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China'S Clothing Brand Annual Award Develops Hard Road

2014/3/13 22:51:00 50

The light of "P" annual "grand prize" is bringing the dream of "China a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "from" made in China "to" created in China "into reality.

strict assessment brings "gold content" .

the "China clothing brand annual award" was founded on the principle of "fairness, justice and openness".

It is precisely adhering to the principle that the grand prize has become the yardstick of the industry, becoming the highest honor for the recognition and pursuit of the Chinese clothing brand, and is therefore called "Oscar of the Chinese apparel industry".

10 years, the evaluation mechanism of the award has been continuously improved.

It not only introduces the advisory and auditing service institution, PWC company to conduct the whole process of audit supervision, but also forms a rigorous evaluation system of "business, consumption and experts".

On the one hand, the tightness and impartiality of audit monitoring ensure the fairness, impartiality and openness of the awards. On the other hand, the first-hand information from the business comes from the straightforward voice of consumers, with nominations from industry experts, which further stabilize the market inspection principle of the annual award of Chinese clothing brands.

looking back at the past, every step that the grand prize has gone through is worth remembering.

The first prize took the form of online voting, telephone random sampling and questionnaire survey.

The second session achieved an electronic and paperless review, emphasized the wide participation of the society, and finally added ballot boxes to 1200 terminal stores nationwide.

The third went to Beijing, Shanghai, Hangzhou and other 12 cities to conduct field research.

The fifth session increased the survey of 100 million shopping malls nationwide.

The sixth double selection system was selected by expert jury and business jury.

The seventh tripartite evaluation system was formally formed.

The business survey of the original 100 million yuan shopping center responsible persons has been changed to "commercial coverage statistics", that is to say, the existence of the clothing brand of each shopping mall is counted, so as to obtain the coverage rate of the single clothing brand in the national market.

This change directly reveals the existing market situation of the brand, and also marks the 100% objective of the commercial investigation link.

Add "consumer behavior analysis", through consumer surveys, not only collect voice from consumers in all regions of the country, provide strong arguments for the nomination review, while a number of outstanding brands in various regions have also entered the "grand prize" line of vision.

these two market persuasive indicators and the "industry experts survey" form the three basic list of nomination procedures, and through PWC's orderly arrangement, finally form a preliminary nomination brand candidate list.

awards show the strength of the example. /p >

In the past 10 years, the grand prize platform has played a crucial role in promoting the vigorous development of the new power of China's < a href= "http://www.91se91.com/news/index_c.asp" > clothing brand /a > P, and is also a clear and rainy table for testing the health of Chinese clothing brands.

In the past ten years, 280 brands have been selected, 84 brands have been nominated, and 57 brands have won the prize.

Among them, white-collar, wedding bird, Metersbonwe, YOUNGOR, Bosideng, seven wolves, Taiping bird, love and other active brands in the market have won several awards.

The eight awards and special award settings of the P awards are closely related to brand building and development.

First, the brand needs to have the most basic style and quality elements -- the style award and the quality award. After the innovation of the business mode and organization management, the product is planned and packaged, and then listed for sale -- the Planning Award and the Innovation Award; the potential and Marketing Award of the sales potential, the potential award and the Marketing Award; finally, the heavier public award, the value award and the achievement award, and the special award.

in the series of awards set up in the Brand Awards, the three major awards of quality, planning and marketing are that every brand must be implemented in the process of operation, and it needs strong execution.

Wang Zhuo, vice president of China Garment Association, believes that quality is the foundation of brand.

"We advocate the establishment of four - in - one brand: quality, innovation, rapid response and social responsibility, of which quality is the cornerstone of brand development," he said.

If there is no quality, no brand, there is no foundation for brand development, there is no reason for the brand to allow consumers to recognize.

This is also like a classic speech by Wu Zhize, chairman of the wedding bird, at the annual awards ceremony.

the public is the foundation for the long-term development of the brand. Only when a brand is recognized by the public can it maintain its vigorous vitality and the brand can survive and develop.

On the road of public recognition, Chinese brands are constantly learning from the international mature brands. It is precisely because of this continuous learning process that Chinese brands have gradually matured.

What is gratifying is that YOUNGOR, seven wolves, Bosideng, JEANSWEST, and Li Lang are among the top brands.

and for value, Yang Yan, director of brand management department, said: "brand value is important for Industry and enterprises.

It is a comprehensive evaluation of enterprises, including product quality, market performance and internationalization.

The award of value for love is a great recognition of the industry's admiration for the brand.

innovation is the driving force of brand development, and the potential determines how far the brand can go in the industry.

In the past 10 years, women's wear brand white-collar workers have pioneered in experiential marketing and display marketing. In the clothing business, the "first crab eating" vertical brand, Vic, has been awarded the honor of the Grand Prix by using the SPA business model of commodity planning, design, production and sales.

the chairman of the Han Bo international group and the founder of "potential award" brand Nancy K, Gao Min said: "now is the 360 dimension era. Only when all aspects are done well, can we enter the ranks of competition.

If you want to stand out, you need to constantly innovate and enhance brand continuous enthusiasm.

In my opinion, brand is also important in time accumulation. When the brand has been established for a certain period of time, it can still maintain strong innovation ability, and the brand will definitely lead. "

it is worth mentioning that the "achievement award" is not merely a review of some aspects in a simple sense. It must be a comprehensive consideration after a comprehensive assessment.

In fact, the "achievement award" contains the economic benefits, social benefits and public reactions of the brand, which can not be formed overnight.

At the same time, after winning the award, these brands still have their own advantages and stable development.

In the past 10 years, a number of leading brands such as Shan Shan, YOUNGOR, red beans, Bosideng, seven wolves, Muse bonwell, JEANSWEST, love and good news birds have won the prizes of achievement.

industry upstream and downstream strong and strong joint

At the end of 2013 P, China Garment Association and ZOJE sewing machine Limited by Share Ltd once again joined hands to reach a "comprehensive strategic cooperation" relationship. ZOJE sewing machine exclusive sponsor of the tenth to the fifteenth annual award of China clothing brand.

in fact, as early as the "Grand Prix" was born, ZOJE, a href= "http://www.91se91.com/news/index_c.asp" > sewing machine < /a > Limited by Share Ltd, as the operator of the world's garment industry opto mechatronics equipment solution operator, took the responsibility of building up the independent brand of China's apparel industry chain with the vision and responsibility, and joined hands with the China Apparel Association, and opened the first "five years" journey of exclusive sponsorship of the "grand prize", and also created a strong combination between the upstream and downstream industries of Chinese clothing.

nowadays, the "grand prize" has entered the tenth year, and has become the highest honor Hall of Chinese clothing brand. The gold content of the "grand prize" is increasing day by day.

ZOJE has joined hands in the Grand Prix and has gone through ten trials and hardships. It has built two major production bases in Zhejiang and Jiangsu, and has developed into a modern regional joint-stock enterprise which has achieved automatic production in the four processes of sewing machine casting, shell processing, painting and assembly. It has created the first achievement of the industry's total revenue for several consecutive years, and has added a heavy color to the construction of the rear area of China's garment manufacturing.

clothing, food and shelter, clothing is the first; clothing manufacturing, sewing equipment is backing.

In 2014, when ZOJE group welcomed the twenty birthday and the listing of ZOJE shares 10th anniversary,

With the concept of "serving China's big clothes", ZOJE will fully integrate the natural intimate relationship between the two industries of China's garment and sewing machinery, and share the same breath and fate with the Chinese garment industry. It will stand at the height of the revitalization of China's equipment industry and intensify its research and development efforts. Through continuous technological innovation and product optimization, China's garment manufacturing enterprises will be armed with the world's leading optical, electrical and electrical integrated sewing machine series products, and the problems of bottleneck processes, product quality and labor efficiency can be solved cooperatively. At the same time, the gap between the world's sewing equipment and technology will be speeded up so as to realize the dream of the most important upstream and downstream industries in China's apparel industry chain from "made in China" to "created in China".