and finding new breakthroughs in the development of the industry under the new competition pattern so as to better meet the changing market demands.

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< p > last year, the country launched a separate two child policy for children's clothing industry is good, but under the impact of the Internet, offline brand clothing must find a way out.

Through the 2014 "children's wear innovation mode Summit Forum" held by children's clothing for a long time, we gathered everyone's wisdom. Every leader here expressed their opinions, objectively analyzed the current market situation, and sought solutions to break through the breakout.

There are several points mentioned in it: < /p >

< p > 1: precise positioning.

From the brand style, consumer groups, the main market and price, channels and other aspects of the brand for precision, all-round analysis and positioning.

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< p > Second: differentiation.

For example, JOJO, as the leader of Chinese personality fashion "a href=" http://www.91se91.com/news/index_c.asp "> children's wear" /a ", leads different children's fashion culture experience. Its personality, style and cool brand style are distinctions from other competitive brands in the industry.

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< p > Third: guided by market demand.

Building a diversified and multi-level product mix to meet and meet market demand.

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< p > Fourth: product R & D innovation.

Establishing an omnidirectional product data analysis system, by establishing effective customer CRM management system, mastering the preferences, consumption characteristics and demand trends of target customers, and based on these data, the commodity planner will make a series of plans for the products to be developed in the future.

So as to achieve seamless connection between product design and market.

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< p > fifth: < a href= "http://www.91se91.com/news/index_c.asp" > brand culture < /a > innovation.

The sale of traditional commodities will turn into brand sales and even sales of lifestyle.

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< p > sixth: focus on consumer experience.

In the future, the functions of the entity store will achieve cross-border and pformation. Through the introduction of the comprehensive experience shop and life hall, the brand culture will be extended and embedded into the unique fashion lifestyle of the brand.

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< p > seventh: marketing mode innovation.

Change the past hard push hard plug in the franchise mode, realize the franchise management, manage the franchisee's ideas to manage franchisees, ensure the franchisee's operation ability and profitability.

On the other hand, brand terminals make use of the functions of the company's management system to publish information and manage members. For example, through the WIFI hotspots, we can accurately push the business information, so that consumers can experience quickly and form a consumption interaction.

And through the consumption behavior records and information collection, precision marketing can be realized, and the operation cost of inventory, warehousing and logistics will be greatly reduced.

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< p > eighth: care for current affairs and assess the situation.

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< p > a popular saying in the industry: "five years ago, if you didn't know that" fast fashion "was OUT, and in the next five years, if you couldn't keep up with < a href=" http://www.91se91.com/news/index_c.asp > O2O < /a >, it was also OUT. "

With the rise of the consumption mode of mobile Internet, O2O will occupy the mainstream of marketing channels, and the introduction and application of the full channel marketing mode will inevitably become the inevitable trend of brand development.

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P innovation is hard and persistence is hard, but we still have to try.

Because of the elite of these industries, the Chinese clothing industry has created one after another Chinese costume miracle by virtue of the wisdom and courage of Superman, judging the situation and looking forward to the future.

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< p > this time brings together the leading experts in many industries, the senior leaders in the fashion industry, the mainstream media and the most powerful clothing brand operators across the country to discuss the countermeasures together with the company for a long time to explore the business wisdom of breaking the rebirth of children's clothing industry. It has great and extraordinary significance for the development of Chinese children's clothing innovation pattern under the new economic pattern! < /p >