How Alibaba Reinventing Taobao Myth

< p > in the process of Tencent and a href= "http://www.91se91.com/news/index_s.asp" > Jingdong < /a > hand in hand rumors continue to ferment, Ali's counterattack has quietly begun.

As the largest domestic electricity supplier retail companies, Alibaba not only maintains more than 95% monopoly share in the C2C field, but also relies on Tmall in recent years to win half the market in Tmall.

Because of this, Jingdong + Tencent's strong alliance failed to achieve a subversive threat to Ali's business domain.

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< p > however, it is not difficult to see from the two mail of Ma Yun, chairman of the Alibaba, how urgent is Ali's desire for mobile access, and how urgent it is for Ali to pform to mobile commerce.

In the first mail, Ma Yun bluntly said: "today we find ourselves on the top of the sky has changed, and the stable land under our feet is also changing.

We must never despise this rapidly changing era. It is very likely that any one of us is negligent and does not make progress, making 2013 our last good year.

After the Spring Festival, Ma sent emails again to confirm the strategy of "ALL IN wireless", and said, "the entanglements and pain of change will spread to every one of our colleagues.

Entanglement and pain are the sense of participation.

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< p > in the past March 8th, the mobile phone "a href=" http://www.91se91.com/news/index_c.asp "Taobao < /a" started the first step of the force: heavy gold package under hundreds of cinemas and KTV, and signed the Korean pop star Lee Min Ho with heavy money. It is rumored that the latter cost about 5 million yuan in one year, while the former budget Ali did not disclose.

Obviously, after Tencent has WeChat's O2O super entry, Ali hopes to build Taobao mobile phone into a higher life entrance with WeChat.

But compared with the launch of WeChat in early 2011, Ali's pace was not slow.

Today, tens of millions of investment is seen as a small interest after Ali loses its first advantage.

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< p > in fact, whether Tencent is joining hands with Jingdong, Ali will move towards the mobile Internet.

But in this context, the obstacles before Ali become clearer and the movement may accelerate.

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Although P has no time to wait, Ali's mission to Taobao mobile is not going to happen overnight.

The task before Taobao mobile is that Alibaba hopes to recreate a myth in mobile terminals.

But reconstructing the traditional business process is not professional for Ali, who is accustomed to online pactions.

Therefore, Ali has made a structural adjustment, so that he created a "double 11" and set up a O2O cooperation with Alibaba. Last year, the Alibaba group COO "Xiaoyao Zi" Zhang Yong took charge of Ali wireless, which gave him the hand of the future of "a href=" http://www.91se91.com "Alibaba" /a.

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