Next Spring Summer H&M Designer Cooperation: Matthew Williamson

H&M announced that the next guest designer will be a famous British designer Matthew Williamson.

His fashion works are good at using heavy colours, showing vigor and sunshine.

H&M will take the lead in launching the advanced women's wear series in the designated stores in April 23rd. Since mid May, all the H&M stores in the world will launch summer men's wear and women's wear products.

As an exclusive partnership with H&M, Williamson will start in men's wear and launch his first men's clothing.

Matthew Williamson said: "joint creation with H&M" Matthew Williamson for H&M "the whole series, the opportunity is commendable.

I really appreciate the cooperation between H&M and high-end designers to create an exclusive limited edition pioneer concept, creating the fashion industry's precedent.

So many people in the world will be able to buy the clothes I designed for H&M. I am very excited and hope that they will enjoy them.

"Margareta van den Bosch, H&M's creative consultant, said:" Matthew's vision and skills are ingenious and unique. He is good at integrating all kinds of prints. This novel interpretation technique shows the contemporary British fashion.

His design is very suitable for those who want to be different in shape. However, his works are also suitable for casual wear.

His ability to control colors is even more surprising. For H&M, this is a very fashionable cooperation, which is in line with our conception of spring and summer fashion.

"In 1997, Matthew Williamson, with its brilliant fashion series, was featured by Kate Moss, Helena istensen and Jade Jagger, and entered London fashion industry in one fell swoop.

Since then, Williamson has integrated the roaming World Party lifestyle into T, and has brought this kind of strong color and bold style to New York fashion week.

His designs are popular among celebrities, including Sienna Miller, Keira Knightley, Kate Hudson and Gwyneth Paltrow.

Last year, the London Museum of design held a "Matthew Williamson - ten fashion show" exhibition, reviewing his fashion mentality.