What Is The Problem Of The Brand Of Domestic Tourist Shoes And Outdoor Shoes?

There are also problems in the international brands TheNorthFace, Dubled and so on. This shows that domestic brands still have the opportunity to catch up with the international brand with 200% efforts, and to step down every step of their efforts to win their own consumer and market space. P

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On the eve of < p > 3. 15, the Shandong Provincial Association for consumers' inspection tour < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > products and published comparative test reports.

The report shows that 35 of the 40 samples of the sneakers sampled are in line with the national standard, but some of the samples of the 5 brands of San Po, Kolumb, TheNorthFace, Dubled and Jie Wei do not conform to the national standard.

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The reason why P is concerned about the news is that in the past two years, the author has always been concerned about the development of the shoes and outdoor footwear industry, and has always been more interested in these shoes. Whether they travel, travel or wear everyday, they are mostly shoes of this type. They are not only comfortable but also functional, such as skid proof, waterproof, breathable and suitable for sports.

According to observation, there are also many people who share similar preferences with the author.

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< p > another industry situation is that as people spend more and more on outdoor life and tourism, many enterprises are optimistic about the development of the tourism equipment industry, together with the production experience and skills accumulated in the past few years for the large brand product foundry, and quickly cut into the field of outdoor shoes production and sales, occupying the price range of 100-250 yuan which was difficult to bend over abroad before, thus gaining rapid development in the short term.

The brand is also varied. It often gives the author the feeling of pushing the waves behind the Yangtze River.

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< p > as a member of the salaried class, the purchase of more than 500 yuan, 800 yuan, 1000 yuan is a regular international outdoor product, it is indeed difficult, but I still buy a lot of domestic brands, both wear and personal experience, for which has also been criticized by family members.

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< p > combined with the unqualified news of the product, I would like to count several "crimes" of domestic a href= "http://www.91se91.com/news/index_x.asp" > travel shoes < /a > outdoor shoes.

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< p > one of the "sins".

There is no doubt that the right to speak in the field is still in the hands of international brands, and its design capability and R & D level are all related to the development of the industry. The new products have been leading the trend.

Domestic brands have been hard to catch up with, so in order to enhance their competitiveness in the market and get rid of the troubles of low-level brands, it is the most commonly used trick to get rid of the low-level brands. For example, in the above news, St. Bryan, who seems to be the first to be plated from the English language, is actually a native brand with a long native soil. Kolumb is a Chinese product which started earlier and used English as its brand directly. Many people thought it was an imported product. The more direct way was to take the famous Chinese name of the international brand, such as a camel, many people thought it was made in Germany, but actually it was made in Guangdong.

It is not that domestic is not good, but you are not confident enough to start your own business. This strategy is used strategically and has the suspicion of misleading consumers.

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< p > two of "sin".

Despite the recent boom in many places in Fujian, where the foundry is most prosperous, it has certain product and design capabilities. But when we make independent brand products, we must have our own product characteristics and integrate into our own design and research results.

However, many enterprises are still very weak in these "real kung fu" aspects, and they can not be solved overnight. So they plagiarize the new brand of foreign brands, and you come out with a new one. I immediately reverse engineer it. Every one or two months, the product is similar to the product, and the price is low to 1/3.

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< three > P is too impetuous.

Most famous outdoor brands have accumulated decades of technology and brand. It is not easy for domestic brands to get a share in the market.

Even the tannin, the most popular sport brand in China, has been developing for twenty or thirty years, but there is still a gap in terms of usage experience.

Therefore, the author also does not want to be too critical of domestic brands to take some market measures in the early stage, but since you design, technology content and so on, but can not make efforts in quality and quality? You are not so new, not so dazzling, you can make more efforts from the cost performance, from the durability of these very simple advantages.

Give consumers a reason to buy domestic products, rather than a test, you do not qualifying that is not qualified.

If you want to fudge consumers, how smart are the consumers now? Maybe less than a year later, your own business will collapse first.

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"P" > International a href= "http://www.91se91.com/news/index_s.asp" > brand < /a > is not all right, TheNorthFace and Dubled's name is in the list.

I just want to show that domestic brands still have a good chance to catch up with the international brands with 200% efforts, and put efforts to every step at the foot, and win their own consumers and market space.

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